'For many content marketers, curation is something of a silver bullet. Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. The average B2B marketer is using 12 different  content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. MORE >>

'When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. So what link building tactics are most effective for publishers? Recommended Tactics. Link reclamation. MORE >>

'The video app Vine is moving into a golden age. The six seconds format perfectly suits today’s news stream and will probably be an advantage like we have seen it for Twitter’s 140 character format. It makes it shareable and accessible. Some huge brands are already using the new service, but what can you actually do with it? The biggest strength of Vine is its simplicity. With the phone in your hand, you can suddenly be a director. The app allows you to as many frames as you want within the six seconds of video shot. This will make your products come to life. MORE >>

'When we use the word “social” most businesses think in terms of Facebook, Twitter, LinkedIn or having a blog with the social network icons on their web site. This represents a clear lack of understanding of the fundamental shifts occurring before our eyes yet most cannot see. We cannot see what we don’t understand. To truly understand something we have to listen to the meaning not just the words. The easy way to do something you don’t completely understand is to copy someone else who seems to understand. New Meaning Comes From Understanding the Language. MORE >>

'Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. For those who still aren’t convinced of the value of business blogging (as well as those who need to convince others), the “why blog” posts below provide compelling evidence. Why Blog. Did you hear that? MORE >>