Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. In this day of audience expansion and broad targeting , the performance goal is more important than ever before. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action.

Eventful 193

Eventful Conversation Campaign Types 193

The Social Media Hat

JANUARY 16, 2024

Craft a distinct brand voice to deliver unique customer experiences. The post Building a Consistent Brand Voice: Social Media Tips for SMBs appeared first on The Social Media Hat.

Social Media 192

Social Media Tips Brands 192

Social Media Today

JANUARY 30, 2024

From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.

Social Media 205

Social Media Tips Marketing 205

Sprout Social

APRIL 18, 2024

Sprout Social features are designed to help you move at the speed of social. We release over a hundred updates per year that span across publishing, engagement, analytics, social listening and customer care. That’s a lot of social media tools at our customers’ disposal. Of course, there are a few fan favorites. The Smart Inbox, Approval Workflows, Tagging and more all get a lot of love on social and on review sites like G2, but there are some lesser known Sprout features that deserve some hype a

Features 120

Features Sentiment Social Media Management Report 120

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Social Media

Convince & Convert

MARCH 6, 2024

With more and more people regularly using online platforms to search for the products and brands they engage with, it’s a given that businesses need to pursue the digital route to promote their brands and offerings. Luckily, video marketing has allowed companies to seamlessly engage prospective buyers while nurturing brand trust. However, producing an effective video content strategy that actually delivers on your expectations requires a thought-out plan with hard data and research to back it u

Video 189

Video Strategy Content Marketing 189

Jon Loomer

MARCH 25, 2024

There is no single aspect of Meta advertising that has been impacted more during the past year than targeting. The change has been dramatic. The problem is that advertisers aren’t so quick to move with these changes. They resist, and they’re mostly determined to apply their tried and true targeting strategies from years past. In some cases, these strategies still work — or work well enough.

Resources 184

Resources Advertising Groups Groups 184

Social Media Today

FEBRUARY 1, 2024

A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.

Social Media 201

Social Media Marketing Trends 201

Social Media Today

MARCH 14, 2024

For brands, the move could facilitate providing additional context on product announcements and listings.

Instagram 210

Instagram List Products Brands 210

Social Media Today

JANUARY 6, 2024

The Threads team is working to reduce instances of controversial, junk recommendations in 'For You' feeds.

Content 209

Content Feed Feedly Team 209

Social Media Today

JANUARY 10, 2024

X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.

Video 198

Video Content Platform 198

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Social Media

Social Media Today

APRIL 11, 2024

The process would enable brands to create AI characters that sell their products in the app.

Products 201

Products Brands Process 201

Social Media Today

JANUARY 30, 2024

Tracks from some of the biggest stars in the world will no longer be available in the appstarting Feb. 1.

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Social Media Today

APRIL 15, 2024

Meta's developing a new product that'll enable influencers to create AI bots in their voice.

Influencer 185

Influencer Instagram Products 185

Social Media Today

JANUARY 12, 2024

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

Hashtag 213

Hashtag LinkedIn Team 213

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Social Media

Social Media Today

JANUARY 19, 2024

Social apps continue to test out new generative AI options, but are they really adding to the core value of social apps?

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Social Media Today

FEBRUARY 2, 2024

Threads is working on trending topics, and other features, but Adam Mosseri doesn't view them as big factors.

Trends 197

Trends Features 197

Social Media Today

APRIL 15, 2024

X originally piloted the new account fee initiative in selected regions last year.

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197

Social Media Today

MARCH 21, 2024

The update will make it easier to find related content from all elements of the app.

Hashtag 212

Hashtag Instagram Content 212

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Social Media

Social Media Today

JANUARY 19, 2024

The key to maximizing a social media marketing strategy is to ground the approach in purpose.

Marketing 215

Marketing Social Media Strategy 215

Social Media Today

JANUARY 12, 2024

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

Hashtag 210

Hashtag LinkedIn Team 210

Social Media Today

APRIL 3, 2024

Elon Musk has once again amplified a misleading chart about the platform's performance.

Platform 198

Platform 198

Social Media Today

FEBRUARY 12, 2024

Despite lingering security concerns, government agencies are looking to utilize the app to boost their messaging.

Upcoming 193

Upcoming Team 193

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Social Media

Social Media Today

FEBRUARY 28, 2024

New data shows that most marketers are now utilizing generative AI tools within their process.

Marketing 206

Marketing Process Data Tools 206

Social Media Today

JANUARY 10, 2024

Meta's looking to get ahead of an expected flood of generative AI content in the U.S. election race.

Content 203

Content 203

Social Media Today

JANUARY 25, 2024

Looking at the most followed profiles, it's clear that X remains a critical connector for some communities.

Engagement 195

Engagement Communities 195

Social Media Today

MARCH 24, 2024

Meta’s making political content opt-in, and there’s good reason for the shift.

Content 201

Content 201

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Social Media

Social Media Today

JANUARY 1, 2024

With X looking to move away from its ad reliance, its worth noting how difficult that task will actually be.

Brands 198

Brands 198

Social Media Today

APRIL 11, 2024

The process would enable brands to create AI characters that sell their products in the app.

Products 188

Products Brands Process 188

Social Media Today

APRIL 10, 2024

Meta says that it has been working to address some problems in its ad delivery process.

Price 192

Price System Advertising Report 192

Social Media Today

FEBRUARY 4, 2024

The Threads team says that more people will get access to new Fediverse connection options in the coming months.

Team 190

Team 190

Social Media Today

JANUARY 27, 2024

AI-generated images of Taylor Swift and Russian bot operations have caused more headaches for Elon and Co.

Issues 195

Issues Content 195