Wed.Apr 04, 2012

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2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses.

Industry 249
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The Danger Of Doing Business Vicariously

Waxing UnLyrical

I had a colleague who was very “size” conscious. She wasn’t at an unhealthy weight, but she ate huge amounts of leafy greens every day because she wanted to avoid putting on an extra ounce. We favored a nearby high-end grocery nearby for lunch, and I stood on line countless times behind her, loading my lunch onto the conveyer belt behind her half-pound of lettuce, cherry tomatoes, and edamames from the salad bar.

Flickr 186
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6 High-Converting Areas To Add An Email Sign-Up Form & Build Your List

Kikolani

This is a guest post by Ricardo Bueno. We all want more email subscribers. The question is, how do you get them? Aside from creating high quality, compelling content, you need to promote your email sign-up form so readers know where to go to sign up. The easier you make it to sign up, the more likely readers are to subscribe. This means, doing the following: Displaying your email sign up forms prominently on your site.

List 155
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4 Talking Animal Apps for iPhones

Idaconcpts

Talking Animal apps are like the electronic equivalent of the pet rock. Though it is true that the pet rock can do a lot, if not more than the talking animal (remember that inaction is in fact an action), that by no means implies that the talking animal is not without its own unique features of interest. Contrary to popular belief, it is because of the talking animal that the iPhone was created.

iPhone 129
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Meet Imogen: A Fake Wannabe Guest Blogger

Ari Herzog

On the heels of my popular advice why some people suck at emailing me requests to publish their guest blog posts, I received a message with the following subject line: Professional Copywriting for Sci Fi Talk. My first instinct was a recruiter found my resume on one of the online job boards where I posted it with my desire to work in social media marketing , and that this person wanted me to write articles for a science fiction website.

Meeting 119
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Think Narrow and Harness the Power of UnPopular

Convince & Convert

Excerpt of my interview with Erika Napoletano. Transcription services from our friends at Speechpad. For full conversation, watch the video! Jay: Hey everybody it’s Jay Baer from Convince & Convert , joined today by a very special guest, Erika Napoletano , author of The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters).

Forums 121

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Meet Imogen: A Fake Wannabe Guest Blogger

Ari Herzog

On the heels of my popular advice why some people suck at emailing me requests to publish their guest blog posts, I received a message with the following subject line: Professional Copywriting for Sci Fi Talk. My first instinct was a recruiter found my resume on one of the online job boards where I posted it with my desire to work in social media marketing , and that this person wanted me to write articles for a science fiction website.

Meeting 104
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Watching Me Blog

Twist Image

Blogs are one of the most valuable marketing tools ever created. I believe that. I don't just say it. I mean it by walking the talk. I started blogging in September 2003, and since then I have written almost three thousand posts. I'm proud of this blog mostly because it serves two personal Gods for me: my love of writing and my love of sharing. I had the pleasure of speaking in Oslo, Norway last week at the re:think conference.

Blogroll 106
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Colgate has 32 varieties of toothpaste. ‘Why’ does it exist?

Danny WhatMough

Book review: “ Start With Why: How Great Leaders Inspire Everyone To Take Action ” by Simon Sinek. Thirty years ago, Colgate had two brands of toothpaste. Today, it has 32, excluding the four they make for children. Does this mean that Colgate is selling thirty times more toothpaste that it did in 1970? If you go to a supermarket or pharmacy, you’ll find at least one of the 32 types of Colgate toothpaste are on promotion or special offer.

Apple 79
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How to Pitch Your Dream Company for a Win/Win/Win Blogging Collaboration [Case Study]

ProBlogger

Recently at a parenting blogger conference here Melbourne, I was listening to a panel discussion on business models when Aussie blogger—Laney from Crash Test Mummy —made a statement that connected strongly with my own recent experience. I’m paraphrasing here, but Laney talked about how as bloggers we’re often on the receiving end of bad PR pitches from companies, and that we should learn from those bad pitches to make good ones ourselves.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Cartoon of the day

Jeff Esposito

31
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Backup. Restore. Protect

The Way of the Web

It may have been April Fools Day on Sunday, but it was actually Saturday March 31 that held all the ironic humour for me this year. That’s because it was ‘World BackUp Day’ (unfortunately the site appears to be down right now!), designed to promote safe and secure second copies of all of your data, and I was spending it reinstalling my operating system due to a malware infection.