SocMed Sean

DECEMBER 23, 2012

I can’t live without my tablet. First, I had an iPad and then eventually switched to an ASUS Transformer as my primary gadget. If you are a tablet owner, though, you probably know that apps like Twitter and Facebook treat your tablet as a mobile device by default. Personally, I hate the stripped-down, ad-heavy versions of the Facebook and Twitter apps, so I browse them using the native desktop view in Safari or Chrome.

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iPad Mobile AJAX Tips 279

Direct Marketing Observations

DECEMBER 27, 2012

Looking back on the year, it’s easy to see what was big when we have the benefit of an infographic. At the least, there’s no doubt that social adds a layer and an element to our memories. Big shoutout to Mashable and The SEO Company.

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Social Media SEO Company 240

Techipedia: Tamar Weinberg

DECEMBER 26, 2012

This is a guest post by Jason Butlion. The way that we explore and discover content on the Internet has drastically changed in the last decade. The first major step forward was with Google which organized the Internet so that anyone could run accurate searches on specific topics they found interesting. The next evolution in content discovery came with the social revolution.

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Social Media Aggregator Flipboard Google Reader 218

Webbiquity SMM

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.

Tips 202

Tips B2B Journal SEO 202

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Firebelly

DECEMBER 27, 2012

Ashley Verrill , CRM market analyst with Software Advice conducted “The Great Social Customer Service Race.” The race was created to evaluate how efficiently the nation’s top 14 brands across seven industries provided customer support on Twitter. The evaluations are based on the response time and the percent of total tweets that received a reply.

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Banking Apple Software Industry 196

Atom Thought

DECEMBER 24, 2012

I have a problem when we award a single person. For India it’s too early in the game to recognize any single person for contribution to the digital economy. The reasons are simple: 1. We are in a stage of trial and error. No one can claim that he/she has the recipe for success and.

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Waxing UnLyrical

DECEMBER 25, 2012

Image: aussiegall via Flickr, CC 2.0. Merry Christmas! is a post from: Waxing UnLyrical. Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is Principal and Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Flickr 175

Flickr Consultant LinkedIn Communities 175

Firebelly

DECEMBER 26, 2012

So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. Try putting up a transcription of the audio in with the actual media file. Here’s why: Right now, a great way to win search is to have your video rank high on YouTube. The best way to do that is simply optimize the video — keywords in the title, description, and tags; link from your website and Twitter to the video.

Video 191

Video Content Tips Marketing 191

Atom Thought

DECEMBER 23, 2012

OK, so you are a growing enterprise and want to stream your corporate new year party or your founder’s day live to your regional offices. Maybe you are a budding internet company and need to bind employees together by doing these weekly live get-togethers. Alas, you can’t afford a video conferencing system. So how do.

Tools 157

Tools System Video Company 157

The Realtime Report

DECEMBER 28, 2012

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. VK: over 100 million users. via VK.

Social Networking 180

Social Networking Products Posterous Tumblr 180

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Social Media

Ari Herzog

DECEMBER 28, 2012

That is the order of my priorities in 2013. Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Facebook in 2013. 1. You want to be my friend if we know each other beyond our names, we’ve met or talked on the phone many times, and we want to see and interact with everything in each other’s timelines.

LinkedIn 170

LinkedIn Twitter Facebook Foursquare 170

Firebelly

DECEMBER 24, 2012

Facebook Gifts rolled out in the U.S. just in time for the holiday shopping season. Learn all about it in these 5 must-reads. Facebook Gifts Now Available to All U.S. Users. By Chloe Albanesius Just in time for some last-minute holiday shopping, Facebook today rolled out its Gifts products to everyone in the U.S. How to Buy Facebook Gifts for Friends.

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Facebook Construction Mobile Feed 181

The Social Media Incubator

DECEMBER 24, 2012

HAPPY HOLIDAYS! Here’s a few interesting quotes and facts about social media to brighten up your holidays and give you a little cheer (or chuckle)! 1. “On Twitter we get excited if someone follows us. In real life we get really scared and run away.” ~Unknown via @mozusa. 2. The Constantly Connected Consumer – 75% of people admit to taking the phone to the toilet with them!

Social Media 150

Social Media Mobile Trends News 150

The Realtime Report

DECEMBER 26, 2012

Last week Taco Bell launched a new advertising campaign, focusing heavily on social media platforms to push new appetizer items. The fast food chain is using a combination of social ads and custom apps on BuzzFeed, Machinima, Facebook, Twitter, Pandora and new mobile navigation app Waze. The highlights for this multi-platform social advertising include: Facebook ads.

Social Media 180

Social Media Mobile Campaign Hashtag 180

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Social Media

Kikolani

DECEMBER 26, 2012

This is a guest post by Tim at HostPapa. Social media gives businesses large and small an unprecedented opportunity to build community around their business. Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Advanced strategies go a step (or several) beyond simply showing up in the social media sphere to introduce and then reinforce marketing messages that prompt users to take desired actions.

Social Media 167

Social Media Strategy Marketing GPS 167

Small Business Mavericks

DECEMBER 26, 2012

It seems that some electronic products manufacturers are considering the introduction of $99 tablets. But some of those may not be sold in the U.S. Still, I can’t help but wonder how a $99 tablet would affect social media marketing, mobile marketing, and e-book marketing. As it stands now, anyone can write and publish their own e-book very inexpensively.

Marketing 156

Marketing Small Business Mobile Price 156

The Social Media Incubator

DECEMBER 26, 2012

Amidst all the hype, it’s pretty clear that social media is here to stay as a viable marketing avenue for businesses large and small. Social media marketing changes all the time, and it will likely continue to change as more sophistication and technological developments increase people’s interest and marketers make more headway in learning to use the media for their purposes.

