On April 6th, I will be able to cross off an important bucket list item: write and publish a book. You can read more about it here. figure now is a great time to look back and evaluate how Pushing Social arrived at this point. You might not know that Pushing Social is my 3rd try at turning a blog into a business. My first two attempts were anonymous failures from a visitor or popularity point of view. But they set the foundation for Pushing Social. From my research, I noticed that many people with mediocre blogs were the loudest and most fervent opinion-leaders. They just acted. You don’t. MORE >>

Readers are precious and their attention is scarce.  Your challenge is to get your  readers to spend time with your content, get comfortable with your vision, and take steps to build a relationship with you.  You can’t do this if they glance at a post for 30 seconds and click away to another website. Stickiness” is a challenge for many bloggers.  It’s frustrating to see your bounce rate, the percentage of people who leave your site after visiting one page, hover around 90%. These are are my favorite:   1. The Slide Plugin . The results are promising. Interlinking . Post Widgets. Blog Strategy MORE >>

Wow, looks like Slideshare is stepping up to the big leagues. Today, I perused a nifty infographic that tallies up some impressive stats for the powerpoint hub. One of the Top 150 sites on the web. 60 million visitors a month. Billion slide views a month. It seems that Slideshare has gone and done the impossible – turned the powerpoint deck into a content marketing darling. Go figure. Normally, I would Evernote this info and go on about my business but something sparkly caught my eye…. Look close…. How to Use Slideshare to Attract a Business Audience. They had me at “facts and stats”. MORE >>

Did you publish a blog post this week? . If you did, I bet you are slyly checking on you retweet count.  I’m a religious retweet checker simply because retweets are the one of the best ways to evaluate my blog post’s performance. That’s why it hurts (just a little) when the retweet count doesn’t climb beyond single digits.  The good news though is that you can fix your posts “retweetability” with a few simple tweaks. So, get out your wrench and make these adjustments: Tweak #1: Use the official Twitter retweet button. Tweak #2: Put Your Retweet Button directly under your headline. MORE >>

More Blog Promotion Tips. few months back, New York Times Bestseller, Gary Vaynerchuk said that 95% of Social Media consultants were “bozos”.  Although Gary apologized for his hyperbole, on some level we agree that businesses would be better off if they asked their agencies better questions up-front. Since social media has taken a front-seat role in many communications plans it pays to dig deep and really understand what your social media agency has “under the hood.”    This isn’t new, the web is filled with helpful agency hiring checklists, but most of them ask the wrong questions. MORE >>