Sat.Nov 17, 2012 - Fri.Nov 23, 2012

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[Comic] Social Media Security Fail

SocMed Sean

Ever had this happen to you? You check your email and notice that you’re receiving all kinds of strange messages from your friends on Facebook? The first thought is “oh no…my Facebook account has been hacked!” But often, the reality is even more simple than that. It wasn’t some nefarious hacker from a faraway place who hacked your account…it was you.

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What Does 2013 Hold for Social Media?

Mindjumpers

We are soon entering a new year, and it is therefore time to make an overview of how the digital landscape has evolved during the past year. I find that the end of a year is always an exciting time, as you see so many predictions for the coming year as well as conclusions of the year that is about to end. As of 2012, social is already too big to ignore.

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Trending Sources

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How Facebook Could Become Irrelevant

Waxing UnLyrical

After surpassing 1 billion users this past month, Facebook has become an institution that appears to have some staying power. But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. When Kathy Savitt was named CMO of Yahoo, a lot was written about her obsession with Generation Z (the generation born post 1990 or so).

Facebook 263
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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase.

B2B 252
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Moving Up the Relevance Stack

Socialized

As a communicator, your job is to get people to listen to, comprehend, validate and repeat your company's story. In order to rise above the noise and be heard, you need a pitch that helps people understand how your company, and its products and services, relate to them on a personal.

Company 157
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How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

Mindjumpers

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. This week, Group M Next shared a report called “Gaining an Edge: The Brand Impact of Facebook’s EdgeRank Algorithm Change” where Group M Next Predictive Insights team, together with the GroupM–owned social medi

Brands 244

More Trending

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Why Google+ Hangouts Is A Great Promo Tool

Small Business Mavericks

Google+ Hangouts is more than just a promotional tool, but it is a great tool to use for any business, partly because it’s free. But you have to have a Google+ account to take advantage of it. So, once you do have a Google+ account, what can you do with hangouts? Here are just a few of the powerful ways you can use Google+ Hangouts: To introduce new products or services.

Google 164
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Holiday Social: The Gap Gives Away 1 Million Holiday Postcards to Facebook Fans

The Realtime Report

Last week the Gap announced a social media promotion for the holidays: the brand’s Facebook fans can send their own photos as real, printed postcards to their Facebook friends – for free. The Gap is the first brand to use startup Sincerely’s new “brand-centric service” Postagram Direct, which launched last week. The Gap’s Facebook fans can each send up to two free postcards, which are delivered with a pop-out square photo and the user’s message.

Retail 164
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The Value of Matching Your Brand with a Local Community Manager

Mindjumpers

The following post is part of the Mindjumpers Network series and written by Brand Care Manager, Marlene Friis. Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

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An Apology, A Wish and An Adventure

Waxing UnLyrical

The apology. I haven’t been here much lately. And I’m sorry. I truly am. To back up… you know I started a new job a while back, etc. etc. And you have been really patient with me as I’ve been figuring out my new life. Because sometimes that takes… well, time. Right? And that’s meant I’ve had less time to devote to anything unrelated to work.

Flickr 204
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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4 Best Apps for Printing from iPhone

Idaconcpts

Why bother to get a dedicated app to print from your iPhone when AirPrint is already included in the iOS? Because all printer types are not supported by the AirPrint feature, and even if yours is, sometimes all of the ducks refuse to line up in that proverbial row. If you have an AirPrint enabled printer and the printer is connected to the computer through what is known as Bluetooth, the technology that allows for wireless connection of many different types of devices, your request won’t print.

iPhone 141
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Better Homes and Gardens, Allrecipes.com Use Pinterest For Thanksgiving Holiday Promotion

The Realtime Report

Better Homes and Gardens, Allrecipes.com and Campbell’s Soups have all turned to Pinterest for their “Best Thanksgiving Ever” promotion. Meredith – the company behind Better Homes and Gardens and Allrecipes.com – created the reader-driven Pinterest sweepstakes to “interact with readers, support partners and boost traffic and engagement metrics,” reports Folio , along with advertising partner Campbell’s Soups.

Badge 140
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4 Social Media Controversies Solved

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week. One of my favorite new projects is The Baer Facts , a short weekly video I’m producing with my friends at ExactTarget (a long-time client and provider of amazing interactive marketing software). My pal Kyle Lacy heads up content marketing for the company, and he and I are doing a short video rant that each week targets a social media or content controversy or misunderstanding.

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Get Your Pinterest Brand Page Now

Small Business Mavericks

Pinterest has announced that businesses are welcome. Being one of the fastest growing social networks for the past year, a lot of people flocked to Pinterest to set up an account. And a lot of those users have been businesses. Now there’s good news. You are no longer “just tolerated;” you are welcome. If you don’t have a business presence at Pinterest currently and you are ready to add a visual branding element to your social networking, you can set up a business brand pa

Brands 115
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Why You Should Tweet on Black Friday

Idaconcpts

Did you know that the first brand on Twitter was a retailer? My favorite denim company, @ earnestsewn (which I wear everyday), was the first commercial account on Twitter. I created it and emailed them. — Jack Dorsey (@jack) May 28, 2011. Yes, the first Twitter brand account was created by one of Twitter’s founders back in May 2011. Forward to December 2012 and now there are now there are several thousands brands on Twitter joining @earnestswen.

