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On Women’s Equality Day, Be the Change You Want to See

Waxing UnLyrical

Today is Women’s Equality Day in the U.S., which commemorates women in this country being given the right to vote. These are the days. And such days – be they International Women’s Day , or Women’s Equality Day, or Equal Pay Day – inevitably make me think about how far we have come… and wonder whether we’re doing enough to keep moving. Equal Pay Day.

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How Lazy Content Curation Is Ruining Your Influencer Relationships

Spin Sucks

There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika! Creating a properly curated.

An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. sponsored. Location.

How Facebook Live Will Impact the Near Future of Video Advertising

SocialTimes Facebook

What does Facebook Live  mean for the future of video advertising? It means YouTube  and Hulu  will be eating Facebook’s leftovers. As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Facebook Live and in-feed video are catalysts in that growth.

A World Gone Social

Learn how companies must adapt to survive.

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Are the Media Ignoring Your Email Pitches?

Spin Sucks

Frustrated that media influencers don’t respond to your email pitches? Clueless as to whether they even OPEN them? Michael Smart has a solution for you. The post Are the Media Ignoring Your Email Pitches? appeared first on Spin Sucks. Comments Scrambles to in-box to find the magic subject line

Measuring Multimedia: The One Stat Every Brand Should More Closely Examine

Waxing UnLyrical

Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. As a new school year begins at Ohio University , I put the over/under on how many times I make that statement to students at 300. That’s 90 classes, 15 Scripps PRSSA meetings, and far too many emails to count. Take the over. Seriously. It’s new turf. Why are we doing what we are doing?

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Facebook Developing New PC Gaming Platform; Teams Up With Unity Technologies

SocialTimes Facebook

Facebook is not playing around when it comes to games, announcing  the development of a new PC gaming platform and a partnership with Unity Technologies. Unity–a development platform for 2-D, 3-D, virtual reality and augmented reality  games—will integrate support for Facebook’s current gaming platform, as well as the new one it is developing. Facebook and Unity are also collaborating on new functionality for Unity that enables developers to quickly export and publish games to Facebook. Unity is the world’s leading game development platform.

Social Media: It’s a Thing

SocialFish

We all know it, but this is kinda fun regardless. Credit: OnBlastBlog. photo credit ). Potluck

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity SMM

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. Google Review Count:  269. ” —  StoreYa Blog. Google Review Count:  193. Pricing:  free.

The Spin Sucks Inquisition: The RoundUp, Part One

Spin Sucks

Everyone is either back to school or getting in one last hurrah before school begins so we thought we'd do a two-part roundup of the Spin Sucks Inquisition. The post The Spin Sucks Inquisition: The RoundUp, Part One appeared first on Spin Sucks. Comments Well, he is Jack Bauer. But you look like Miss Kentucky so. by Gini Dietrich Why does Jack Bauer look cooler than me in sunglasses?

#SocialPR Spotlight: Corina Manea

Waxing UnLyrical

This week’s #SocialPR Spotlight shines a much-deserved light on Corina Manea  – someone who lives and breathes Social PR. If you don’t know her yet, check out her blog, Nuts PR; you’ll see just how apt this description is. Corina was literally Virtuoso #2, and has been steadily building a business as – what else? – a bona fide Social PR Virtuoso. That’s easy!

I Got You vs. I Keep You - The Mobile Brand Crisis

Twist Image

Brands are going to confront a huge challenge as their consumers become more and more mobile. In the past, I have written about the massive chasm that is developing between consumers and brands, as our consumers become more mobile and smartphone enabled. Please read: Mobile Breaks Search. And Your Brand (from March 2016). Yes, brands will continue to struggle with a mobile web experience vs./plus a native mobile application for iOS and Android. Search is a problem because discoverability of these mobile applications is a real chore for brands. Let's say a consumer did find your app. app store.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How the “Shark Tank” of Podcasts is Changing the Start Up Game

SocialFish

By Kristen Matthews. ———-. So, you’ve finally got it….that that thing that wanna-be entrepreneurs dream about and fight for all their lives…an incredible, original and viable business idea. You’ve done the research, crunched the numbers and wowed your friends with your amazing idea. You’re ready to hit the start-up market, full speed ahead. Only thing you need is…an investor.

Front-Loading Branding Makes Twitter Video Ads More Effective (Study)

SocialTimes Twitter

Twitter touted the recall and memorability of its video ads , citing research it conducted with IPG Media Lab. The study by Twitter and IPG found that: Approximately one-half of Twitter users recalled video ads on the social network after viewing just one second. The three-second mark is a key spot for video ads, as recall rose 13 percent between the one-second and three-second marks.

Why Agencies Need to Play Nice In the Sandbox

Spin Sucks

Collaboration between agencies shouldn’t be a game of tug-of-war, but a civil meeting of minds, where trust is built, roles established, and goals aligned. Collaborative marketing is meant to be a boon for business, not a contest of one-upmanship. Steve Randazzo has more. The post Why Agencies Need to Play Nice In the Sandbox appeared first on Spin Sucks.

