Tue.Aug 16, 2011

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Newsflash: PR is Not Easy, Cheap or Quick

Dave Fleet

Tweet. As I continue to work towards my challenge of reading 26 books in 2011 (an aside: I’m up to 18 right now – two ahead of schedule), I recently finished reading Michael Crichton’s book State Of Fear. Within it, one section got my attention, and neatly illustrates why so many people think PR is cheap and easy. For context, the following excerpt reflects a discussion on the media relations surrounding a new environmental conference, four days ahead of the first day of the c

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10 Steps To Create An Awesome Google+ Profile

Almost Savvy

Once you sign-up for Google+, the first order of business should be to build your profile. As with any social networking site, your profile is your home base. It’s where you tell people what you’d like them to know about you. This is where you showcase the information you want to be publicly available when someone searches, or googles , you online.

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Businesses Don’t Go on Vacation… But You Do

Waxing UnLyrical

Yesterday, Ken Mueller published a post that he wrote and filmed (it has a video in it) from the beach … while on vacation. His blog opened with: “I’m currently on vacation at the beach but that’s no reason to not continue blogging and shooting videos.&#. You should read the post and watch the video, because Ken gives some great tips on what you can do to keep your business moving while you’re out.

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Break It Down, Twitter

Firebelly

The other day I was discussing with a friend how to organically increase Twitter followers (She has photography business and has just started using Twitter for marketing). We discussed Tweeting more information-related content, but I also told her the key is to get retweeted by major Twitter players. You all know, that ripple effect thing. Her response: “I wish there was some way for me to find out if a Twitter account is worth following in a more detailed way than simply looking at the number

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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CRM for the SMB

Small Business Mavericks

By Lauren Carlson. Tradtional CRM systems were relegated to the large enterprise space due to cost, maintenance and overall risk involved. But times have changed. Today’s CRM market is filled with many systems that are appropriate for the small business owner. These systems operate in the cloud, resulting in lower up front cost and reduced risk at the onset.

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Search Engines Not Doing Enough to Stop Hackers

Bill Hartzer

The search engines, Google , Yahoo! , and Bing are great at helping us find information on the web. If you are like me, I personally perform a lot of search queries every day, finding new information and visiting new websites every day. That’s why I use a search engine. However, the search engines are indexing too much information on the internet–and as such, they are not doing enough to stop hackers.

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10 Steps To Create An Awesome Google+ Profile

Almost Savvy

Once you sign-up for Google+, the first order of business should be to build your profile. As with any social networking site, your profile is your home base. It’s where you tell people what you’d like them to know about you. This is where you showcase the information you want to be publicly available when someone searches, or googles , you online.

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The Business Of Motivation

Twist Image

Motivation is a strange beast. In April 2007, I was asked to be a speaker in a full-day conference that was billed as a day of "motivation and leadership." The event featured speakers like former President of the United States of America, Bill Clinton , Ben & Jerry 's co-founder, Jerry Greenfield and motivational speaker, Anthony Robbins. Over 6000 people attended the event that was headlined by Anthony Robbins - who delivered over two hours of high-energy insights about what it takes to mov

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10 Steps To Create An Awesome Google+ Profile

Almost Savvy

Once you sign-up for Google+, the first order of business should be to build your profile. As with any social networking site, your profile is your home base. It’s where you tell people what you’d like them to know about you. This is where you showcase the information you want to be publicly available when someone searches, or googles , you online.

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Spamming Mechanisms

Twist Image

It used to be a very clear line between what was considered spam and what was not. Things have changed over the course of the past decade. I'm with the Wikipedia definition of spam: "to send unsolicited bulk messages indiscriminately," but I would now willingly remove the words "bulk messages" and change it to just "messages.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Mitnick's "Ghost in the Wires" Will Hack Your Mind With Real Life Adventures in Hacking

Stay N' Alive

When I was just 16 years old I got my Ham Radio license. It was then, one of probably 3 Hams my age in the school nerdy enough to care about radio wavelengths, antennas, and electrical engineering, that I gained a fascination for communication. I was fascinated that I could wirelessly tell my mom where I was over patch radio. I was fascinated that I could access the internet over Packet radio even though my parents couldn't afford an internet connection.

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Singapore Social Media Workshop for PR and Online Media: September 2011

Laurel Papworth

On 13th of September, 2011 I am teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! Details below and also the brochure and a discount coupon for 15% off!

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Video Testimonial from Montgomery M0tors

Bare Feet Studios

Last week I collaborated with two of my Social Media Club colleagues, Philippe Tassin and Tara Coomans in a three-hour consultation with the very cool folks at Montgomery Motors. If you don’t know them, they are a sixty-plus year old, family-owned, and Hawaii-born and bred company that sells motorcycles and related cool gear. There are a number of things about this meeting that really rocked the house: Ross and Ann and their marketing consultant Clint really know their brand, their custome

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Untapping the social side of beer

Jeff Esposito

This is a guest post from Nick Gosselin. As Benjamin Franklin once said, “ There can ‘t be good living where there is not good drinking.&#. So true Mr. Franklin, so true. For those who know me, I’m an avid craft beer enthusiast interested all facets of the industry. I enjoy keeping tabs on what my favorite brewery’s have coming down the pipeline, as well as chatting with other enthusiast (we usually call them beer nerds) about what they’re drinking and attem

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Let Twitter Improve Your Copy Editing

ProBlogger

This guest post is by Jason of FindingMyFitness.com. You know that one of the “tricks&# to writing great posts is to keeping the content short , crisp, and clear. So why is that so hard to do? Adopting the Twitter method. Ever write a great tweet and have to shorten it because it doesn’t fit? You tweak and edit until you get your point across in 140 characters or fewer.

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Cartoon of the day

Jeff Esposito

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Interview: Benny Lewis of FluentIn3Months

ProBlogger

This guest post is by Kevin Muldoon of KevinMuldoon.com. Recently, I interviewed Benny Lewis, the man behind the successful blog Fluent In 3 Months. Over the last month or so I have been organising everything for my move to South America. Since reading The Motorcycle Diaries at University in my late teens I had thought about travelling South America and learning Spanish.

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