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Measuring Multimedia: The One Stat Every Brand Should More Closely Examine

Waxing UnLyrical

Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. As a new school year begins at Ohio University , I put the over/under on how many times I make that statement to students at 300. That’s 90 classes, 15 Scripps PRSSA meetings, and far too many emails to count. Take the over. Seriously. It’s new turf. Why are we doing what we are doing?

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The Power of a Team Begins with Exceptional Leadership

Spin Sucks

The power of a team starts with its leader. Here are some simple, yet great leadership lessons Corina Manea learned from a phenomenal leader and the great team Gini Dietrich put together. The post The Power of a Team Begins with Exceptional Leadership appeared first on Spin Sucks.

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The Spin Sucks Inquisition: The RoundUp, Part One

Spin Sucks

Everyone is either back to school or getting in one last hurrah before school begins so we thought we'd do a two-part roundup of the Spin Sucks Inquisition. The post The Spin Sucks Inquisition: The RoundUp, Part One appeared first on Spin Sucks. Comments Well, he is Jack Bauer. But you look like Miss Kentucky so. by Gini Dietrich Why does Jack Bauer look cooler than me in sunglasses?

Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

SocialTimes Facebook

Facebook’s numerous changes to its algorithm  have many marketers scratching their heads. With the social network changing the content users see every few months, every business is scrambling to keep up. Before we talk about paid ads, let’s talk about native reach. Facebook’s stated goal is to please users by showing them what they most want to see. In a June Newsroom post , engineer Lars Backstrom  made it pretty clear that Facebook is aware the changes will disrupt businesses. So, you get more reach if you generate more reach–got it. Possibly. Facebook wins this one.

A World Gone Social

Learn how companies must adapt to survive.

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#SocialPR Spotlight: Corina Manea

Waxing UnLyrical

This week’s #SocialPR Spotlight shines a much-deserved light on Corina Manea  – someone who lives and breathes Social PR. If you don’t know her yet, check out her blog, Nuts PR; you’ll see just how apt this description is. Corina was literally Virtuoso #2, and has been steadily building a business as – what else? – a bona fide Social PR Virtuoso. That’s easy!

Why Agencies Need to Play Nice In the Sandbox

Spin Sucks

Collaboration between agencies shouldn’t be a game of tug-of-war, but a civil meeting of minds, where trust is built, roles established, and goals aligned. Collaborative marketing is meant to be a boon for business, not a contest of one-upmanship. Steve Randazzo has more. The post Why Agencies Need to Play Nice In the Sandbox appeared first on Spin Sucks.

4 Mistakes Marketers Make With Mobile Facebook Ads

SocialTimes Facebook

It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere is this shift to mobile more noticeable than with Facebook. Facebook is truly a mobile-first platform , with more than 1 billion mobile daily active users. What’s more, 56 percent of Facebook users access the network exclusively on mobile.

An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. sponsored. Location.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity SMM

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. Google Review Count:  269. ” —  StoreYa Blog. Google Review Count:  193. Pricing:  free.

My Proust Questionnaire

Direct Marketing Observations

In the back of every Vanity Fair edition is the Proust Questionnaire which is devoted to the answers of someone who is fairly well known. The answers never cease to make me think about my own mortality and legacy. Here is the basic Proust Questionnaire with my answers. What is your idea of perfect happiness? always liked the dopamine that would kick in from participating in an athletic. Searching.

Twitter: 187 Million Tweets on 2016 Summer Olympic Games

SocialTimes Twitter

Twitter released new data Monday, which analyzed millions of tweets posted about the  2016 Summer Olympic Games. From Aug. through 21, Twitter said more than 187 million tweets were posted about the Games, and those tweets led to 75 billion impressions (on and off Twitter) during that time frame. Usain Bolt (Jamaica) wins gold in 100m for third straight Olympics.

Facebook Developing New PC Gaming Platform; Teams Up With Unity Technologies

SocialTimes Facebook

Facebook is not playing around when it comes to games, announcing  the development of a new PC gaming platform and a partnership with Unity Technologies. Unity–a development platform for 2-D, 3-D, virtual reality and augmented reality  games—will integrate support for Facebook’s current gaming platform, as well as the new one it is developing. Facebook and Unity are also collaborating on new functionality for Unity that enables developers to quickly export and publish games to Facebook. Unity is the world’s leading game development platform.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media: It’s a Thing

SocialFish

We all know it, but this is kinda fun regardless. Credit: OnBlastBlog. photo credit ). Potluck

Meeting Google’s Quality Guidelines: Will Google EAT Your Content?

ProBlogger

This is a guest contribution from Larry Alton. What does the word “quality” mean to you? If you spend much time thinking about it, you’ll quickly realize that quality is a vague word with a subjective meaning. One person’s idea of quality can vary quite dramatically from another. Think about if from the perspective of two hypothetical individuals. It means less guessing and more strategic planning.

