Tue.Dec 18, 2012

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Why Measuring the Networked Nonprofit is a Must-Read

Waxing UnLyrical

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives). Disclosure: before I go any further, you should know that I was asked to participate in a peer review process of the book while it was still in manuscript form, and I

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Mobile Gaming To Grow Faster Than Social, Online Gaming

The Realtime Report

Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads. in-game purchases of virtual goods (this will become the top-generating revenue in 2013 and beyond). in-game advertising.

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10 Laws of Social Networking Terms of Service

Socialized

With Instagram under fire for changes to its TOS (Terms of Service), I thought it would be useful to review The 10 Laws of Social Networking Terms of Service: Your content is not yours. Social networks and media outlets own more of your content than they ever have before, and always.

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How More Calls and Conversations Will Provide You with Strategic Business Intelligence

Techipedia: Tamar Weinberg

This is a guest post by Jeanne Landau. It’s not rocket science – response rates and budget optimization are the crux of a successful advertising strategy. But, it is surprising the number of businesses we talk to that don’t have a solid plan in place to track leads and response rates so they can accurately tie results back to a specific campaign and budget, and therefore justify the money they spend.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Instagram Does the Two Step - And Steps In It

Social Media Marketing

And just like that, the photo sharing app market is up for grabs. It didn't seem possible just eight short months ago when Facebook announced that it was acquiring the fledgling hipster photo sharing app for $1 billion. Instagram was all the rage, and I've even heard from a number of sources that it is now one of the definitive social networks for the teen and tween demographic.

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How Flickr and Google Help Us Remember

Ari Herzog

The Library of Congress did not know the names of French brothers Michel, age 4, and Edmond, age 2, when the institution uploaded this photograph to Flickr in the summer of 2008. They knew the duo were Titanic orphans. They didn’t know anything else. The LOC now has that data. They know the kids’ father and why he changed his name when boarding Titanic.

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6 Steps to Turn Your Online Lead Generation Into Lead Nurturing

Convince & Convert

Sales leads are the cornerstone success point to any business-to-business (B2B) industry. If you know when someone is looking to buy a product or service that you offer, you can contact them directly, pitch your service, and spell out their return on investment to secure the sale. However, too much focus is placed on these quick win sales. What about the potential customer who doesn’t know how you can help them yet?

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Effective Online Marketing Requires Time

Small Business Mavericks

It’s no secret that the smaller your budget the more time you’re going to have to give your online marketing to work. If you can only afford $200/month in developing your online marketing strategy , then you won’t – you can’t – be as effective as the company that can afford $2,000/month. That doesn’t mean you should give up.

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Dances With Robots

Twist Image

In 1863 something profound happened to First Lieutenant John J. Dunbar. While recovering from an injury during the American Civil War, he takes solace in the solitude of his new post out on the western frontier. During this time of personal reflection and healing, he not only befriends his Sioux neighbors, but also finds himself doing the same with a wolf that is tracking his every movement.

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The Blogger’s Guide to Cutting Your Losses

ProBlogger

I don’t know whether it’s a coincidence, but as we near the end of the year, there seem to be a few bloggers talking about what you should do if a past passion no longer inspires you , or your next big idea’s already been done. Image courtesy stock.xchng user mmagallan. Now is a good time to take stock—I know I’m not the only one who has a look back over the year in December, and makes new plans in January.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Content Marketing on Chinese Micro Blogs

Mindjumpers

Guest post written by Weijia Zhong, who has lectured in Communication at Sichuan Normal University in China. Her research focuses on new media advertising. Meanwhile teaching, she has held a position as marketing planner at Chendu Media Group. She has always been interested in social media marketing, in particularly in its development in China. Many Chinese netizens complain a lot about the Great Firewall by which they feel isolated from the rest of the world.

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Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

As your grassroots community takes the next step to becoming an official one, what challenges will you face? Way back in 2008, microblogging and enterprise collaboration platform Yammer launched at TechCrunch50. A week later, I became member #1 of the Yammer network at my old firm, a 25,000 person consulting firm with offices all over the country. That started a three-year journey into the world of Enterprise 2.0 , including growing our Yammer community from 1 to more than 7,000 when I left, con

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The 3 Step Guide to Creating Pinterest-friendly Graphics for Your Blog

ProBlogger

It´s well established that Pinterest can be a strong driver of traffic. We´ve been having a lot of success at our Digital Photography School account and have seen other blogs, like Hair Romance , experiencing similar success. In my experience, most bloggers focus on curating boards to build their expertise and drive traffic back to their blogs. They regularly include their blog posts among the images they pin.