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Sexism is Alive and Well at This Year’s PRSA Conference

Spin Sucks

At the PRSA International conference, an APR-certified communicator tweeted about what a keynote speaker was wearing and proved sexism is alive and well. Gini Dietrich has the story and what that means for our industry and for women.and what we must do about it. The post Sexism is Alive and Well at This Year’s PRSA Conference appeared first on Spin Sucks. Related Stories Man Convicted of Fraud for Falsifying Contracts at Agency PR Industry Salary Survey Has Bad News for Women Can Technology Replace In-Person Meetings?

The Myth of the Best Place To Work


This post was originally published on Okay, I know some of you reading this probably won a “best place to work” award, and are quite proud of it. I get it. Your people filled out the survey and it scored really “well” and that’s something to be proud of. If it weren’t aligned, they wouldn’t be so happy, and you wouldn’t be a “best place to work.”. But here’s the problem.

All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? But the real question is, do you know where to find them and are they all necessary for your business? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics? Facebook Insights Metrics.

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Guest Post by Kristie Aylett. Analytics. Metrics. Dashboards. Online surveys. Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. Insights? Those are a bit harder to uncover. We We sift through reports like we’re mining for gold. We’re hoping for the Eureka! How can you move beyond the numbers? You have the opportunity to ask “Why?” and dig deeper.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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15 Years of Media Intelligence Innovation


Anniversaries remind us of who we are and where we’ve been. Ever since our founding… Read More.


Lawyers, Is Social Media Worth It? You Decide.

Myrland Marketing

I’ve heard these comments, or ones similar to them, many times in the past several years. “I’m not sure this is all worth it… this Social Media thing.” ” “I tried LinkedIn, but it didn’t produce anything for me.” ” “I can’t see how Twitter could possibly result in anything positive.” Networking. Interacting With People.

New Call-to-Action Button Options for Facebook Pages

Jon Loomer

Up until now, Facebook has allowed brands to use call-to-action buttons on their posts and pages, but the actions were limited. Facebook’s latest announcement puts power behind the buttons placed on pages. Integrate with Third Party Services. As a result, users were taken out of the Facebook environment and were likely to abandon. Microsoft Bookings. MyTime. Booker by Booker Software. Porch.

Six Tips to Effectively Listen and Win New Business

Spin Sucks

One of the hardest things for human beings to do is listen. Really listen to what the other person has to say. Gini Dietrich has six tips to effectively listen, which will win you new business and better relationships. The post Six Tips to Effectively Listen and Win New Business appeared first on Spin Sucks.

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Tips 69

A World Gone Social

Learn how companies must adapt to survive.

How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content


To keep your blog growing, you add more and more content doing your best to market everything you write. It’s a long and challenging process and it’s well worth going through. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content. It all starts with keywords.

Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017

Simply Measured

Social media marketing mistakes – no matter how minor – can cancel out whatever your business has been doing right.  Give your competition a run for their money, and maximize your ROI by avoiding these common social media mistakes in 2017. . Social Media Marketing Mistake #1: Insufficient or Inaccurate Audience Research. You know what they say about assumptions, right? What are they into? matcha.

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What Can We Learn From the Top 30 Brands on Facebook? (Report)

SocialTimes Facebook

It’s important to pay close attention to the tactics employed by industry leaders; they provide general insights for your strategy. Within social media marketing, the industry leaders to pay attention to are the big brands that are attracting massive fan bases. On average, these Facebook pages grew by 450,000 new fans and show no signs of slowing. For example, Disney posts an average of 4.32


Twitter Launches Rewarded Video on MoPub Marketplace

SocialTimes Twitter

Twitter’s MoPub  mobile ad exchange announced the general availability of its rewarded video solution. MoPub originally introduced support for rewarded video ads in September 2015 , and at launch, publishers could use MoPub to manage their rewarded video ads from Unity Ads, AdColony, Vungle and Chartboost. Readers: Do you watch rewarded video ads in games and apps?

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Five Powerful Ways to Get More Leads from Your Website Forms

Spin Sucks

You’ve designed your landing pages, mapped out your funnel, and even paid for targeted traffic. Yet, your conversion rate continues to flatline. Could your website forms be holding you back? There is good chance they do. Khalid Saleh explains why optimizing your website forms is crucial for increasing your conversion rates.

Why An ERP Performs Better In The Cloud

The Realtime Report

Why An ERP Performs Better In The Cloud. There are so many ERP (enterprise resource planning) options currently on the market that it’s easy for enterprises to find one perfectly suited to their unique requirements. Before diving into the details however, it’s important for any prospective user to choose between an on-site or cloud ERP deployment. Here’s why: Management Is Handled For You.

How to Increase Site Speed and Improve Your SEO Ranking


Contributed by ProBlogger SEO expert Jim Stewart of  StewArt Media. Whether you’re a hobby blogger or have turned your blog into a business, your main goal is always going to be increasing the number of visitors you have to your site. The way most of your visitors will find your blog is by searching on Google and finding it high in the search rankings. Create a Benchmark. Clear Your Database.

Is Virtual Reality Finally Ready To Be Social?

