Sherrilynne Starkie
APRIL 20, 2012
Twitter is now truely mainstream; it’s not just for the cool kids anymore. Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Related posts: Managing personal relationships online. Content marketing is king. Email marketing goes social. Click here to start to receive my newsletter.
Harp Interactive
APRIL 16, 2012
With the goals of achieving the best click through rates, exposure and retweets, I've pulled together a list of top Twitter tips that should be committed to memory and employed on a daily basis.
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SocMed Sean
APRIL 17, 2012
I’ve said it once, I’ll say it again. If you ask me what my Klout score is …I’ll likely vomit. Too many folks get caught up in the numbers game when it comes to social media. They use numbers like “friends”, “followers” and…ewww…”Klout” to determine whether they are doing social right.
Mindjumpers
APRIL 20, 2012
Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement as well as discussing ROI.
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Sherrilynne Starkie
APRIL 17, 2012
Many companies are considering if and or how to integrate social media channels into call centre communications. Considerations include: enabling social media in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality. Social Media Week 2012 SP (Photo credit: Fora do Eixo). Research and analyst firm Frost & Sullivan has published a white paper, Enabling Successful Social Media Customer Care , which examines challenges, o
Firebelly
APRIL 20, 2012
Love Facebook? Love Pinterest? Want to combine your love for the two and make Facebook look like Pinterest? Now you can! The Pinview Facebook app reformats your Facebook account – making it look like a Pinterest pinboard. It’s a really cool way to experience Facebook. You can select to view the News Feed, your own Facebook profile Wall, only photos or only videos in pinboard format.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Mindjumpers
APRIL 19, 2012
Tweet. The new Timeline design rolled out earlier than expected for many brand pages. In our previous blog posts we have gone through the functionalities. This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. The value of visual content. Posting relevant content is becoming increasingly more important as you no longer have the option of directing to a default landing tab or to fan-gated content.
Sherrilynne Starkie
APRIL 14, 2012
A couple of weeks back Ottawa saw the launch of a new local community newspaper, Capital City News. Produced by Sun Media as a grass roots publication, the newspaper is published in weekly neighbourhood variants across the region. News (Photo credit: Wikipedia). “We’ve been trying to get to as many communities as we can, so that’s been our challenge for Week 1, trying to get to as many places as we can across the city,” said the publications’s editor Jason Marshall
Waxing UnLyrical
APRIL 19, 2012
Since making the journey from Australia to New York, I continue to be blown away by the use of social media communication by brands and businesses, and the hyper-connected nature of their communities. This was taken to a whole new level recently during a birthday dinner for my friend at downtown restaurant Lowcountry. What set this experience apart as the greatest social media-friendly dining experience I’ve had?
Buzz Marketing for Technology
APRIL 18, 2012
Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint.
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Firebelly
APRIL 16, 2012
Facebook recently purchased Instagram for $1 billion. Here are 5 must-reads on the topic. 3 Marketing Lessons From Facebook’s Instagram Acquisition. By Matthew Siegel Pages upon pages of commentary have been written about Facebook’s acquisition of Instagram, the astronomical valuation applied to the deal, and the competitive impetus for the transaction.
Ari Herzog
APRIL 18, 2012
How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” someone cries out to you. “You can reach 800 million people with a single update!
Waxing UnLyrical
APRIL 17, 2012
(Disclosure: Testmasters , a Princeton Review competitor, is a client of mine.). When it comes to entrepreneurs, management experts, professional communicators and other careerist business junkies, the dream of becoming a top brand in the marketplace is near the top of the list. The point of business is to make money, so topping almost all competitors in an industry is a sign of high performance.
Techipedia: Tamar Weinberg
APRIL 17, 2012
This is a guest post from Neil Davidson. In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. But where do you start? Surely, video marketing must be really expensive, time consuming, and technical? Actually, none of those concerns are necessarily worth the worry.
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Socialized
APRIL 18, 2012
Entertainment legend Dick Clark passed away yesterday, and literally, this morning, within the same 60 seconds I learned of his passing, I read a derogatory Dick Clark post on Twitter. What is it about social networking that causes people to lose all social grace and respect for other people? Every time someone well.
Ari Herzog
APRIL 18, 2012
How many times has your social media consultant, the local chamber of commerce, a conference presentation, and your favorite blog encouraged you to create a Facebook fan page? “It’s the largest social networking site, and you’d be crazy to ignore it!” someone cries out to you. “You can reach 800 million people with a single update!
