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5 reasons nonprofits have an advantage when it comes to social media

SocialFish

This post originally appeared on Mizz Information. ———-. If you read [Mizz Information], you already know I have a tendency to skew kind of negative on things. Ok, so yes, maybe I’m stating that a bit more mildly than is precisely accurate but whatever…my point is that, people often accuse me of being too negative. personally just call it being a realist, but that’s me.

Welcome To The Video Generation

The Realtime Report

Welcome To The Video Generation By Jason Katz. It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Peer to peer influence and video content is impacting retail like never before. Content and social networks are the new currency. Influencer marketing is on the precipice of exploding growth. This is greatly impacting their personal shopper journeys. Methodology.

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On Social Intelligence, Leadership, and the need to start young #EQ #EI

Janet Fouts

Is social intelligence important to the way we communicate and lead? You bet it is. Here are examples from school children and adults of social intelligence in action. mindful social social business mindfulsocial social intelligence

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that  social media plays almost as big a role in purchasing decisions as does television. These tools can help you find out. 1) Socialbakers. Google Review Count:  345.

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Social Media Automation 101

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How to Create Ridiculously Compelling Content in 5 Easy Steps

Meltwater

Have you ever wondered what makes for a great blog? What’s the secret? What makes… Read More.

50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017

Buffer Social

Video is taking over social media. In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. Or that 73 percent of B2B marketers say that video positively impacts marketing ROI?

How to Find Your Dream Job

Spin Sucks

How do you find your dream job? Is there a strategy you should use? What exactly is a dream job? This and more are tackled by Erika Heald here. The post How to Find Your Dream Job appeared first on Spin Sucks. Related Stories I Work for Spin Sucks and I Am Not a PR Expert The Six Criteria Necessary for Professional Growth Create Your Own Online Courses with Teach and Grow Rich.

Hot Nonprofit Marketing Jobs This Week – February 16

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the  SocialFish job board !  We focus on jobs in  social media ,   marketing ,   communications ,   PR ,   advocacy , and  digital. Manager of Marketing , Industrial Designers Society of America – Do you know what industrial design is? Odds are you don’t, and neither do most, yet industrial design impacts our lives daily.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use Hashtags to Find Your Target Audience on Instagram

Jenn's Trend

If you’ve used Instagram for more than 5 minutes, you know how prevalent hashtags are on the platform. They’re abundant! And as a non-hashtag lover, I was one of those who hated the all-consuming use of these hashtags on Instagram. That is, until I realized their full potential and discovered ways to use hashtags strategically […].

The Data Is Watching You

Twist Image

Just how much data and analytics does a brand need? We can track everything online. How is that working out for you? believe in the power of micro-transactions (a phrase that I either created after spending time with Google 's Avinash Kaushik or a concept that I completely stole from him. with proper attribution). The theory is quite simple: most brands care about the main transaction (did someone buy from them), but they spend little-to-no time analyzing and nurturing the micro-transactions (someone watched a YouTube video, signed up to a newsletter, liked your brand on Facebook , etc.).

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[VIDEO] Minute Masterclass: How to ramp up meaningful engagement from social media marketing

Audiense

Welcome to the first Audiense ‘Minute Masterclass’: a series of videos, each of which is quicker to digest than a Happy Meal. In this debut season of Minute Masterclasses, we’ll be tackling some of the big questions of modern marketing in about a minute. Well, some of them may be closer to 90 seconds, but that wasn’t a catchy title. Tuck into our recent blog on the subject.

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Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers

Spin Sucks

Marketers want influencers to enjoy the best possible experience in hopes of generating positive coverage. But these efforts can quickly spin out of control. Michael Innocentin talks about how carefully choosing social media influencers can help generate interest for your brand. The post Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers appeared first on Spin Sucks.

A World Gone Social

Learn how companies must adapt to survive.

What do you think about your community platform?

SocialFish

We won’t buy a $6 latte at a café without checking out reviews first. But where do community managers go when they’re getting ready to spend $10,000 or more per year for on-domain community software? Why isn’t there a Yelp specifically for community software? Let’s flex our community manager muscles to solve this problem. How? I’m glad you asked! is a review site tailor-made for community software.

9 Tips on How to Get More Subscribers: A YouTube Guide

Sprout Social

Just like any other social network, YouTube has its own space for businesses to create communities. With Instagram, Facebook and Twitter, it’s all about gaining real and authentic followers. But on YouTube, it’s essential to learn how to get more subscribers. In case you’re curious, YouTube subscribers are exactly like your other social media followers. Regularly Post New Content. minutes.

A Complete Beginner’s Guide to Video Marketing in 2017 – Sunny Lenarduzzi [SSM029]

Buffer Social

Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. But despite its growing relevance, one of the questions we get most here at Buffer is: How do I get started with video marketing ? . Google Play. Stitcher. Canva.