Trends 144

Trends Social Media Reddit Startup 144

The Realtime Report

DECEMBER 27, 2012

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.

Mobile 170

Mobile Automotive Sports Travel 170

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Social Media

Kikolani

DECEMBER 24, 2012

This is a guest post by Brandon Williams. Photo Credit: Scott Beale / Laughing Squid on Flickr. Twitter is an amazing tool for promotion and marketing for every aspect whether it is for business purposes or for blogging. Another successful method is using a “call to action” in order to get people to check out what it is you have to offer.

iPad 152

iPad How To Hashtag Blogger 152

Idaconcpts

DECEMBER 23, 2012

What is mind mapping? To some people, mind mapping is a place of wonder where thoughts are meant to be discovered. To others, it is a creative playground where you are never too old to play with your ideas and never too young to reach beyond your potential. It is quite difficult to describe what mind mapping is all about because each person has its unique way of thinking and processing information.

Applications 147

Applications Project Skills Research 147

Ari Herzog

DECEMBER 26, 2012

Jeffrey Levy commented on this blog in 2008 that his description of Twitter was a source of filtered, purified water out of a raging river. I instantly smiled at the metaphor and began attributing him in my digital marketing courses. I tell my students that I compare LinkedIn to the Chamber of Commerce, Facebook to the cocktail party, Pinterest to the digital scrapbook, Tumblr to the photo collage, and Twitter to the river.

Twitter 138

Twitter Tumblr Case Study Flickr 138

Akamai Marketing

DECEMBER 28, 2012

Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. And yet. That doesn’t mean the process is easy. If only.there were a single resource written by people who have been through the process. People who could provide you the details of how to self-publish. And that is why I jumped at the chance to get my hands on an early review copy of APE-Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch.

Review 121

Review Publishing Crowdsourcing Focus Group 121

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Social Media

Convince & Convert

DECEMBER 24, 2012

A Holiday Fable, with apologies to Dr. Seuss. Everyone at the office liked Facebook a lot. But the Grinch at the top of the org chart did not. The Grinch hated Facebook! And social media all! Now, please don’t ask why. No one quite can recall. It could be, perhaps, that his PC was busted. It could be his iPad got stolen, or rusted. But I think that the most likely reason of all.

Social Media 138

Social Media iPad Facebook Social Networking 138

Idaconcpts

DECEMBER 27, 2012

It must be difficult for Microsoft. They have had to get used to playing second and even third fiddle in this thing called the Mobile Operating System competition. Back in the tech boom 90’s, everything was ‘Wintel this’ and ‘Wintel that’. People were worried that Microsoft would be the evil monopolistic empire that they probably still aspire to be.

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Smart Phone Microsoft Blogosphere Tumblr 139

The Social Media Incubator

DECEMBER 28, 2012

The use of filler words, such as “um,” “hmm,” and “ya know” can significantly impact communications within your business. Whether you are cold-calling, having a casual coffee with a prospective client, or presenting to a large group, filler words can undermine your credibility. Ironically, some people will use certain words and phrases to display their knowledge on a subject, but this can backfire by giving the perception that the speaker is ill-prepared and stalling for time.

Skills 117

Skills Groups Groups Conversation 117

Small Business Mavericks

DECEMBER 28, 2012

For the longest time Google Analytics was the only free open source analytics program. At the very least, it was the best of breed so to use any other was virtual suicide. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. But there is a new alternative to Google Analytics that is free and open source and is picking up speed.

Analytics 121

Analytics Google Open Source Forums 121

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Twist Image

DECEMBER 26, 2012

So, were you naughty or nice? At this most wonderful time of the year, I'm often inundated with phone calls, emails, text messages, Facebook pokes and Twitter tweets about the best business apps to get for a smartphone. This year was no exception. I guess people were nice. nice enough to get a brand new smartphone, and now they need to lock and load it with apps that will make them more effective at work.

Hotels 110

Hotels iPhone iPad Travel 110

Diva Marketing Blog

DECEMBER 25, 2012

"We'll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit. The plan sounds idiotic and impossible.consequently, we'll make more pro fit than ever before.". Nope, it's not a new social commerce strategy. It was an innovative sales program. launched in 1947 by Macy's Department Store.

Social Media 91

Social Media Film Foursquare Loyalty 91

Koka Sexton

DECEMBER 22, 2012

I created a video of InsideView a few months ago just before Dreamforce 2012 and just realized I never wrote a post about it so I wanted to catch up. It’s just a promo video to highlight the different social channels for InsideView with a lead into how sales has evolved. Social media is (or should be) part of every sales professionals process.

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Meeting Social Media Process Video 85

Small Business Mavericks

DECEMBER 27, 2012

More and more, online marketers are integrating social media with e-mail marketing , but the integration may not necessarily be what you think. There’s more than one way to make it happen. Here are three ways you can incorporate social media with your e-mail marketing and two of them are probably something you haven’t thought about. Add social icons to your newsletter articles – This is a no-brainer.

Social Media 121

Social Media Newsletter Social Networking LinkedIn 121

Twist Image

DECEMBER 26, 2012

Where does breaking news happen? I have a Google Alert set-up for the term " Twitter." This way, whenever Twitter in mentioned in the news, blogs, etc. I get a notification (in this instance, I have the alert set-up to only notify me once a day). This morning, the results were littered with the news that Jessica Simpson announced her latest pregnancy on Twitter.

Press Release 101

Press Release Training News Embedding 101