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The Spin Sucks Inquisition: Gerry Corbett

Spin Sucks

On this week's Spin Sucks Inquisition, we have former PRSA Chair and CEO, Gerry Corbett. He and Gini Dietrich talk all things PR, both future and past. The post The Spin Sucks Inquisition: Gerry Corbett appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Nicole Rodrigues The Spin Sucks Inquisition: Tony Gnau The Spin Sucks Inquisition: Deirdre Breakenridge.

How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Following In Bigger Footsteps.

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Network Defense: Why Visibility Is Key To Rooting Out Ransomware

The Realtime Report

Network Defense: Why Visibility Is Key To Rooting Out Ransomware By Wendy Moore. Most organizations work hard to invest in reducing operating costs and improving the overall efficiency of their networks. But often there are unforeseen risks and costs that are associated with the infrastructure of connecting servers and hosts internally and out to third parties and devices. ” Click To Tweet.

What Motivates People to Share on Facebook? (Infographics)

SocialTimes Facebook

More than one-half of all adults in the U.S. use social media, and 84 percent of internet users worldwide between the ages of 16 and 64 use Facebook specifically. While there are some generational differences between what people share, most Facebook users seem to favor sharing funny or inspiring content. But what is the real motivation behind what people share on Facebook?

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

The Six Best Google+ Marketing Tools

Webbiquity SMM

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. But it can still be interesting place to hang out, and it may help with SEO. Google Review Count: 70,400. Google Review Count: 33,800.

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PR Has Officially Reached the Era of Data

Spin Sucks

Even when it seems impossible, media coverage is possible with the right mindset and tools at your disposal. In this new age of media relations, PR professionals have a soulmate that’s often overlooked: Data. Ryan Philemon shares the examples and strategy he and his team used to transform a client's internal data into compelling stories that left the media wanting more.

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The State of Link Building 2016: What I Learned Manually Analysing 1,000 Search Results

Viper Chill

Do private blog network’s still work? Does a higher word-count help your pages rank better? Did Glen really spend 60 hours on this article? The rest of the time was spent coming up with a good headline but I clearly failed at that, so let’s see if I did any better with the chart. As you can imagine, doing this analysis manually was a very time-consuming process. The Results. Natural.

Fair Use in the Digital Millennium Copyright Era

The Realtime Report

Fair Use in the Digital Millennium Copyright Era By Jenny Q. In an age when everyone is digitally connected and sharable content is abundant, legislation is needed to protect users, content creators, and distribution networks from the chaos that would otherwise ensue. The Digital Millennium Copyright Act (DMCA) was passed to move copyright law into the new internet age. ” Click To Tweet.

10 Personal Branding Secrets to Use for Social Media

Sprout Social

Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power that social media holds. At its best, social media will allow you and your business to be seen and heard as an expert in your field. It allows you to measure your impact to see if your online campaigns are having the effect you desire. What Is Personal Branding?

12 Most Creative Strategies to Craft an Effective Blog Post

Peg Fitzpatrick

Do you wonder why some blog posts tend to attract a lot of readers and get a lot of reaction? This This is not really a measure of talent or the choice of words at all — it’s more about the skills you need to harness to get more of what you desire. In these 12 most creative strategies to craft an effective blog post, we’ll look at ideas how you can accomplish more on your blog. K.I.S.S.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Integrated Marketing Communications is More than a Fad

Spin Sucks

Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy. The post Integrated Marketing Communications is More than a Fad appeared first on Spin Sucks. Related Stories The New Airbnb Logo: Integrated Marketing Communications or Not?

Facebook to Debut Canvas Organic Page Posts June 22

SocialTimes Facebook

Facebook’s Canvas  full-screen immersive ad product will be made available for organic page posts June 22. The social network introduced Canvas for iOS and Android smartphones in February. Facebook said in an email to SocialTimes that starting June 22, once a brand creates a Canvas, selecting “Create Page Post” will immediately publish that Canvas as a post on their page, adding: That will let you publish a post with the Canvas attached, and you can decide on the thumbnail image. Brazil, Mexico, Italy, the U.K., France, Thailand, Germany, Turkey and India.

Why Every Markerter in 2016 Needs to Be a (Part-Time) Designer: 53 Design Terms and Tips to Level-Up

Buffer Social

When I first started out in marketing, I didn’t quite predict that I’d be a part-time designer, too. Now, in 2016, visual content is more than 40X more likely to get shared on social media than other types of content and it’s become obvious and even necessary for all of us marketers to have some at least basic design knowledge. — 53 design terms explained for marketers. 1. Golden ratio.

5 Ways An MBA Can Help Entrepreneurs

The Realtime Report

5 Ways An MBA Can Help Entrepreneurs. Master of Business Administration (MBA), whether you earned it from an institution such as Northeastern University’s D’Amore-McKim School of Business , is perceived to be highly beneficial. This type of degree is costly, but many believe it is money well spent. On the face of it, you might be right. There are many different ways to run a business.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

The Lego Model: How to Build Your Social Brand

SocialTimes Twitter

It seems to me that there is one universal truth in this world: Everyone loves, has loved or is nostalgic for Lego. In 2016, you don’t have a hope or a prayer of being the most powerful anything without an incredible online marketing campaign behind you. Twitter : Its 140 character content is playful, fun and easy to share. YouTube and online video marketing. Would you like proof? Twitter content.

