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What To Do About a Filtered Yelp Review

Navolutions

It’s happened to the best of us. customer goes on Yelp to leave a review, ends up writing a 5 star masterpiece longer than most Hemmingway novels, and Yelp filters it out. Not only is your business deprived of an awesome review – chances are that your formerly satisfied customer is a little ticked off, too. So what do you do about it? Filtered Yelp Reviews are Still Reviews.

4 Reasons the New Google Local Stack Sucks

Navolutions

Spend five minutes on the internet and there’s a good chance you’ll run into Google’s new local search result module, which Mike Blumenthal dubbed the “Local Stack” Google Local Stack showing results for “roofer in Livermore” If you have any issues with the new stack, you’re in good company. But that’s just the tip of the iceberg. Literally.

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Who’s Afraid of the Big Bad Yelp?

Navolutions

If I had a dime for every time a business owner tore into Yelp, I’d already be retired. It turns out that the internet’s most popular business review site, at over 100 million registered users, still isn’t popular with everyone. If you don’t believe me, just check out Yelp-Sucks.com , a few recent horror stories  from small businesses , or Yelp’s laughable 3/5 star rating on their own website.

SEO in 2014: Where It’s All Headed

Navolutions

It’s that magical time of the year again when everyone tries to guess what’s next for SEO. 2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. The good news is that you just started reading the blog post that makes all the right predictions. What Happened to SEO in 2013? Did I mention it was a little turbulent? SEO” Got Fuzzy.

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Social Media Automation 101

Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

You may not think that a book written about the internet in 1999 would have much to offer us in the realm of web marketing today, but think again. Here’s a snippet of The Cluetrain Manifesto  that was dead-on about the fundamentals: “…Markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.”. The Cluetrain Manifesto. You have to have an honest desire to do it (at least for the business’s sake).

Is Hummingbird Good for your Business?

Navolutions

Right now, the bird is the word. From Bloomberg to Mashable, everyone is talking about Google’s Hummingbird update. Search for Hummingbird on SearchEngineJournal , one of the SEO industry’s leading publications, and you’ll find roughly 2,000 results. Even my dad, who still uses Windows XP at home, wanted to know “is Hummingbird good for your business?”. Hummingbird is Not The Death of Local SEO.

Phil’s Fish Market Just Hit the Jackpot

Navolutions

SEO professionals (and SEO “professionals”) love to talk about great content. “Content is king” may be the oldest adage in the industry, but a lot of SEO people are under the impression that more is always better, and that great content is just a matter of sweat equity. So that’s a lie. On Reddit today, someone posted a picture of an attraction at a local restaurant.

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Google Home Services Concierge: The Newest Experiment

Navolutions

Another day, another weird experiment from Google. Google’s latest oddball comes in the form of a “Google Home Services Concierge.” In case it disappears, here is the page captured in its entirety: No, really. That’s the whole thing. The Google Home Services Concierge Shows Very Little Faith in Their Search Results. But why? Maybe it was all a dream. News SEO plumbing SERP

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Why Did a Russian Weed Company Just Buy Ebola.com for $200,000?

Navolutions

If you haven’t heard the news, businessman Jon Schultz just sold Ebola.com for a whopping $200,000, and that’s just the tip of the iceberg. And no, you’re not high (as far as we know). This really happened. from Tim and Eric Show , Great Job!, courtesy of reactiongifs.com. Ebola is a hot button issue for the moment, but (hopefully) won’t be for too much longer. Not even a little.

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How to Get More Google+ Reviews for Your Business

Navolutions

Every time you look at a search results page on Google, there is a good chance that you may see something new. It wasn’t too long ago that videos, images, author profiles, links to Google plus reviews, and maps weren’t all shown on the same screen. Do reviews really matter that much? We’ve seen it happen before, and we’ll see it happen again. So, let’s work on that.

