Wed.Nov 07, 2012

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Tony Clement: the tweeting minister

Sherrilynne Starkie

Treasury Board of Canada President Tony Clement , sometimes known as the tweeting minister, spoke at last week’s IABC 2012 Canada Business Communicators’ Summit in Ottawa. His told the audience of public relations professionals about his own social media journey and shared some insight into how he sees politics in the age of social media. Clement started out on Twitter only after he realised that people were mentioning him there.

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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement?

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3 guidelines to empower your local marketing

Atom Thought

I was reading a recent issue of Forbes India where they enlightened readers on the FDI and one of the statements caught my eye. That statement was by a FMCG/Retail executive who stated that consumers’ tastes and preferences vary every few hundred kilometers. Infact there is a sea-change of difference between consumers of Pune and.

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Traffic From StumbleUpon Has Dropped 53% Since July

The Realtime Report

The share of traffic coming to publisher sites from StumbleUpon has dropped 53% since last July, according to new data from social plug-in provider Shareaholic. With this drop, Twitter now tops StumbleUpon’s share of traffic by a small margin of.22%. Despite a “Pinterest-like” redesign unveiled back in September, StumbleUpon hasn’t been able to stop the continued decline in traffic.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Having A Mentor – Ever Considered The Possibilities?

Kikolani

This is a guest post by Ruan Oosthuizen. When you start out as a new blogger, chances are you are very unfamiliar with the online world and what goes on behind the scenes. Even if you’ve been online for some time, as you become more involved you will discover that quite a different side to things exists than you’re aware of when you just read other people’s blogs and articles.

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CheatSheet: 4 Mobile Ad Platforms That Work

Convince & Convert

Whether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted by the minute, brands are turning their sights to mobile media as a new delivery channel.

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The Big Small Screen

Twist Image

The moment may have finally arrived. For years, I have been blogging about the potential of mobile video. In fact, that's a lie. Long before I joined Twist Image , I helped Andy Nulman launch his mobile content play, Airborne Entertainment. Back then, we were talking about content and video on a 2x2 screen. Nobody wanted to hear about it. Not even the mobile carriers.

Mobile 101
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Blogging in Brief: Engagement Tools, App Auctions, and Brutal Realism

ProBlogger

This week has turned up some really interesting ideas for blog reader engagement using technology as well as creative content techniques… Mini reader surveys … and more. On Eugen Oprea’s blog , we saw this handy little query form: It’s made with LeadConverter , which you can use on a free subscription if you want to give it a try on your blog.

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Cartoon of the day

Jeff Esposito

Thank goodness that’s over with…

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Branding: When Political Campaigns Turn to Social Media

Mindjumpers

The Presidential Election 2012 is now over. Like always, it has been a long, exhausting struggle between Democrats and Republicans who made use of every possible voter encouraging sentiment to win over voters. Unlike the past 56 elections, however, the 2012 election embraced a new media of direct voter engagement at a large scale: Social media. Though emotional touch points and indiscreet bullying of the opponent have always been natural parts of any branding game, this election once and for all

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Cartoon of the day

Jeff Esposito

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