Facebook Slideshow Ads Get Several New Features

SocialTimes Facebook

Facebook introduced its Slideshow  feature last October, allowing brands to create video ads out of groups of still images, and the social network announced  a host of new Slideshow features Tuesday. Then they can choose from audio tracks that reflect a range of different themes, and they will soon be able to upload their own audio tracks.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

[Interview] The Story Of The World’s First Global Flight Without Fuel, And How Social Media Helped

Audiense

Please stow all bags beneath your seat and put your drinks tray up. Your exits are here, here, and here, now please fasten your seatbelts as we fly into the social stratosphere with the Solar Impulse team… After over 24,000 miles of flying, on July 26th the Solar Impulse aircraft landed in Abu Dhabi having travelled the whole way around the planet without using any fuel. He had budgeted 2.3

How to Turn Your Employees into LinkedIn Content Superstars

Meltwater

A B2B client approached us last week with a problem we’ve heard over and over… Read More.

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How to Use Social Media and Analytics for Better Customer Loyalty

Simply Measured

We just wrapped up a webinar with Bitly entitled “How to Use Social & Web Analytics for Customer Loyalty.” ” Blaise Lucey, Senior Content Strategist at Bitly, and our very own Brooke Andersen, Account Manager, talked about: The changing loyalty landscape. Examples of great social loyalty programs. How to track and measure cross-channel program effectiveness. Social Media

The Power of a Team Begins with Exceptional Leadership

Spin Sucks

The power of a team starts with its leader. Here are some simple, yet great leadership lessons Corina Manea learned from a phenomenal leader and the great team Gini Dietrich put together. The post The Power of a Team Begins with Exceptional Leadership appeared first on Spin Sucks.

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Rio 2016: 1.5 Billion Facebook Interactions; 916 Million on Instagram

SocialTimes Facebook

The 2016 Summer Olympic Games  spurred 1.5 billion interactions from 277 million unique users on Facebook and 916 million interactions from 131 million Instagram users from Aug. through 21. Facebook said in an email to SocialTimes that the five posts that tallied the most likes, comments and shares during Rio 2016 were: Cristiano Ronaldo congratulates Usain Bolt (below). Neymar following Brazil’s gold-medal victory in soccer. Indian Prime Minister Narendra Modi congratulates P.V. Sindhu. Zac Efron surprising Simone Biles. Bolt posing with one of his gold medals. Mexico. India. Facebook said 15.2

[Interview] The Story Of The World’s First Global Flight Without Fuel, And How Social Media Helped

Audiense

Please stow all bags beneath your seat and put your drinks tray up. Your exits are here, here, and here, now please fasten your seatbelts as we fly into the social stratosphere with the Solar Impulse team… After over 24,000 miles of flying, on July 26th the Solar Impulse aircraft landed in Abu Dhabi having travelled the whole way around the planet without using any fuel. He had budgeted 2.3

How To Generate Three Times As Many Leads At One Third The Cost

The Social Media Hat

Blogging How To Generate Three Times As Many Leads At One Third The Cost. The Real Power Of Content Marketing. Some people think that Content Marketing is simply having a blog. While a blog is typically an integral component, it's not the end-all be-all of a successful content marketing strategy. Far from it. Television ads, radio ads, newspaper, billboards, direct mail. Where do you begin?

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How Working Fewer Hours Can Increase Your Productivity

ProBlogger

By ProBlogger Productivity Expert Nicole Avery. We live in a culture that assumes the more hours you work the more work you are doing. Stories are traded of working past midnight or working 10 hour days with no breaks with great pride and being sleep deprived due to work, is treated by many as a badge of honour. But is it productive? Personally this is something I have worked out the hard way.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Business Lessons from the Spin Sucks Trenches

Spin Sucks

Laura Petrolino discusses a few of the top business lessons she's learned during the last three years at Arment Dietrich/Spin Sucks. The post Business Lessons from the Spin Sucks Trenches appeared first on Spin Sucks. Comments Thanks for starting it off what sound like a great series of.

How to Know You’re Getting the Best CPC for Your Facebook Campaign

SocialTimes Facebook

We all want more for less. Whether you’re an online retailer promoting your products or a publisher trying to get your articles in front of the right eyes, we all want to pay as little as we can while driving as much traffic as possible to our sites. This is especially true for those in the content business, where content is plentiful but conversion rates tend to be low. Crash course in sampling.

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12 Do’s And Don’ts Of #SocialSelling

Social Selling Masters

As a salesperson seeking out new prospects of generating leads, chances are that you have tried your “luck” in social selling. Social selling revolves around social media, helping you to stay connected to your customers and get more insights of their wants and needs in order to offer your product in a customer-oriented mindset. In brief, it is about educating your potential customers about your product and leaving the decision to their discretion. When it comes to choosing this option for making sales, many salespeople jump into the new arena without a grasp of Do’s and Don’ts. DO set goals.