Thu.Apr 14, 2011

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Why And How To Scale Social Business Programs

Dave Fleet

As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits. As more and more companies engage in marketing programs through social media, customers are using those two-way channels to demand support from companies.

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Impressive Digital Campaign: Magnum Pleasure Hunt

Mindjumpers

Tweet The new Magnum Pleasure Hunt is one of the most impressive digital campaigns that I’ve seen for a long time. More and more brands choose to create videos that take over sites already know, like for instance the Desperados Youtube takeover that we wrote about yesterday. The Magnum Pleasure Hunt is a new game to market the new Magnum ice-cream and the game is a full Flash experience created by Swedish Lowe Brindfors.

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5 Soul Songs and 5 Social Media Best Practices

Firebelly

1. Listening is always important. Knowing what people are saying is critical – customer, prospects, competitors, influencers, the press, and ever your family. Song: I Heard It Through The Grapevine by Marvin Gaye. 2. Relevant content causes conversation. Isn’t it our job to get people talking? Song: Something To Talk About by Bonnie Raitt. 3.

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The Corporate Social Media Summit 2011

Mindjumpers

Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. The company was established in December 2009 by Nick Johnson , and until now Useful Social Media has put together two conferences about social media in marketing and communications relation. The first one was in June 2010 in New York City and the second one was in London in November 2010.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Bad PR Measurement Gets a Smackdown

Waxing UnLyrical

Guest post by Sean Williams. [Ed: I've been out in beautiful Eugene, Ore., for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. Somehow, it didn't seem right to cancel Tuesday's #measurePR Twitter chat. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat.

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Craigslist Isn’t Facebook - And That’s Good

Socialized

Considered within the narrow definition of high growth social networking sites like Facebook and Twitter, it's easy to see why some wonder why Craigslist hasn't joined the social revolution, and why the site hasn't undergone significant changes to its features and user interface to remain "competitive." But to look at.

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Enter The Age Of Facebook Phone Calls | Small Business Mavericks

Small Business Mavericks

About Us What’s a Maverick? Community Involvement Affiliations Join Our Team Media Kit 1 on 1 Strategic Planning Website Health Check-up Website Design, Development & Promotion Social Media Services Social Media Step-by-Step Webinar Customized Social Media Road Map Social Media Implementation Online Marketing Services SEO / Web Promotion Online Reputation Management PPC / Google Adwords Blog Customization & Set-up Service Article Marketing Press Releases & Publicity eZine Customization & Set-up

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Your Marketing Drivel That Is Supposed To Be Content

Twist Image

What makes content dance? Whether it's a Twitter feed, a Facebook page or a corporate Blog, I'm often asked for my thoughts and perspective on not just the design and usability, but the quality of the content. And - much like this season's judges on American Idol - I find myself towing the line to find only the good in what is being done. As you'll note, I have thin skin.

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WE MUST NEVER LOSE SIGHT OF ONE THING. IT ALL BEGAN WITH A MOUSE. #LMA11

Myrland Marketing

I just returned from a wonderful LMA, or Legal Marketing Association, annual conference, followed by vacation with my husband at Disney World. I had a fantastic time at both, meeting and seeing new and old friends, learning, laughing, connecting, meeting, celebrating and having fun playing in one of the world’s largest playgrounds. This was LMA’s 25th annual conference, [.].

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Control. That Old Thing

Twist Image

Can brands be in control of their message? About a week after everyone got their hands on the seminal new media book, The Cluetrain Manifesto by Rick Levine , Christopher Locke , Doc Searls and David Weinberger in 1999 (yes, that's almost twelve years ago), a new meme starting bursting out of the Intertubes and into the boardrooms of companies (small, medium and large) across the globe.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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When a Con Artist Comes Calling: Online Community

Laurel Papworth

Recently, in an online community I am involved in, the members decided to get together in real life (IRL). Nothing unusual in that, around 20.1% of social network members that meet online will meet offline each year. Think tweetups (twitter meetups) and you’ve got the idea. So the group booked a venue interstate, a dinner, hotels etc and submitted a deposit to the moderator (community volunteer admin) who agreed to organise it all.

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Good Deal of Positive News for Daily Deal Email Programs

Social Email Marketing

Daily deal websites and email campaigns have certainly gotten a lot of attention this past year. With Groupon leading the charge, now other big players such as Google and Facebook are drooling over getting a bite of the pie. The real question is, have consumers eaten their fill and could more chefs.

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Authenticity vs. Anonymity: Would We Exist if the Constitutional Convention Met Publicly?

Stay N' Alive

In a recent conversation surrounding my involvement with Utah's FOIA equivalent legislation (called GRAMA) I brought up the point that this nation was built upon people willing to stand up for who they were and risk, quite literally, their lives for that decision. The point was brought up however, that the very premise of what founded the United States constitution was done so in a secret meeting, the Constitutional Convention.

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A Conversation About Social Media Influence #SMSHI

Bare Feet Studios

In the spirit of transparency and speed, I am posting the notes I made as moderator of the Social Media Influence Panel at the Social Media Seminar being hosted by Technology News Bytes with their nonprofit partner, Social Media Club Hawaii Chapter. Stay tuned; I will be updating this post! Please add your opinions/question in the comments or on Twitter; we are using the hashtag #SMSHI.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Good Deal of Positive News for Daily Deal Email Programs

Social Email Marketing

Daily deal websites and email campaigns have certainly gotten a lot of attention this past year. With Groupon leading the charge, now other big players such as Google and Facebook are drooling over getting a bite of the pie. The real question is, have consumers eaten their fill and could more chefs.

News 49
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How A Few Tweets Led to a 370% Increase In My Traffic

ProBlogger

This guest post is by Tom Meitner of The Practical Nerd. ?The other night, I found out author/marketer Chris Brogan was in town. I am a big fan of his and his book Trust Agents , so I wanted to go meet him. I’m not going to go through all of the details of the tweet exchange—you can read about how I wound up not meeting him after all on my blog. Photo by Aidan Jones, licensed under Creative Commons.

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Bloggers suing the Huffington Post – the outcome for UGC?

The Way of the Web

You may have seen a few reports about the class-action suit brought against the Huffington Post after it was acquired by AOL for $315 million. It was filed by Jonathan Tasini, who calculated the content created by volunteers should be valued at a third of the sale value, $105 million. There’s been a fair bit of commentary on the case, which seems to hinge on a moral obligation rather than a legal one for the Huffington Post ( here , here , and here ), as it concentrates on ‘ Unjust

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Cartoon of the day

Jeff Esposito

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Five models of content curation

SocialFish

I’d love you to tak a look at this post by Rohit Bhargava: Five Models of Content Curation. I think he is spot on with his five models, which I’ll list below. This is a pretty good deconstruction of how we actively curate content for you here on SocialFishing, and it’s a useful way to think about particular kinds of posts you could be posting on your association or nonprofit blog relative to your industry topics.

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Fetching Friday – Resources Mashup & a New Version of Friday

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. Comment on a blog post before tweeting a link – how taking an extra moment before you tweet can show your followers your support for that article.

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