4 Reasons Why We Love Super Long Tail Informational Posts

Navolutions

“Informational long tail posts” might not be the hottest topic in SEO, but we’ve learned to love them. Between you, me, and the wall, a lot of our clients operate in boring industries. I’m talking about the kind of industries that don’t typically get a lot of media attention, aren’t particularly glamorous, and don’t naturally get a lot of blog subscribers.

SEO 2

Do you have to be a customer to leave a Yelp review? Nope!

Navolutions

Here’s a scary loophole to Yelp’s content guidelines: what if someone has an interaction with your business, but doesn’t actually do business with you? Here’s a review that someone left for a  plumber in Redwood City : Her chief complaint is that she was not a customer, so is this still a legitimate review? The post Do you have to be a customer to leave a Yelp review?

Navolutions Announces $500 Scholarship for Taking Down Internet Explorer

Navolutions

If you’re like us, you probably hate Internet Explorer. It’s clunky, slow, prone to malware, and just a terrible browser all around. While the latest versions have finally managed to add many of the features you’ll find on real browsers, we believe it’s too little too late. Check out our scholarship page for all the fine print, or to enter today.

A World Gone Social

Learn how companies must adapt to survive.

Blind Luck: What To Do With Weird, Unpredictable, and Unavoidable Customer Horror Stories

Navolutions

What do you do when a customer means to order one product, but somehow manages to order another? If it’s a T-shirt or a DVD, you’d probably just exchange it, but what if it’s a really big ticket item that has high shipping costs? Or a customized item that can’t just go back into the warehouse? He also verbally confirmed the color choice. What Could Have Happened?

Where Exactly Are Google’s Home Service Ads Displaying?

Navolutions

Search Engine Land  just reported that Google’s Home Service Ads, which only launched last month, are already expanding from plumbing and locksmiths to house cleaners and handymen. For those who haven’t been following along at home, Home Service Ads are a new advertising block that literally replaces the local stack. That means if HSAs are showing in your market and you’re not paying for advertising through Google, your company just  literally  fell off the map. Yeah, we don’t like it either. Here’s Where Home Service Ads Are Displaying for the Plumbing Industry.

How We Got a Link from The Huffington Post

Navolutions

By David Shankbone (Own work) [CC-BY-3.0 ([link] via Wikimedia Commons There are plenty of blogs that get links from HuffPo on a daily basis, but this was a first for us. This is how we got it. couple weeks ago, I was browsing Reddit on my lunch break and saw a post that caught my attention. The next day, a pair of pingbacks arrived from two blogs I’ve never seen before. Big Whoop.

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Today is Internet Day!

Navolutions

Did you know that October 29th is the anniversary of the first bits of data  ever  sent over a long distance computer connection? Check out  TheInternetDay.com  to learn more! The post Today is Internet Day! appeared first on Navolutions. News internet day october 29th the internet day

Social Media Marketing GPS

Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

There has been a lot of misinformation out there about Facebook’s latest announcement. With headlines like New Facebook Rules Will Sting Entrepreneurs and Facebook is Killing Small Business Entrepreneurs with new Policy Rule , it’s hard not to get a little excited (if you like getting your news from the source, Facebook’s actual post can be found here.) The big issue is that some posts by business pages aren’t being seen by as many people as they used to be. The point of view of the business owner is very important, but Facebook really cares about the users. What is a promotional post?

What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

Google+ just won’t sit still. If you haven’t taken advantage of the platform yet, now is definitely a good time to start. With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. New photo editing options.

What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

Google+ just won’t sit still. If you haven’t taken advantage of the platform yet, now is definitely a good time to start. With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. New photo editing options.

Why Your Business Presence Has To Be Mobile Ready

Navolutions

No one is going to argue that the internet hasn’t fundamentally changed the way that people experience the world. Ten years ago, they might have, but not anymore. Now, mobile technology is doing it again. The smartphone has taken the internet and made it available to anyone, anywhere, at anytime. Mobile Market Watch, an industry leader in mobile tracking, estimates that 94% of the U.S.