Competition: The Good, the Bad, and the Ugly

Spin Sucks

Competition can be viewed one of two ways: It can be a huge threat or it can be seen as an opportunity. Gini Dietrich describes how to harness the latter. The post Competition: The Good, the Bad, and the Ugly appeared first on Spin Sucks. Business Growth entrepreneur fluid review helen levinson indigo interactive jura survey monkey the cube the cube bbq

How to Love Facebook Live

SocialTimes Facebook

Brands have jumped on Facebook Live  with a sense of urgency, and for understandable reasons. Facebook is not only the world’s largest social network, it’s also a media monster. Since Facebook Live became more widely available in April, I’m already seeing some big-time successes, but also failures, such as BuzzFeed ‘s technology-marred interview with President Barack Obama.

The Future Is Better Than You Think

SocialFish

I want to tell you all about a webinar that AssociationSuccess.org is hosting with futurist Peter Diamandis on Tuesday June 28 at 12:30 PM EDT. REGISTER. Peter will challenge us to take a step back from the counter-narrative that is so engrained into our understanding of the coming years; he is explaining why the future is better than we think. Come to this webinar  and let’s discuss!

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Introducing Sprout’s Built-In Image Editor Powered by Adobe Creative SDK

Sprout Social

When it comes to creating engaging social posts, compelling visuals are more important than ever. The sheer volume of images being shared across social networks each day suggests that, in order to stand out, creating unique visuals that are optimized for their intended networks and audiences is paramount to social publishing success. Upload, Edit, Compose, Target & Deliver. Product Updates

12 PR Blogs Your Competitors Are Reading (And 3 They Don’t Yet Know About)

Meltwater

We barely have time to tailor every one of our PR messages by channel and… Read More. Blog PR

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How to Identify Popular Hashtags on Twitter

Spin Sucks

Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers. If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Comments Thanks!

From Brexit to Nexit – Who’s Next After UK Votes to Leave EU

Talkwalker SM

The UK has voted to leave the EU in a historic referendum making “Brexit”, the British exit from the European Union, very close to becoming reality. But But the UK certainly isn’t alone in it’s euroscepticism and using social listening , we’ve taken a look at the other nations that may now be looking to leave the EU by tracking the various #?exit

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Twitter Engage: Twitter’s Answer to Facebook Mentions

SocialTimes Twitter

Celebrities, public figures and journalists have Facebook Mentions  from Facebook, and starting Tuesday, they also have Twitter Engage  from Twitter. Senior product manager Matt Dennebaum  announced the launch of the new application in a blog post  Tuesday, saying that at launch, it is only available for iOS users in the U.S.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Jay Ducote came to my attention when he battled it out last year on the Food Network show Food Network Star Season 11. For those who might not be food TV fans (a guilty pleasure of mine. take a look at Diva Foodies !) the winner of Food Network Star walks away with the biggest prize in food TV competiton ~ their own show on the Food Network. Enjoy Jay's Story. avid food TV viewers. Why or why not?

Ignite Social Media Named Social Agency of the Year

Ignite Social Media

In case you’ve been wondering why we’re drinking Mimosa’s at 9am on a Tuesday (or why our COO is dancing on Snapchat), it’s because we’ve recently been awarded Social Agency of the Year by Incite Group’s  Corporate Social Media Awards. This reward is to shine the light on the sometimes unsung heroes – the agencies that are helping improve and evolve corporate social media. Judges will reward an agency that has delivered multiple outstanding projects or results that have enabled clients to offer a first-class social media experience.

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Three Steps to Overcome Self-Doubt

Spin Sucks

Self-doubt is normal, especially for high-achieving professionals. How you deal with it, however, will either make or break you. Laura Petrolino provides three steps to help you overcome self-doubt productively. The post Three Steps to Overcome Self-Doubt appeared first on Spin Sucks.

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How to Successfully Mine Your Social Media Data

Sprout Social

In grade school, our math teachers constantly told us to “show our work.” That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data? Likes. Mentions.

4 Social Media Management Strategies for Mobile Consumers

agora pulse

How many social media management strategies REALLY incorporate mobile users? Most likely not enough. Marketing Land reported that nearly 80 percent of social media time is now spent on mobile devices. Mobile users are busy people, juggling multiple tasks at once. Therefore, when they check their social media accounts, it includes short time intervals. Encourage Sharing. Image Credit. Image Credit.

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5 Facebook Bidding Tactics to Beat Your Competition

SocialTimes Facebook

Facebook bidding  has always been an elusive part of advertising, but it doesn’t have to be as hard as it may seem. Here are the key points that you need to know about bidding for Facebook ads and when manual bidding is better than automatic. There are four different ways to optimize your Facebook ad delivery and 15 different campaign types to choose from, ultimately allowing for 60 different ad combinations (and this before we get to manual vs. automatic bidding). In order to wrap your head around all of this, you really only need to know three major factors: Your end goal. Your audience.

Why Data Should Be at the Core of Your PR Efforts

Simply Measured

Many public relations professionals gravitate to the field for its focus on verbal and written skills. However, like most professions, industry leaders are strong in both language and math skill sets. As a PR professional and social media marketer at PR tech company AirPR , I’m here to explain why data should inform your PR efforts. This cannot be stressed enough. Decisions are driven by data.

When Snapchat Is Not As Temporary As Some Might Think

Spin Sucks

Social media is more permanent than many of our youngsters may think. Paula Kiger shares a beautiful story and some life lessons learned from an adventure on social media. The post When Snapchat Is Not As Temporary As Some Might Think appeared first on Spin Sucks.

Meet Team Sprout: Jordan, Product Education Specialist

Sprout Social

At Sprout, we want to ensure that both our customers and employees are confident in using our products as well as understanding its business and industry impact. Jordan Balkin, a Product Education Specialist, takes care of that. While she didn’t start out in this role, Jordan’s interest in education and training grew during her time at Sprout Social. Name: Jordan Balkin. Department: Operations.

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