Retail 134
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Fetching Friday – Resources Mashup, Black Friday & Cyber Monday Deals

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Black Friday & Cyber Monday Promotions. Here are this year’s best Black Friday and Cyber Monday promotions in education, themes, plugins, and services. Courses. FBInfluence – Amy Porterfield, author of Facebook Marketing All-in-One for Dummies, is officially relaunching the Facebook Influence program at noon EST on

Mashup 113
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How to Maximize Your Customer Service on Twitter

Convince & Convert

Twitter is the new channel all brands should be using to provide customer support. It allows you to provide near real-time support on a social platform, making your services more accessible and allowing other consumers to see that you are a customer-centric brand. However, it is important to monitor your performance for this channel in terms of response time and satisfaction rate, just as you would for traditional channels such as call centers.

Twitter 132
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Guest Blogging Practices to Avoid

Small Business Mavericks

On Friday, I talked about Google’s heightened attention to quality content and how that relates to guest blogging. Since writing that post on Friday, I’ve received about 25 requests in my e-mail to allow guest blog posts on this blog. That’s up significantly from the rate of those requests prior to Google’s announcement a couple weeks ago.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Choosing a Cheap Laptop

Idaconcpts

When you start looking, you may well be surprised to find that getting hold of a really cheap laptop is actually pretty easy. They’ve come down considerably in price since tablets have entered the market, and refurbished ones are better value still. These are used or previously broken laptops which have been professionally restored to a good standard.

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Binging Relevant Search Back

Kikolani

This is a guest post by Jeet Banerjee. Which search engine do you use for finding information, products, or services? For most of us, that answer is Google. Google has been the top search engine for the last few years and has essentially dominated the world of search. While most of us have believed that Google is the best search engine, Microsoft’s search engine Bing has something to say about it.

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75 People You Need to Know in Social Media

Convince & Convert

What a year it’s been. So much to be thankful for, on every level. For my American visitors, Happy Thanksgiving! And to all, sincere appreciation for the gift you continue to give me on a regular basis, the gift of your attention. I know your time is in short supply, and that you choose to spend some of it with me is gratifying and still sort of amazes me after all these years of writing this blog.

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9 TED Talks That Will Stretch Your Business Mind

Twist Image

It doesn't take long to find inspiration. It takes forever to figure out how to do something meaningful with it. I've been fortunate enough to be able to attend the famed TED conference since 2008. Within that timeframe, I have also helped out on a few of the TEDx events. It's always a treat. I am privileged to be able to speak in front of audiences many times throughout the year, and I count the TED conference as one of a handful of events that I attend for the sole reason of personal developme

Education 111
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Gearing Up For Black Friday, Cyber Monday

Small Business Mavericks

Two days of the year are traditionally the biggest shopping days for retailers, online and off line. Black Friday, the day after Thanksgiving, is the biggest day for brick-and-mortar stores. It always has been. It’s the day when retailers open their doors early to allow shoppers inside to do their Christmas shopping. And it results in a huge day of shopping all across the land.

Retail 93
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Get more clicks on your Bitly shortened links

Absolute PA

If you want to share a live link from a website on Twitter or add one in your bio there’s one BIG problem. Usually they’re too long – taking up most if not all of your character limit. Take the link of this blog post as an example: [link]. That link has 39 characters (yep, I counted them) – that leaves just 101 characters for anything else I want to write in my tweet.

iPhone 95
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4 Ways to Thump Your Competition with Better Facebook Analysis

Convince & Convert

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario. For example, People Talking About This is the mathematical coin of the realm these days, but is a steaming gumbo of aggregated data that rolls together 13 different behaviors.

Analysis 126
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The Future Of Personalized Pricing

Twist Image

Should every customer pay the same price for something? Before answering that question, ask yourself this: should every person see the same search results? Truth: we live in a world of radical personalization. Google is doing everything it can to optimize the search results you see. They're not just doing it to ensure that you have a better search experience, they're doing this to drill down and find a more effective way to deliver more targeted and relevant ads to you.

Price 105
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Social Media Disclosure Rules Apply Even in Small Communities

Bare Feet Studios

Small communities are great for mutual support. Sometimes we relax things though that could actually support and protect us. FTC Blogger Rules are just such a case. Here on Maui, we love and support each other so much, we call it one big ?ohana – that means family. Maui is also very techy and entrepreneurial – we have leaders in green tech, really hip venture folks , and the food?

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4 Biggest PR Challenges

Proactive Report

It’s very rewarding to discover that the key challenges identified by a global study of 4500 PR leaders in 23 countries align with my 2013 strategies post. The Cross Cultural Study of Leadership in Public Relations and Communication Management conducted by the Plank Center for Leadership in Public Relations at The University of Alabama highlighted the four most important issues identified by nearly two thirds of global respondents to the online survey.

Survey 74
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Tips and Cautionary Tales for Real-time Newjacking

Convince & Convert

David Meerman Scott, WebInKnow @dmscott. David Meerman Scott , marketing strategist, keynote speaker, and bestselling author of 8 books including Newsjacking , joins the Social Pros Podcast this week to discuss the new face of the news cycle, share stories of good and bad newsjacking, and teach you how to employ his techniques to get your brand noticed.

Tips 116
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In The Trust Economy, Marketers Are Bankrupt

Twist Image

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope. Bottom line: marketers need to prove the business impact of our work. Seems simple enough, doesn't it? Well, the CEOs of our world do not believe that we are delivering on this concept.

Marketing 105
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How to Write a Must-read Product Review

ProBlogger

This guest post is by Karol K. Reviews are one of the more common types of content on the internet. I’m sure you’ve looked for a review of a given product yourself once or twice. However, being on the receiving end of a review, so to speak, is a completely different ball game than actually writing one. First of all, some people mistake reviews for sales messages.

Review 52