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How to Be Social: A Social Media Manifesto

Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference

Navolutions

Thanks to everyone who joined us at today’s Pleasanton Young Professionals presentation, where we covered the basics of SEO and social media marketing. You can use the following guide to reference what we covered and access a few of the tools that we mentioned in the presentation.  If you have any other questions about what we covered, or how we can help with your SEO & SEM, you’re always welcome to leave us a comment or  contact us directly. What is SEO? SEO is just one component of Search Engine Marketing, or SEM. The Elements of SEO. Search Industry Stats. Yelp).

Gentec Services, Inc. is giving $1 to the Taylor Family Foundation for every new like on their Facebook page

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And that’s all I have to say about that. Go make them donate! https://www.facebook.com/pages/Gentec-Services-Inc/191215340902145. R5GJNQWPUEK8. pwt id=’2′]. The post Gentec Services, Inc. is giving $1 to the Taylor Family Foundation for every new like on their Facebook page appeared first on Navolutions. Social Media

Gentec Services, Inc. is giving $1 to the Taylor Family Foundation for every new like on their Facebook page

Navolutions

And that’s all I have to say about that. Go make them donate! https://www.facebook.com/pages/Gentec-Services-Inc/191215340902145

A brilliant idea for a charity organization

Navolutions

Have you ever heard of Project Home Again ? hadn’t, until just a few minutes ago, and I’m already sold on the idea. Project Home Again is a program by the MSCA (Mechanical Service Contractors of America) that helps find missing children by turning your everyday service truck into a giant, rolling milk carton. Participating contractors can purchase magnetic posters of local missing children to apply to their work trucks, vans, and other vehicles, to help maximize exposure and raise awareness.

8 Stupid Simple Social Media Tricks to Boost SEO

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. B2C companies were the first ones to take advantage of social media. Attract.

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Three Ways to Pitch Journalists—and Get Results

Spin Sucks

There are three easy ways to pitch journalists and get results every time. And it's not by building a big list and sending hundreds of emails at once. Gini Dietrich shares her process, and encourages Spin Sucks readers to share their tips. The post Three Ways to Pitch Journalists—and Get Results appeared first on Spin Sucks.

Get Your Account Verified on Twitter

Janet Fouts

Getting a verified Twitter account is easier than it seems. Follow this guide to getting your own account verified. Social Media Networks Social Media Tips and Tricks Twitter strategy Twitter

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. By Varun Sharma. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By tracking traffic you can gain insight into your own strategies. Filters. Goals. AdWords.

Maximizing LinkedIn for Business

Why the Boston Globe Shouldn’t Be Building Community on Facebook

SocialFish

This post originally appeared on Mizz Information. ——— My favorite Associations Now author, Ernie Smith, wrote a great article  about building community around your most engaged users. Amen–my favorite topic! Kudos to the Boston Globe for recognizing that creating a community for its most engaged readers is a great tactic. But a Facebook Group as the home for that community?

Task Delegation for Control Freaks: Stop, Drop, Delegate

Spin Sucks

Do you struggle to effectively delegate tasks, even though you need to? Laura Petrolino shows you how to break the control freak cycle and learn to delegate like a pro with these steps. The post Task Delegation for Control Freaks: Stop, Drop, Delegate appeared first on Spin Sucks. entrepreneur Leadership delegation laura petrolino leadership skills learn to delegate randy hall task delegation

Team 88

Hot Association Membership and Marketing Jobs this week – January 26

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,  marketing ,  communications ,  PR ,  advocacy , and  digital. This is an ideal position for a resourceful, strategic and creative marketer who thrives in a dynamic team environment. We are a state partner affiliated with LeadingAge. photo credit ). Jobs Jobs Jobs

Extend Media Relations Efforts With Engaging, Shareable Content

Spin Sucks

Your news release is just the first step in a tactic-rich PESO model. To extend your media relations efforts, use engaging, shareable content. Gini Dietrich has more on what that looks like and how to do it. The post Extend Media Relations Efforts With Engaging, Shareable Content appeared first on Spin Sucks. Communication Content