Thu.Mar 01, 2012

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Have You Been A Victim Of Grouponitude?

Jason Yormark

I’m as guilty as anyone for being sucked into the group buying frenzy. Hey, a deal is a deal. Of course I’m not sure what I’m going to do with all those massages and laser hair removals. Lately however I’ve noticed a growing trend when using one of these deals that actually has me wanting to not purchase or use them anymore.

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LinkedIn Launches ‘Follow Company’ Button

Mindjumpers

Tweet Linkedn is strengthening their approach as a platform for brand marketing with the new ability for companies to add a ‘Follow Company’ button to their websites. The functionality is similar to the ‘Like’ button on Facebook to follow a brand’s status updates and Twitter’s ‘Follow’ button to receive a brand’s tweets.

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Is Social Really That Important?

Firebelly

All businesses have recognized that social media is here to stay. WRONG! In a recent interview with Kyle Lacy on this blog, the lead question was, “Now that most organizations have recognized that social media is here to stay – how will organizations train their staff?” I want to address the premise of that question rather than the answer.

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Do Giving Contests Work? Yes, Say Razoo & Case Foundation

Waxing UnLyrical

There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. It examines whether “giving days” – such as last year’s Give to the Max DC, which used gamification to give additional awards to the nonprofits and donors that raised the most money – can strengthen nonprofit communities

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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New Facebook Pages with Timeline Design

Kikolani

Last night, I decided to try out the New Facebook Pages with Timeline for my freelance writing page. Facebook plans to change things over on March 30th anyway, so you might as well prepare early for what’s coming, and for pages, there are lots of preparations to be made. Here are some of my initial observations about how Timeline affects our favorite Facebook fan page features.

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Business Myopia-The Need To Realign Hope And Reality With Your Social Business

Direct Marketing Observations

A lot of companies are going to transition to becoming a social business and fail horribly at it. It’s not entirely their fault. You might be sitting there and asking why not. Look no further than their website. It starts there. Here’s a real world example. 3 days ago I was on the phone with a prospective client, before I got on the phone I did a little research.

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More Trending

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4 VoIP Apps for iPhones

Idaconcpts

Voice over Internet Protocol has come a long way baby! There are many VoIP apps now available and they give fits to your mobile, landline and cable telephone providers alike. There are those that will mourn the loss of gobs of money by these competing carriers. The fees they could have extracted from their long suffering customers instead continue on in their pockets.

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Credit Cards and Social Media: Successes

Ari Herzog

This blog post is written by Michael Dolen. Depending on the source referenced, the financial services industry takes second or third place when it comes to online ad spending in the US (as you can probably guess, the retail industry always takes the numero uno). Not surprisingly, many companies in the financial services industry are forking over a chunk of that change to their social media budgets.

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How ShopLAStyle is Dealing with Hacker Crisis

Idaconcpts

If you do a Twitter search on ShopLAStyle you would normally find some good deals on clothing, but on 3/1/2012 you will find a series of messages alerting people about a hacker attack. Hacker Attack on ShopLAStyle.com. On 3/1/2012, several hundreds of people received the following email from malicious hacker portraying himself/herself as the LA-based clothing retailer (via Kaufer Communications ): If you receive this email, please do NOT click on any links or open the attached zipped file.

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Google Gives Local Search A Boost

Small Business Mavericks

Google made 40 changes to it’s search functions during February. A record for Google apparently, even if many of the changes are very subtle ones. Of interest to many small business owners will be the changes made to local search. This is one area that Google has worked hard to improve, and for many small business, the results have been very encouraging.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Digital PR in Black and White #prcacareers

Danny WhatMough

Today I gave a presentation on Digital PR at the PRCA’s Careers Conference at the Natural History Mueseum. It was a great event and I had some really good discussions after. It’s a tough time being a graduate at the moment and I wish I had the answer to getting a job, but there’s no silver bullet. Instead I tried to explain why I believe PR is on the the edge of a PR revolution, why we should rip up the PR rulebook and why now is the best time to be in PR… Digital PR in B

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Does Your Online Newsroom Get an”A” in PR?

Proactive Report

As technology advances, journalists and bloggers are adopting more social tools to help them gather and report the news. Many journalists have stated that in this new media world they rely on outside sources for content, which is an excellent opportunity for PR pros. But we have to provide the news content in the format they need and provide the social tools they find useful.

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The Guardian Pigs advert shows ads can be interesting

The Way of the Web

I’m the first to criticise advertising for generally being ineffectual rubbish, but sometimes on a very rare occasion, it grabs me – the new advert for The Guardian succeeds on pretty much every level I can think of for a television/video advert. It’s entertaining, unusual and thought-provoking. OK, it doesn’t provide utility, but that would be quite hard to tie into the concept, and there are some small additional elements online to support the advert.

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Blog Wise Tip 7: Use the Right Tools

ProBlogger

You might think that, with blogging being a digital pursuit, the bloggers we interviewed for Blog Wise would be right up with the latest and greatest productivity gadgets, philosophies, and software. They’re not. Physical tools. Interestingly, almost every one of the bloggers we spoke with relies on physical productivity tools to some degree—pen and paper, wall calendars, and whiteboards.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Cartoon of the day

Jeff Esposito

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Understanding the Hype Cycle of a Blog

ProBlogger

This guest post is by Nischala Murthy Kaushik. It’s the start of a new year—the time when organizations work on their business strategies. And when you work on strategy, the one thing you definitely do is get a perspective of two facets of your operation: internal aspects of your organization. what the external world is saying: your customers, your competitors, your partners and of course independent analysts.

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Social Pros Podcast 6 – Chad Pollitt, Kuno Creative

Convince & Convert

This is Episode 5 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Chad Pollitt , the Director of Inbound Marketing for Kuno Creative. Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?).

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Why You Should Be Using A/B Testing

Bill Hartzer

Guest Post by Rachel Hyun Kim. A/B testing, also known as split testing, is a marketing practice that compares the performance of a control group with test samples, differentiated by a single variable. This testing technique is used to improve conversion, response and performance rates on a variety of web and online marketing components, including emails, landing pages and call to actions.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.