Waxing UnLyrical
APRIL 20, 2012
Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running.
Kikolani
APRIL 18, 2012
This is a guest post by Justin McGill. When it comes to your social media routine keep it simple. There is too much information floating around out there on social media to consider it all. Bottom line, if how you’re using social media isn’t helping you meet your goals, DON’T DO IT! Photo Credit: Mark Biddle. Developing Your Routine.
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Social Media Marketing
APRIL 14, 2012
Today marks 100 years since the R.M.S. Titanic sank in the North Atlantic, taking the lives of over 1,500 souls with her in those icy waters. And over the last year or so, the commercial side of the enterprise has been heating up at an amazing pace. The Titanic has always had an allure about it - an amazing feat of engineering that was brought down on its maiden voyage, tales of heroism and chivalry (women and children first), class struggles and unforeseen safety needs.
Convince & Convert
APRIL 18, 2012
Jess Ostroff is Managing Editor at Convince & Convert. She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. As Jay mentioned in his post yesterday , there’s a serious influx of information out there, plus an increasing urgency to get things done better and faster.
Direct Marketing Observations
APRIL 20, 2012
Two things for you to check out. First check out the infographic below and second, check out this link: [link].
Socialized
APRIL 17, 2012
Both the Obama campaign and Republican campaigns have been relying heavily on e-mail marketing to get through to voters. And in some cases, accusations have been made that sleazy techniques are being used on both sides of the aisle. A February post by Loren McDonald of Silverpop, an e-mail marketing company.
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Janet Fouts
APRIL 18, 2012
Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. Why? Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). Hooey. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook.
Idaconcpts
APRIL 20, 2012
At idaconcpts.com we often review iPhone and Android apps and we are always on the lookout for iPhone apps that really catch our eye. Recently I was seeking for good apps for budgeting, a key issue both in my professional and personal life. In Outright , I found a great way to organizes all my business finances in one place – eBay, PayPal, Amazon, bank and credit cards.
Small Business Mavericks
APRIL 18, 2012
Reputation is becoming one of the most important factors in the success of any online business. For commercial entities, reputation is gained and lost in a number of areas. One of the most obvious is through consumer reviews. Whilst maybe not as important, the quality of your content in terms of good grammar, spelling, and layout can have an impact on your reputation – and that impact is often immediate.
Ari Herzog
APRIL 16, 2012
Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” I emailed him for more information. Mark, what does that line mean? What’s the formula? If you dissect any Twitter “success story” it may appear like luck.
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Kikolani
APRIL 20, 2012
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. 75 Top Marketing Blogs to Make Your RSS Reader Fat – 75 online marketing blogs and blog categories for online marketers.
Idaconcpts
APRIL 17, 2012
A key element to making when it comes to any sort of business is marketing. One important channel for spreading the word about your business is Facebook, but how can you use Facebook in an efficient way? Let’s have a look at some tips on a tool that can help you. The tool is called Qwaya. This Facebook campaign tool is one of very few companies world-wide that has access to Facebook’s API directly.
Small Business Mavericks
APRIL 14, 2012
I checked out the new look on Google+ and, for some reason, my first reaction was how ‘Facebook’ it looked. The two are nothing alike, yet that was my initial reaction. Perhaps I’d spent too long on Facebook. When it comes to Google+, I do wonder how social it really is. Sure, you can create your circles, and you can share content, but it doesn’t have the same social feel as Facebook, or Twitter for that matter.
Ari Herzog
APRIL 19, 2012
This is a guest blog post by Liz Krause. Hive photo by kakisky. Nearly 10 years ago while self-employed working from home, I spoke to a friend who had an office job and to my surprise she told me she could never work from home and preferred her work place. It is not too often you come across people who share these sentiments. Today, I’ve got a great job that although is often spent in the office, it allows me to also work from home.
Twist Image
APRIL 17, 2012
There must be something in the air. While I am no Julien Smith when it comes to reading books , I am doing my best to maintain a high pace of book reading. I recently started digging into Imagine - How Creativity Works by Jonah Lehrer and it took me aback when I realized that I've been reading a whole bunch of books on creativity and I have a whole bunch of new books in my Kindle on the same topic.
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