Two Ways To Quickly Improve Your Communications Plans
Dave Fleet
SEPTEMBER 19, 2011
Tweet. I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same two elements of communications plan get overlooked time and time again: Objectives. Strategy. These almost always get sacrificed in favour of the bright, shiny part of the plan: tactics. What’s more, your objectives and strategy are the most important part of the plan.
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