Tue.Mar 20, 2012

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How Are You?

Waxing UnLyrical

When I first moved to the U.S. all those years ago, one of the things that struck me was how people would ask the question, “How are you?” Seeing as how I first lived and worked in the San Francisco Bay Area, I most often heard, “Hey, how are ya?” Thrown out in a breezy, casual way, almost like a frisbee tossed across Golden Gate Park.

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

The following is a guest post from Susan Waldes , Senior SEM Manager at PPC Associates. So you think your business is ready to get into paid advertising channels? Or are you into them already? In order to make sure you get the most out of every penny, here are the things you should think about (or should have thought about) first. Is your brand and site optimized?

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Smart Small Business Internet Marketing Through Pinterest

Small Business Mavericks

Pinterest is one of those social media sites that could be a real boon for small businesses. Big businesses are already finding clever ways to promote their business, perhaps the best is that of Peugeot’s. There are a number of tactics used on their page, and they all come together quite nicely. I said clever, and for some, it may be too clever.

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Would you give up your passwords for a job?

Janet Fouts

A recent AP Newswire story tells the tale of one Justin Bassett who was asked by a hiring manager for his user name on Facebook. When she opened the site and saw that his profile was private, she asked him for his password. Bassett refused and withdrew his application, stating that he didn’t want to work for a company that would ask for such personal information.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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PPC For Small Business – Are You Attracting The Wrong Traffic?

Small Business Mavericks

Small business owners often feel a little overwhelmed when it comes to advertising online. Banners are not big converters, social media can be time consuming, and paid search expensive. When a small business owner does run an advertising campaign, the most common complaint we hear is that their campaign was a complete flop. What makes matters worse is that many of these businesses do see a remarkable increase in traffic to their websites, they just don’t see the same sort of increase in s

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Are Those Robots or People Clicking on Your Site?

Twist Image

The robots have landed. It should come as no surprise to you that some of the traffic to your websites and mobile apps are not a real human being. There are spiders out there crawling websites to index them, there are malicious hackers poking and prodding away to find a moment of vulnerability and, of course, there are technologies in place to track people and their usage.

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Get More Comments: Write Unfinished Blog Posts

ProBlogger

This is a guest post by Jeff Goins of Goins, Writer. Most bloggers want to know their words are leaving an impact. They want to know people are listening. One of the best ways to measure this is to see who’s commenting. Not all blogs have a comments section, but many do. Comments provide an opportunity for the reader to participate in the content, to give feedback and share his or her own ideas.

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Are you ready for Social TV?

Jeff Esposito

This post contains video, please click here if you are having trouble viewing. A couple of months back, I was in a discussion over my head on social television with some folks. Many of them were pro social TV and I was of the mindset that it was an up-and-coming trend. So when Mike Proulx entered the conversation on the subject, I think I made the comment along the lines of it is way to early to have a book on the topic.

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Get More Comments: How Q&A Video Can Help

ProBlogger

This guest post is by Annika Martins of annikamartins.com. We hear it all the time. Create blog content that is relevant to your subscribers. Seems easy, right? Maybe, but most of us screw it up. Especially when we’re just starting out, knowing precisely what content will get the best reaction is actually incredibly difficult. As a result, many of us choose post topics in the worst way possible: we guess.

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If you don’t have time to create great presentations…

The Way of the Web

My tip is to keep an eye out for when Neil Perkin puts out a call to crowdsource one every few years… What Is The Difference Between A Fad And A Trend. View more PowerPoint from Neil Perkin. Bonus points if you can get credited for paraphrasing someone like Clay Shirky. I’d also recommend his weekly Fish Food email. It’s a great collection of interesting stories, and there always seems to be at least a couple that haven’t cropped into my view from other places.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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What To Tweet And Not To Tweet About [Study]

Mindjumpers

Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Results showed that only 36% of tweets are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all. But the question is why people don’t find value in the tweets?

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Social Networking Spam – 5 Rules for Marketers

Convince & Convert

Josh Mackey is General Manager at PeekAnalytics , a Social Audience Measurement Platform. (More importantly, a family man and sport loving Aussie who loves life). There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. While I agree inactive and spam accounts can raise unwanted questions for platforms, these claims should not discourage marketers away from the platforms themselves.

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Social Networking Spam – 5 Rules for Marketers

Convince & Convert

Josh Mackey is General Manager at PeekAnalytics , a Social Audience Measurement Platform. (More importantly, a family man and sport loving Aussie who loves life). There has been a lot of talk recently about social networking spam – inactive and bogus accounts on social platforms. While I agree inactive and spam accounts can raise unwanted questions for platforms, these claims should not discourage marketers away from the platforms themselves.