Tue.May 31, 2011

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Trust Me: Why Trust is Crucial for Business Success, and How to Built It

Webbiquity SMM

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Other than having something of value to offer, trust is the most essential element for business success. It removes psychological barriers and objections to buying, and makes people want to do business with you because they are comfortable.

Hubspot 188
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The Secret Sauce of Social Networks

Direct Marketing Observations

What is the secret sauce of a social network? What do you think it is? What motivates people in your networks? What motivates you? Right now, companies are obsessed with or have deduced that the only way to grab market share in social is to incent their customers into doing something-give them something. Reward them. But at some point a social loss leader strategy will waver because of the weight of constant escalating consumer expectations.

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Trending Sources

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Is Twitter Good For SEO?

Small Business Mavericks

There has been a lot of speculation as to whether or not Twitter is good for SEO. I think there is one thing that is evidence that Twitter is, indeed, good for SEO (but that’s not the only benefit). Both major search engines – Google and Bing – include Twitter in their search results. Google has gone so far as to include a realtime search channel in its search menu.

SEO 168
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MeasurePR: The Community Edition

Waxing UnLyrical

Guest post by Jen Zingsheim. [Ed: Since I was at BlogWorld all last week and then took a much-needed couple of days for R&R, Jen Zingsheim was kind enough to guest-moderate #measurePR for me. Here's her quick recap.]. On May 24, the #MeasurePR chat was a community chat, discussing the reporting side of measurement—how PRs plan for a tool throwing bad numbers, reporting numbers that contradict, and whether Share of Voice (SOV) is a useful or useless PR metric.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The 6 Step Process for Measuring Social Media

Convince & Convert

Can social media be measured? If course it can. But it’s not always easy. For a full and very specific account of how to measure social media in your company, pick up a copy of The Now Revolution , or Social Media ROI (by Olivier Blanchard). However, here are the basics to consider, drawn from my presentation “How to Hug Your Calculator&# last week at Social Media Success Summit 2011.

Process 148
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How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence

Idaconcpts

Aloha Readers of idaconcpts.com, Here’s a great independent report from Forrester Analytics. In this independent report, Forrester Research’s Joseph Stanhope shows how marketers who use an online marketing suite are able to solve these challenges with a centralized data hub. This independent report discusses: The components of an online marketing suite.

Analytics 139

More Trending

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How to Blog About Trending Topics

Kikolani

This is a guest post by Fletcher Thompson. It is easy to forget that a blog is out there for everyone to read, when you’re writing it from the protection of your desk in your own home (or parents basement if we want to perpetuate stereotypes). It will be read. That is, if you know how to write content that people will want to read or that is likely to be found by a search engine.

Trends 122
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Blame Email, Not Web, For Lost Productivity

Ari Herzog

The conclusion of a recent harmon.ie survey is virally spreading across the web into newspapers and blogs. All you need to do is run a Google search on the clause that the “proliferation of collaboration and social tools designed to increase productivity is actually costing businesses millions of dollars per year in lost productivity&# to see over 2,600 matched results.

Products 110
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3 Essential Email Marketing Message Types

Social Email Marketing

It’s easy to bore your customers to death with email: just send them the same type of message repeatedly and you’ll succeed. We’re often guilty of this when we send our e-newsletter and little (or nothing) else. And while a newsletter absolutely has a place as a staple in your email marketing.

Types 90
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The Perfect Family Tree

Stay N' Alive

I've talked before about how I think there needs to be more semantic standards adoption in Genealogy. I've been thinking a lot about what that would look like. Here are the key factors I think the perfect "Family Tree" would include: Each individual has their own, unique URL. In a sense, this would give the dead identity. Individual pages should be wikis, ie, anyone can edit them, and they can add *anything* to the page (not a pre-defined list of fields).

Wiki 88
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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2 TRUTHS ABOUT SOCIAL MEDIA – PART ONE

Myrland Marketing

?A discussion that is taking place with increasing frequency revolves around how to integrate Social Media in to our existing business practices. Two points I always include in my Marketing and Social Media presentations are: Social Media Must Be Integrated The Effects of Social Media are Cumulative We will deal with #2 in the next [.].

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How to Format Blog Posts Effectively

ProBlogger

“ Beyond writing good quality content, how can I format my posts so that they communicate more effectively?&#. I was asked the above question by a reader earlier today on Twitter and shot them back a series of DMs with the following suggestions that I thought might interest others (I’ve expanded them here). Image by Kailash Gyawali. Of course, as the question implies, the most powerful communication strategy for bloggers is quality of writing—but beyond that, here are a few things I&

How To 52
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It all starts with a plan

Jeff Esposito

This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. After setting the groundwork for a social media structure across the company, it is important to set up a roadmap for future success. This will not only help you get all of your ducks in a row, but it will also help the organization see where you envision the company playing and being integrated in the next one to five years.

Team 43
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Experiment Your Way to Blogging Success

ProBlogger

This guest post is by Stephen Guise of Deep Existence. Forming an emotional attachment to any component of your website is dangerous and unwise. Did you know that the smallest changes can have a massive impact on your results? Human psychology is very sensitive to minute details—this means that your visitors are picky! If you don’t believe small details can make a difference, you probably haven’t heard about split testing.

SEO 39
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Cartoon of the day

Jeff Esposito

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Small Business Social Media Will Grow in 2011 [infographic]

Mindjumpers

Tweet Many small business owners acknowledge the potential of being present on social media. This is part of the conclusion to a survey made by Webs.com based the replies from 1132 small business owners. As an outcome Webs compiled this infographic. Even though many business owners see the potential of using social media, the survey also revealed that many of them are still learning how to use it.