Ignite Social Media

Maybe…no, not really. Perhaps. I don’t know. Read on. I’ve been going back and forth on virtual reality’s “has arrived” moment for well over a couple of decades. This picture, incidentally, was taken back in 1989. That’s not me, btw. Today, I’m much more optimistic than I once was. We also use the Rift and Chromium VR a lot lately in content creation.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Twitter Launches Hashtag-Triggered Emoji for NBA Teams

SocialTimes Twitter

Coinciding with the start of the 2016 NBA season on Tuesday, Oct. 25, Twitter and the National Basketball Association  launched hashtag-triggered emoji for all 30 NBA teams. When a user includes one of these hashtags in a tweet, the team’s corresponding emoji will automatically appear next to the hashtag. Fans can use these hashtags throughout the entire NBA season. NBA fans… Use your team’s hashtag to unlock their emoji! — NBA (@NBA) October 24, 2016. Here’s the complete list of NBA team hashtags: Atlanta Hawks: #TruetoAtlanta.

Tips to Help a One-Person Marketing Team Succeed

Spin Sucks

How can a one-person marketing team succeed with all there is to do? Kara Vanskike shares a few tips to make any marketer's life easier. The post Tips to Help a One-Person Marketing Team Succeed appeared first on Spin Sucks. Related Stories Develop a More Engaging Content Strategy with Influencers Three Content Approaches that Dominate SEO Where Does an Ultra Cool Content Marketer Go for Work?

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Third Presidential Debate: 53.2 Million Interactions Across Facebook, Twitter

SocialTimes Facebook

Candidates Donald Trump  and Hillary Clinton  discussing treatment of women provided the most-tweeted-about moment during the third and final presidential debate  Wednesday night. Nielsen  reported that there were 53.2 million people. Trump refuses to say if he will accept the election results. According to Nielsen, activity on Facebook and Twitter peaked between 10:15 p.m. and 10:29 p.m. Economy.

How to Create a Consistent Brand Voice on Social Media

Sprout Social

Every time your company releases an advertisement, launches a website, speaks at a conference or posts on social media, you release your brand voice. But one of the most difficult questions to answer is whether or not these channels all stick to the same tone. The perfect setup is for everyone to recognize your logo without any content. However, that’s not the case for most businesses out there.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

The LinkedIn Mastermind Behind The Future Of Work

Twist Image

If anyone knows about the state of work and the economy, it would have to be Reid Hoffman. Hoffman is a known entity. He is the co-founder and executive chairman of LinkedIn. LinkedIn was recently acquired by Microsoft for over $26 billion. Along with being a part of what has become known as the PayPal Mafi a, he's also an investor in another tech and Silicon Valley startups (including Airbnb , Facebook , and many more). The billionaire is also passionate about how we work. and how we will work (he co-authored the bestselling books, The Startup Of You and The Alliance ). brand. business blog.

Twitter, MLB Launch Featured Stickers for the World Series

SocialTimes Twitter

To mark the start of the 2016 World Series between the Chicago Cubs and the Cleveland Indians, Twitter and Major League Baseball introduced new featured stickers in a World Series category. Introducing: #WorldSeries Twitter Stickers. Add ‘em to your photos all World Series long. — MLB (@MLB) October 25, 2016. Mobile users can add these stickers to their photos by adding photos to tweets within the Twitter app and tapping the smiling face to enter the stickers menu. From there, users can choose from eight new stickers in the World Series category.

How to Podcast: A Two-Part Series

Spin Sucks

During the PRSA International conference, Gini Dietrich co-hosted a panel discussion with Shonali Burke and Deirdre Breakenridge on how to podcast. Here she breaks down the discussion into a two-part series. The post How to Podcast: A Two-Part Series appeared first on Spin Sucks.

Add Products to Facebook Dynamic Ads via URL

SocialTimes Facebook

Brands using Facebook’s dynamic ads  can now add product images via URL, rather than solely via product catalogs  on the social network. Reader Chris Ruberg , digital marketing specialist at OneCommand , shared the screenshot below with SocialTimes. Advertisers: What have your experiences with dynamic ads been like?

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

PB161: 3 Things Most Bloggers Don’t Pay Enough Attention To


Three Things That Could Be Limiting the Potential of Your Blog. In today’s lesson, I will highlight 3 things that I see a lot of bloggers ignoring – or not paying enough attention to – that could be limiting the potential of their blog. It can be difficult to know where to turn your attention to when it comes to blogging. Today I want to share the 3 things I said. AWeber. MailChimp.

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How One Facebook Post Increased Referral Traffic by 6,166%

Sprout Social

Composing a social post that resonates with a client’s target audience and is amplified organically is one of the biggest thrills a social media marketer can experience. This August our team at Thin Pig Media experienced that thrill. We created a Facebook post for our client, Barn Pros, that received 5,404,650 organic impressions–roughly the population of Finland. Finding That Sweet Spot.

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What Makes People Bounce Off Websites?

The Realtime Report

What Makes People Bounce Off Websites? You checked your website’s analytics figures today and the results showed there were thousands of visitors to your website. It’s the same story every day: High traffic volume but very few people actually making purchases. Why could that be? Understanding Bounce Rate. Bounce rate is given as a percentage of visitors who leave your website. Ugly landing pages.

Relentlessly Pursue Your Professional Goals: A Case Study

Spin Sucks

Ready to achieve all of your professional goals? Laura Petrolino explains how to use the three "s" to set and achieve both long- and short-term goals (and shares a case study about how she used the same method to land her job at Arment Dietrich/Spin Sucks. The post Relentlessly Pursue Your Professional Goals: A Case Study appeared first on Spin Sucks.