Wed.Mar 21, 2012

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5 Steps To Set Up Your Measurement Program

Waxing UnLyrical

Last week I was in Orlando, Fla., speaking to the PRSA chapter on measurement. No, I didn’t go to Disney World, but I did have a terrific time. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. Not good. So here’s my approach.

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Setting Facebook Community Expectations

Firebelly

Setting expectations is the corner stone of any successful Facebook community. According to a report by Jeremiah Owyang of Altimeter Group , only 8 out of 30 brands surveyed had expectations set. It’s interesting that so few companies aren’t taking the time or don’t even know that expectations would not only protect the brand, but maximize the fan’s overall experience.

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5 Psychological Techniques To Get Readers to Subscribe & Buy Your Product

Kikolani

This is a guest post by Jeevan Jacob John of Blog Networking 101. Do you watch TV commercials? I know that most of us do. And we tend to hate them. But there are some TV commercials that really “suck” us in (I mean, impress us), right? How about certain ads that come on during the Super Bowl? I mean, who wouldn’t love to watch the E-trade Baby commercials.

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iPad 3 is Hot (Literally!)

Idaconcpts

It appears that the latest Apple tablet may become too hot to handle after a while. The thermal camera shows the new iPad (left) is considerably warmer than iPad 2 - tallying with user complaints that the new tablet can become 'uncomfortably' warm while in use. (Photo Credit: Dailymail.co.uk). One disgruntled customer said they were returning theirs after it reached temperatures of 47c (117f) following only ten minutes of use.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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When The Going Gets Tough

Twist Image

"This will be my last day shining your shoes." I like getting my shoes shined. I don't do it often enough, but I do my best to keep my shoes (and yes, even my leather sneakers) as clean and scuff-free as possible. Lump that value system into my own, personal "measure of a man," but to me, dirty shoes is a leading negative indicator (while I'm no snob, I realize this may make me a little vain).

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Ask Bill Hartzer: We redesigned our website, pushed it live but did not catalogue our old URLs. What do we do?

Bill Hartzer

Someone recently asked me about redirecting their old web pages (their old URLs) to the new URLs because they redesigned their website. Here is what they said: We recently redesigned our website and pushed it live. However, we forgot to catalogue all of the old URLs on the old website, and therefore we have no way of knowing what the old URLs were on the site, so we can redirect them to the new URLs.

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Cartoon of the day

Jeff Esposito

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Revealed: Behind the Scenes of My Premium Product Launch

Viper Chill

As you would probably expect, the last few weeks of my life since launching OptinSkin have been absolutely crazy. I can’t remember a time when I’ve spent so much of my day with my head in my inbox, dealing with customers. I assumed that most of the feedback after the launch would be from people with feature requests, support questions and pre-sales curiosity.

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Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. LinkedIn now has more than 100 million 150 million members including executives from every one of the Fortune 500 companies; 80% of them influence their companies’ purchasi

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Wikipedia rules the waves

Sherrilynne Starkie

After 244 years, the Encyclopedia Britannica has decided to halt the presses and go out of print. Facing the realities and the stiff competition from Wikipedia , the Encyclopedia Britannica will now focus primarily on their online services. But even then, it might be too late. Wikipedia has grown to be the number one source for students. In fact, many students will stop research and change topics if it’s not on Wikipedia.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Moneyball Principles for Content Marketing

Convince & Convert

Chris Sietsema is Social & Digital Operations Lead at Convince & Convert. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. By now you have likely seen , read or heard about the story of the Oakland A’s baseball teams of the early 2000s. Led by General Manager, Billy Beane , the club had limited resources with which to build a winning team, especially when compared to big budget competitors

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INFOGRAPHIC: Every 24 Hours Online You…

Ari Herzog

Ever wonder what you and your friends do every 24 hours on the internet? The folks at MBA Online created a graphic to visually tell your story. Have a look… Please continue reading INFOGRAPHIC: Every 24 Hours Online You… and leave a comment if inspired. Ari Herzog is currently seeking a full time position in social media. Connect on LinkedIn today.

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Moneyball Principles for Content Marketing

Convince & Convert

Chris Sietsema is Social & Digital Operations Lead at Convince & Convert. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. By now you have likely seen , read or heard about the story of the Oakland A’s baseball teams of the early 2000s. Led by General Manager, Billy Beane , the club had limited resources with which to build a winning team, especially when compared to big budget competitors

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4 iPhone Game Apps with Friends

Idaconcpts

You’ve got to have friends as the Divine Miss M so eloquently stated back in the days before the statement’s true ramifications became known to users of Facebook. She knew that she was on the right track but hadn’t yet an inkling of the coming usurpation of the term by the World Wide Web. Had she known this, she might have bought up all of the rights and really made a fortune!

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.