Tue.Mar 29, 2011

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Clever QR Code Example: The World Park

Firebelly

Today’s YouTube Tuesday video shows a clever use of QR codes. The World Park campaign turned New York City’s Central Park into an interactive board game. You have to see it for yourself. [Video URL: [link] ].

Examples 271
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Check-in on Product Discussion and Get Rewarded on German Rating Site

Mindjumpers

Tweet On the web, multiple sites for collecting customers’ ideas on different products and goods are available. However, another one has joined the team – and this one is called “ The Chicken ”. “The Chicken” is a German website based in Berlin and it applies a Foursquare model to product and brand discussions. It markets itself as a social network, which lets users share their product experiences.

Sites 198
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New technology, old rules…

SocialFish

I really really love this slide deck by Tim Stock of scenarioDNA. The book I’m currently writing with Jamie Notter has a lot of similar themes. I can’t say much more about it right now, but I’d love you to click through this and see what you think. BONUS : Here’s a really interesting interview along the same lines: Social media design should start with human behavior.

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Making It Plain… And Leaving It That Way

Waxing UnLyrical

Guest post by Shakirah Dawud. Ever heard the term “embarrassment of riches?&#. Lots of marketing communicators have something like that, but instead of riches, it’s words (so not like that at all, really). When we see a space for copy or content, we like to fill it with prose. Not vague, or pedantic prose, either. The sharpest and wittiest we can wring out.

Flickr 174
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Dark Side of Viral Content

Direct Marketing Observations

Black to beat Bieber for YouTube’s most hated… via Know Your Meme. This is your brain on Rebecca Black. By Helen A.S. Popkin. Tween sensation Rebecca Black will see her parent-financed video “ Friday &# beat Justin Bieber’s “ Baby &# for most disliked YouTube video within the next few days, if not hours, reports ReadWriteWeb.

Meme 162
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Does PR own social media? | Sherrilynne Starkie

Sherrilynne Starkie

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The Art And Innovation Of Listening

Twist Image

It's never been easier to hear what your consumers are saying about you behind your back. The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned.

Radian6 102
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Can You Be Too Personal?

Small Business Mavericks

About Us What’s a Maverick? Community Involvement Affiliations Join Our Team Media Kit 1 on 1 Strategic Planning Website Health Check-up Website Design, Development & Promotion Social Media Services Social Media Step-by-Step Webinar Customized Social Media Road Map Social Media Implementation Online Marketing Services SEO / Web Promotion Online Reputation Management PPC / Google Adwords Blog Customization & Set-up Service Article Marketing Press Releases & Publicity eZine Customization & Set-up

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Non-Techie Guide to Social Media

Bare Feet Studios

Here are links and handouts for two of my recent speaking opportunities. I used the same bones of the presentation though one is geared to businesses and the other is geared to volunteers and nonprofit organizations. Both are targeted to the newbies who are thinking about social media use. I am offering them both in this one post. Please enjoy all the links!

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The Unsexy Truth about Finding Traffic for Your Blog

ProBlogger

Last week I tweeted that I’d not checked my Google Reader account in a month. Well, it turns out that I’m not the only one. Within minutes, I started getting tweets back from others saying that they rarely check their RSS feeds any more. Instead, people were finding content from other sources including: Twitter. Facebook. Paper.li. email subscriptions. apps (some drew in RSS feeds, but others were recommendation engines).

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Med

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8 Strategic Blog Home Pages that Draw Readers Deeper

ProBlogger

This guest post is by The Blog Tyrant. One of the hardest tasks a blogger can face is getting readers to stick around. In actual fact, its one of the most important things you’ll ever learn to do. Why? Because unless those visitors delve deeper into your site you are essentially wasting your time with all that amazing content, social media effort, and SEO work.

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Cartoon of the day

Jeff Esposito

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How to Find Content for Your Blog

Bill Hartzer

I was just looking at the WordPress dashboard for my blog and noticed that I have written 587 blog posts (this is the 588th blog post to be exact) and 31 pages of content (well, that’s 31 articles that I have posted here on my blog). I have to admit that those numbers are pretty awe-inspiring to me. I mean, really–how in the world have I come up with 587 blog posts and 31 pages of content?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Turns Tie Games Into Brand Wins

Convince & Convert

Let’s not lose our minds, okay? Sure, social media is transformative, because it changes the company to customer relationship from its historical “master and servant&# to something closer to “peer to peer.&# But even transformative shifts don’t dictate that you can rewrite rules and rationality. Baseball is the longest of professional sports seasons. 162 games (after 40 practice contests in the Spring), spread over more than half a year.