Navolutions

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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

Google+ just won’t sit still. If you haven’t taken advantage of the platform yet, now is definitely a good time to start. With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work.

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Gentec Services, Inc. is giving $1 to the Taylor Family Foundation for every new like on their Facebook page

Navolutions

And that’s all I have to say about that. Go make them donate! https://www.facebook.com/pages/Gentec-Services-Inc/191215340902145. R5GJNQWPUEK8. [pwt id=’2′]. The post Gentec Services, Inc. is giving $1 to the Taylor Family Foundation for every new like on their Facebook page appeared first on Navolutions.

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Google Home Services Concierge: The Newest Experiment

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Another day, another weird experiment from Google. Google’s latest oddball comes in the form of a “Google Home Services Concierge.” For a few brief searches, this ad replaced the map pack and Home Service Ads entirely, inviting searchers to literally call Google for a plumber instead of going through their search results: When you click through, a bare bones landing page presents you with a phone number, number to text, and not a lot else.

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4 Reasons Why We Love Super Long Tail Informational Posts

Navolutions

“Informational long tail posts” might not be the hottest topic in SEO, but we’ve learned to love them. Between you, me, and the wall, a lot of our clients operate in boring industries. I’m talking about the kind of industries that don’t typically get a lot of media attention, aren’t particularly glamorous, and don’t naturally get a lot of blog subscribers.

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Where Exactly Are Google’s Home Service Ads Displaying?

Navolutions

Search Engine Land just reported that Google’s Home Service Ads, which only launched last month, are already expanding from plumbing and locksmiths to house cleaners and handymen. For those who haven’t been following along at home, Home Service Ads are a new advertising block that literally replaces the local stack. That means if HSAs are showing in your market and you’re not paying for advertising through Google, your company just literally fell off the map.

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4 Reasons the New Google Local Stack Sucks

Navolutions

Spend five minutes on the internet and there’s a good chance you’ll run into Google’s new local search result module, which Mike Blumenthal dubbed the “Local Stack” Google Local Stack showing results for “roofer in Livermore” If you have any issues with the new stack, you’re in good company. Critics have complained that the stack makes it harder for up and coming businesses to compete, suffers from a bunch of UX flaws, and looks suspiciously like

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Do you have to be a customer to leave a Yelp review? Nope!

Navolutions

'Here’s a scary loophole to Yelp’s content guidelines: what if someone has an interaction with your business, but doesn’t actually do business with you? Here’s a review that someone left for a plumber in Redwood City : Her chief complaint is that she was not a customer, so is this still a legitimate review? There’s nothing about the subject in their content guidelines or terms of service, so I decided to flag the review to force a response out of them.

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