PR concerns enhancing and maintaining the image of a business, event or high-profiled person. Yes, that is sexy – which is why you strive to reach that dream job in PR. few weeks ago, PR at Sunrise published an article – “ Do PR Students and Pros Want to Work In-House or at an Agency ” – so I thought it would be a good time to share some advice on how to get that job you are looking for. Know someone at an agency where you are just dying to work at? Spruce up that resume, network like no other and show your brand and worth. Once again… enhance your image! Good luck! MORE >>

15 years ago, heck maybe even 5 years ago, before the social sharing, and before “instant news” was wildly popular, a PR professional’s job was tricky, to say the least. Dealing with potential sabotage, rumors and misinformation; making sure consumers and the public viewed their clients in the correct light. 5-10 years ago, PR professionals struggled to deal with the sheer power of the Internet, to manage expectations. However in recent years; social media has complicated things a bit. So does having social media experience help you? Sure, it probably does. That answer is rather complicated. MORE >>

A cover letter is a sure fire way to get your resume looked at by human resources. This is the first step in branding your package and who you are as a public relations practitioner. As an experienced worker or beginner in PR, its important that you have the right information for the agency you’re most interested in. Be Be sure to do the research on the company to see if it would be a perfect fit for you before you put a second thought into writing that cover letter. Some of the best cover letters I have come across show just that. This will entice HR into wanting to read your resume. MORE >>

The hot topic for most people in social media and technology these days is Google+. With roughly 60 million users (still unclear how many are active) in just a few months existence, it has certainly caught the attention of marketers and the mainstream media. But But along with it comes many questions from agencies and brands alike: Will it succeed? Is it worth creating a business page right away? Aside from SEO, what are the benefits of it? The answers to these questions are still being debated and likely won’t be answered anytime soon. Please take the poll below. View This Poll. MORE >>

Ryan Malone has over 10 years experience in digital, with a background in mobile, web and search. If you have a website, or have been given charge of your client’s website traffic as part of your broader PR responsibilities, then you know all too well the importance of ranking high in search engines like Google, Bing or Yahoo. To do this, you need to know a little bit about SEO (Search Engine Optimization), something that has increasingly become an essential part of a PR practitioner’s toolkit. Website Analysis – Closely examining your site and the competitors to see what can be improved. MORE >>