Business Lessons from the Spin Sucks Trenches

Spin Sucks

Laura Petrolino discusses a few of the top business lessons she's learned during the last three years at Arment Dietrich/Spin Sucks. The post Business Lessons from the Spin Sucks Trenches appeared first on Spin Sucks. Comments Thanks for starting it off what sound like a great series of.

Front-Loading Branding Makes Twitter Video Ads More Effective (Study)

SocialTimes Twitter

Twitter touted the recall and memorability of its video ads , citing research it conducted with IPG Media Lab. The study by Twitter and IPG found that: Approximately one-half of Twitter users recalled video ads on the social network after viewing just one second. The three-second mark is a key spot for video ads, as recall rose 13 percent between the one-second and three-second marks.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

Rio 2016: 1.5 Billion Facebook Interactions; 916 Million on Instagram

SocialTimes Facebook

The 2016 Summer Olympic Games  spurred 1.5 billion interactions from 277 million unique users on Facebook and 916 million interactions from 131 million Instagram users from Aug. through 21. Facebook said in an email to SocialTimes that the five posts that tallied the most likes, comments and shares during Rio 2016 were: Cristiano Ronaldo congratulates Usain Bolt (below). Neymar following Brazil’s gold-medal victory in soccer. Indian Prime Minister Narendra Modi congratulates P.V. Sindhu. Zac Efron surprising Simone Biles. Bolt posing with one of his gold medals. Mexico. India. Facebook said 15.2

How to Turn Your Employees into LinkedIn Content Superstars

Meltwater

A B2B client approached us last week with a problem we’ve heard over and over… Read More.

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How To Generate Three Times As Many Leads At One Third The Cost

The Social Media Hat

Blogging How To Generate Three Times As Many Leads At One Third The Cost. The Real Power Of Content Marketing. Some people think that Content Marketing is simply having a blog. While a blog is typically an integral component, it's not the end-all be-all of a successful content marketing strategy. Far from it. Television ads, radio ads, newspaper, billboards, direct mail. Where do you begin?

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Are the Media Ignoring Your Email Pitches?

Spin Sucks

Frustrated that media influencers don’t respond to your email pitches? Clueless as to whether they even OPEN them? Michael Smart has a solution for you. The post Are the Media Ignoring Your Email Pitches? appeared first on Spin Sucks. Comments Scrambles to in-box to find the magic subject line

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

How to Align Social Media and SEO Strategy

Simply Measured

Are your social media efforts aligned with your SEO strategy? successful social media campaign should have a positive impact on your search ranking, as well. Moz has found that social metrics are among the most important search ranking factors, along with link quality. How to Perform Your Own Social Media Audit Download. But how exactly do you make use of this information? Increase Your Following.

How to Know You’re Getting the Best CPC for Your Facebook Campaign

SocialTimes Facebook

We all want more for less. Whether you’re an online retailer promoting your products or a publisher trying to get your articles in front of the right eyes, we all want to pay as little as we can while driving as much traffic as possible to our sites. This is especially true for those in the content business, where content is plentiful but conversion rates tend to be low. Crash course in sampling.

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Master New Skills: Social Media Power Tips to Be More Successful

Peg Fitzpatrick

Let’s face it, social media is getting more complicated as time goes on. Instead of being successful with your 2014 social media plan, you need to stay up-to-date. Enter these social media power tips! Guy Kawasaki and I were recently invited to give a presentation at an event for Gone Social in San Francisco. The Art of Social Media – Gone Social SF from Peg Fitzpatrick. ” 2.

6 Winning Social Media Promotion Ideas

Sprout Social

Your social media channels are ready. You setup your profile and created some content. But how do you promote your social media profiles to get viewers to follow, like and share? If you are looking to grow your social media presence and your business, the goal is “reach.” Social media reach is how far your content spreads–how much exposure you get. There are a multitude of ways but we’re sharing six proven tactics. Because as Aaron Lee so brilliantly explained , social media waits for no one. These days, social media waits for no one. Become fast and on point to win the social media game.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How I Grew My Traffic By Almost 50% in Just 30 Days Using Twitter

Buffer Social

One of the great joys of working with my marketing clients has been helping them grow their Twitter followers and implement consistent tweet schedules. Meanwhile,  my own account  has collected dust with a lame, month-old tweet sitting at the top. Until recently. The only problem was I didn’t apply any of this Twitter strategy to my own Twitter activity. If I saw results, great. link).

Word of Mouth Marketing Is Important: This Is Why

Meltwater

Influence, referral, and social media marketing are not synonymous, but they are all key aspects… Read More.

Facebook Slideshow Ads Get Several New Features

SocialTimes Facebook

Facebook introduced its Slideshow  feature last October, allowing brands to create video ads out of groups of still images, and the social network announced  a host of new Slideshow features Tuesday. Then they can choose from audio tracks that reflect a range of different themes, and they will soon be able to upload their own audio tracks.

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