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How to Fill the Gaps in Your 2017 Social Marketing Plan

Simply Measured

At the end of 2016, you spent time summarizing your 2016 performance. Hours were spent identifying what went well and what missed the mark. You did this so that your social marketing plan for 2017 would be more effective, push the envelope, be easier to execute. How to Create a Monthly Social Media Report Download. Now you’re executing. But you know what they say about best-laid plans.

Social Media Marketing GPS

Why Tough Love is Necessary for Successful Client Service

Spin Sucks

Successful client service often requires telling clients things they don't want to hear. Laura Petrolino breaks down the four elements necessary to do so successfully. The post Why Tough Love is Necessary for Successful Client Service appeared first on Spin Sucks. Client Service Communication are you a good communicator?

How This Ecommerce Company Manages Social and Saves Tons of Cash

agora pulse

Fracture is an international e-commerce company that turns customer’s images into frameless glass prints. Since 2009, they’ve has fulfilled over 200,000 orders from all fifty U.S. states and dozens of countries across the globe. They use social media to stay active and engaged with with customers and attract future customers through organic and paid social actions. Keeping Up With Social Media.

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Why you should Block people and your Community responsibility

Laurel Papworth

Blocking People on Facebook: It’s not censorship -they are free to continue talking bollocks – I am exercising my freewill to say enough is enough.  I belong to some pretty atrocious Facebook groups. Anti Muslim, anti gay, anti-anything not white, male and with a gun. Cos I’m nosey. About humanity. Plus it meant I knew Trump would be voted in LOL. Why are you friends with them?

Multimedia direct messages at scale, for a world of richer experiences

Audiense

Twitter research shows that tweets with videos enjoy more engagement than GIFs and photos, and that video adverts are almost twice as memorable on Twitter than other platforms.* With video clearly such an effective engagement mechanism, we’re pleased to announce that, from today, our enterprise clients can also execute multimedia direct message campaigns, at scale, on the Audiense Connection Platform. No surprise, then, that the capability of the platform to execute personalized direct message campaigns is one of its popular and most frequently used features. product launches. competitions.

How to Be Social: A Social Media Manifesto

Social Media Reporting Tips (From Your Boss)

Simply Measured

I spend a lot of time analyzing stuff. analyze personas, lines of business, channel performance, conversion rates, and interest in specific products and solutions. segment content by topic, type, and delivery method to see what’s performing the best. roll analysis up into reports that I share with my direct reports, my peers, and my boss. I’m a marketer. This comes with the territory. What’s next?”

How to Make Your Email Marketing More Personal Without Being Creepy

Spin Sucks

People want to feel brands understand them and are on the same wavelength. This is especially true for millennials. But there's a subtle line between giving your email subscribers exactly what they want and totally creeping them out. Justin Schorah says permission-based personalization is the way to go. He has more.

From Generalist to Specialist: Building a PR Career

Meltwater

Chances are good that you gravitated toward a career in PR because you were good… Read More.

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How to Repurpose Your Best Social Media Content

agora pulse

Have you ever posted one of those amazing Facebook updates that had that indescribable quality that results in a surge of likes, comments, clicks, and shares, and then immediately wondered how to replicate that success with other content? Sometimes, instead of grasping at straws, your best bet is to repurpose your best performing social media content. Alter it for Cross-Platform Sharing.

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8 Stupid Simple Social Media Tricks to Boost SEO

All Editors are Not the Same, so Which do You Need?

ProBlogger

A question that frequently comes up in writing and blogging groups I’m part of is: ‘anyone know a good editor?’. How so? The most common reason is that many people think the job of an editor is to take their words and re-write them to sound heaps better. That’s not editing, however. That’s ghost writing. Something that usually attracts a far higher price tag than editing (and for good reason.

Social Analytics: A Valuable Tool Evolving to Meet Expectations

The Realtime Report

Social Analytics: A Valuable Tool Evolving To Meet Expectations. By Levi Olmstead. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. The scalability potential of social analytic software was rated the highest of any feature, at 87 percent.

Attribution Modeling: The Hot Knife Through Big Data

Spin Sucks

What is attribution modeling and how can marketers apply it to tie in marketing results to business goals? Brendon Shank has that and more. The post Attribution Modeling: The Hot Knife Through Big Data appeared first on Spin Sucks.

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4 Ways to Drive Your Digital Strategy with Facebook Video Ads

Convince & Convert

You know social media provides essential channels for maximizing digital marketing efforts. But what types of content are most effective on which platforms? From my view as a player in the video production and distribution game, I can tell you: Facebook video ads are your best bet. The amount of traffic generated by these ads continues to grow at an astounding rate. Click To Tweet.

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Maximizing LinkedIn for Business