Mon.Apr 23, 2012

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Lessons in Humanity from Shidoobee

Waxing UnLyrical

On Saturday, my husband and I drove up to Atlantic City, NJ, to see Ronnie Wood in concert. “Ronnie” is my husband’s favorite Stone, and when he heard that he was appearing at the Golden Nugget in AC, there was no holding back. (Btw, it’s early days yet, since the casino’s official opening is this week, but it’s really nice… even if you don’t gamble, which I don’t).

Travel 202
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Are You Leaving The Blog Scene For Facebook? Don’t!

Small Business Mavericks

I really feel like shouting the DON’T in that headline. Anyhow, I have it out of my system now. Current research is showing that corporate blogging is on the wane with businesses preferring the short sharp and punchy content they can throw at both Facebook and Twitter. They are fine, for the first ten minutes anyway, then they are lost in the thousand and one other posts that appearing.

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Trending Sources

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Public Relations Isn’t the Cherry on Top

Social Media Strategery

Photo courtesy of Flickr user SeRVe Photography. "Let's bring PR in so they'll get us some media coverage for the new launch!" "Let's make sure we have PR look this over to make us sound better." "Can you have PR develop a plan to make sure the public thinks we're awesome?" "Our customers keep complaining about our product – can we get PR in here to help drown that out with good stuff instead?

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So Blogging is Dead? Think Again!

Proactive Report

An article in USA Today says RIP Corporate Blogging. According to a study by UMASS fewer companies in the Fortune 100 and INC 500 are maintaining their blogs. I hope that these companies don’t have any women customers. The recent BlogHer survey of 2000 women in the US found that women regard blogs as their most trustworthy source of information and advice.

Banking 83
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Media Influencers – What would you do? @spotus

Laurel Papworth

I occasionally see a campaign that I think is important but I can see they aren’t going around it the right way. Like this Spot.US cyclist story. Spot.Us is a site where journalists can post up that they want to write a story, what the story is about, and then the community funds it. It’s like Kickstarter but for journalists. The problem is, you can’t just put your social object up on a social media site and hope people will find it.

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So Blogging is Dead? Think Again!

Proactive Report

An article in USA Today says RIP Corporate Blogging. According to a study by UMASS fewer companies in the Fortune 100 and INC 500 are maintaining their blogs. I hope that these companies don’t have any women customers. The recent BlogHer survey of 2000 women in the US found that women regard blogs as their most trustworthy source of information and advice.

Banking 72

More Trending

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Kath Pay: how email and social media compliment each other

Social Email Marketing

The consumer is channel-agnostic; yet one. So it’s obvious an integrated digital marketing approach often works and that also goes for an integrated approach using email marketing and social. In this guest post, Kath Pay provides data and a case study of how social media and email compliment each.

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On stage for Jigoshop…

The Way of the Web

I recently popped along to the WordPress London Meetup on behalf of my client, Jigoshop, who provide a free, open-source WordPress eCommerce platform. As part of a double act with Lead Developer Robert Rhoades, I attempted to explain a little about how Jigoshop operates as a business based on a free download, open source code, and working with the WordPress community, whilst Rob explained some of the tips for working with the software as a designer or developer.

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Kath Pay: how email and social media compliment each other

Social Email Marketing

The consumer is channel-agnostic; yet one. So it’s obvious an integrated digital marketing approach often works and that also goes for an integrated approach using email marketing and social. In this guest post, Kath Pay provides data and a case study of how social media and email compliment each.

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Top Twitter Blog Marketing Tips

ProBlogger

This guest post is by Lior Levin. Twitter is one of the top three or four social media marketing tools today, with roughly 12% of online adults using Twitter according to this Pew Internet report. It’s easy to quickly share promotions and ideas on Twitter, and if they catch on, they can spread quickly, even crossing over to platforms such as Facebook or Pinterest in the process.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The “Cardboard arcade kid”, vs “Push button to add drama” – value in viral video?

The Way of the Web

Two weeks ago I posted a quick blog post about a video featuring 9-year-old Caine Monroy , who built a cardboard arcade over a summer vacation, and waited for his first customer to turn up. Well, after two weeks, the result of his first customer happening to make a video about him, and then organising a flashmob via Reddit and Facebook is in. 2.9 million views on Vimeo , with 10,400 likes. 2.5 million views on Youtube with 31,000 likes. 105,000 Facebook Likes. 6,400 Followers on Twitter.

Video 35
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Great Barrier Reef Competition Winners Have Been Notified #QldBlog

ProBlogger

I’m really excited to announce that the ten winners of the Great Barrier Reef Competition that we’ve been running here on ProBlogger the last couple of weeks have been chosen. Over 800 entries were received. It was no easy task to shortlist them and choose the final winners because there were some amazing bloggers. As I looked through the entries I just kept saying to myself, “I’d love to have them on the trip!

Tourism 39
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Cartoon of the day

Jeff Esposito

27
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Intent Is Everything

Twist Image

What are you trying to accomplish? There is a story told in the amazing business book, Freakonomics , about a study that was being done to figure out what makes a good parent. The genesis of this came out of the massive business that is parenting books. If you are a parent, it's always surprising when you realize that for centuries, so many people have been parents and yet, there is no real manual for how to be a good parent.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Cartoon of the day

Jeff Esposito

24
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Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare

Diva Marketing Blog

Pinterest, the darling of food and fashion pinners, is on a hyper growth slope with brands that at first glance have nothing to do with "life style" e.g. business-to-business, technlogy, software, finance, miliatry, staffing companies and more. Hop over to my Pinterest brand board. Brands Beyond The Expected to see 101 (and counting!) examples. As we've seen with Kotex ( Diva Marketing interview with the brand manager and agency) brands are exploring ways to engage with customers that go beyon

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Social Media + Earth Day: 5 Must-Reads

Firebelly

Yesterday was Earth Day, but the information and recommendations shared in some of these 5 must-reads can help you be “greener” every day of the year. How To Mobilize Social Media To Do Nice Things For Earth. By Drew Bowling Recyclebank had the great idea that people could use this medium as way to educate and share information about some fairly simple habits that would make big impacts on our dear old planet Earth.

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What’s So Funny About Social Media and Online Marketing? April 2012

Webbiquity SMM

Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living. Why not laugh with `em? Find sh*t marketing people say, cross-dressing Linux developers, the stages of Twitter addiction, still more priceless demotivational posters, an online tool for generating business jargon phrases, R

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.