Twitter Phasing Out Buy Button?

Twitter appears to be waving bye-bye to its buy button.

Twitter appears to be waving bye-bye to its buy button.

E-commerce platform Shopify was one of several sites to launch the feature in October 2015, and Ingrid Lunden of TechCrunch reported that merchants using Shopify are being notified that Twitter is “pivoting away” from its e-commerce focus.

TechCrunch reader Brody Berson shared the message from Shopify with Lunden:

Starting Feb. 1, the Twitter sales channel will no longer be available as a result of the Twitter team pivoting away from its e-commerce focus.

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