Sherrilynne Starkie
NOVEMBER 20, 2012
Social media consultants beware! Facebook and other social networks can affect your brain! This infographic is compiled by Best Master’s in Psychology. Related posts: Psychology of social networking. Are professional communicators normal? Infographic: Twitter facts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles.
Waxing UnLyrical
NOVEMBER 20, 2012
After surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power. But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. When Kathy Savitt was named CMO of Yahoo, a lot was written about her obsession with Generation Z (the generation born post 1990 or so).
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Mindjumpers
NOVEMBER 20, 2012
The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social medi
Socialized
NOVEMBER 20, 2012
As a communicator, your job is to get people to listen to, comprehend, validate and repeat your company's story. In order to rise above the noise and be heard, you need a pitch that helps people understand how your company, and its products and services, relate to them on a personal.
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The Realtime Report
NOVEMBER 20, 2012
Last week the Gap announced a social media promotion for the holidays: the brand’s Facebook fans can send their own photos as real, printed postcards to their Facebook friends – for free. The Gap is the first brand to use startup Sincerely’s new “brand-centric service” Postagram Direct, which launched last week. The Gap’s Facebook fans can each send up to two free postcards, which are delivered with a pop-out square photo and the user’s message.
Convince & Convert
NOVEMBER 20, 2012
Twitter is the new channel all brands should be using to provide customer support. It allows you to provide near real-time support on a social platform, making your services more accessible and allowing other consumers to see that you are a customer-centric brand. However, it is important to monitor your performance for this channel in terms of response time and satisfaction rate, just as you would for traditional channels such as call centers.
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Twist Image
NOVEMBER 20, 2012
How well are you planning for success? It was the late nineties when I took on a marketing position at Airborne Entertainment. The company's vision was to deliver big content on little screens. Yes, nearly a decade ago when all mobile carriers cared about was how many minutes their consumers were using to make phone calls, the notion of content delivered to a mobile device was nascent (to put things into perspective, there was no text messaging or ringtones at the time).
ProBlogger
NOVEMBER 20, 2012
This guest post is by Colin Olson of Fresh Essays. Every high-school superstar longs to follow in his sport hero’s footsteps. Small business owners idolize those on the Fortune 500 list. Likewise, blog writers can hope for the greatness of past literary giants. While many of the world’s most famous authors are long gone, their words of wisdom still resonate today.
ProBlogger
NOVEMBER 20, 2012
This guest post is by Julie Cottineau of BrandTwist. A while ago, on this very blog, I read a post about how to make a five-dollar logo for your blog. There were a few things about that post I disagreed with, but chief among them was the assumption that a cheap logo was somehow all you needed to brand your blog. A logo does not make a brand. Logos are important, but what’s most important is to have a crystal clear brand promise.
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