Mindjumpers

NOVEMBER 5, 2012

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. The recent cry-out following the changes in Facebook’s Edgerank algorithm has helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by provi

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Mindjumpers

OCTOBER 22, 2012

During the past month, there has been a lot of discussions regarding the change in Facebook EdgeRank algorithm related to brand pages. Since September 20 th , numerous of page owners have written blog posts, articles and comments to express their concern regarding a quite serious decrease in their posts’ reach by up to 50%. In response to an e-mail from EdgeRank Cracker , a Facebook Ad Rep wrote: “We’re continually optimizing News Feed to ensure the most relevant experience for our users.

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Mindjumpers

JUNE 13, 2012

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

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Mindjumpers

JULY 11, 2012

Tweet Written by Christina Bruun who works as Social Designer at Mindjumpers. Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. The latest update was in the beginning of June, where they among other things made wall photos larger in the News Feed. This of course means that you will have to higher the quality of your posts to avoid that users hide or unlike your page.

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Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. Either by developing their own app, such as Converse’s The Sampler or by sponsoring already existing apps, such as Procter & Gamble sponsoring SitOrSquat. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. An app with no trace of Carlsberg in the design, no green colours and no Carlsberg logo.

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Mindjumpers

MARCH 9, 2012

Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. All the brands planning to introduce Timeline need to adhere to these guidelines. Although these guidelines do not explain much about the change in content policy, they clearly throw a lot of light on the new structural changes, especially the cover photo.

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Mindjumpers

MARCH 19, 2012

Tweet It’s a known fact that visual stimuli has a strong effect on humans, also compared to other kinds of stimuli such as reading or listening. Now, more than ever before, technology has made it easier to take part in visual storytelling with online communities. Much indicate that 2012 is the year where visual communication in social media will get its boom for real – Facebook’s Timeline is focused heavily on photos and visual storytelling, Instagram keeps making it easier to take, design and s

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Mindjumpers

JANUARY 10, 2012

Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. But before starting this, it is always good to look back at how 2011 has been for our different sites and then go on to predict how it would be in future. I feel, these statistics can help you figure out which network has the right demographics for your brand, age and income group.

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Mindjumpers

MAY 16, 2012

Tweet. Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. In this blog post I will share some practical thoughts from the skilled brand strategist Oliver Blanchard on how to align higher business objectives with social media goals and relevant KPIs.

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Mindjumpers

MARCH 13, 2012

Tweet Last week on our blog we wrote about how a lot of brands are looking at Pinterest as the next potential platform to set up their presence on. Recently, we discovered that Lowe’s Home Improvement has started using it in a very unique way. In the following post, I will write about how Lowe Home Improvement integrated their Pinterest account with their Facebook page to increase fan engagement.

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Mindjumpers

JUNE 20, 2012

Tweet Visual communication is a much-discussed topic here on the blog. A couple of weeks ago I talked about how brands can use the photo sharing app Instagram to create visual engagement. Today I’ll take a look at how brands are using video sharing apps to strengthen their brand identity. Video sharing apps. Photo sharing apps have been popular for quite some time now – both for individuals and brands.

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Mindjumpers

SEPTEMBER 26, 2012

Until 2008, MySpace was with its 76 million monthly unique users the most popular social network in the world and a pioneer of its kind. You all know the story of the breakthrough of Facebook, there’s no need to go into detail about the history of the ever growing and almost 1 billion strong social network. In short, as Facebook started to dominate the social media sphere, Myspace was quickly forgotten.

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Mindjumpers

NOVEMBER 23, 2012

We are soon entering a new year, and it is therefore time to make an overview of how the digital landscape has evolved during the past year. I find that the end of a year is always an exciting time, as you see so many predictions for the coming year as well as conclusions of the year that is about to end. As of 2012, social is already too big to ignore.

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Mindjumpers

MAY 2, 2012

Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. The black and white squares quickly became ubiquitous. However, today people don’t seem to notice the codes anymore, and the QR interest and excitement seem to be fading away.

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Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business.

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Mindjumpers

JUNE 22, 2012

Tweet The Cannes Lions festival is at its highest these days with the last award winners being announced tomorrow, Saturday, June 23 rd. Browsing through the shortlist of amazing cases in the category “Best Consumer Engagement”, I found a Bronze Lion awarded campaign by TBWA London – Skittles Blue. An interesting case because of its concept of content sharing and user involvement.

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Mindjumpers

JULY 25, 2012

Tweet We often post about the importance of finding the right conversational touch points in order to engage your target group in conversations based on your values and beliefs. Also, the importance of monitoring and listening is a much-discussed topic here on the blog. We put emphasise of these issues because of the importance of getting to know who your users are and to reveal what trends and demands that are being talked about.

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Mindjumpers

NOVEMBER 2, 2012

How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise. We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms. But to be truly successful, you initially have to think beyond the business aspect.

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Mindjumpers

MAY 31, 2012

Tweet. We don’t have to talk about how big Facebook is anymore. They bought Instagram for $1 billion. 800 million active users are registered. Almost every company has a brand page. What seems to be forgotten time-to-time though is why it has become the platform it is. It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity.

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Mindjumpers

APRIL 26, 2012

Tweet. Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. But where should you start in the masses of available data about your posts? In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights.

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Mindjumpers

JANUARY 20, 2012

Tweet Social sharing is the backbone of social media. Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. Some even say if it doesn’t share, it isn’t there! On our blog, we have already written about an infographic that talks about content sharing trends for the last 5 years and a study on content sharing pattern, but this infographic relates content sharing to brands as well gives some insights on who doesn’t sha

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Mindjumpers

MAY 15, 2012

Tweet. Every day we create 2.5 quintillion bytes of data. Yes, that sounds like quite a lot – and it is! To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications.

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Mindjumpers

JULY 19, 2012

Tweet Facebook has announced that the timeline design will now also be implemented for pages on mobile devices, which can improve user engagement. The timeline design will make the Facebook experience more consistent and could also help improve conversations for mobile Sponsored Stories. A study made by AdParlor shows that the conversation rate of users who click a mobile Sponsered Story and then ‘like’ a page was lower than the average for desktop ads – 55 percent versus 72 percent.

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Mindjumpers

SEPTEMBER 13, 2012

The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. The campaign revolves around the fictitious, mysterious and fashionable ”Hotel Noir” and is a complement to the tv commercial and the more elaborate online version of the video.

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Mindjumpers

OCTOBER 10, 2012

This week, Facebook officially introduced the ‘Want’ button and started testing it with a list of seven selected brands, including Victoria’s Secret, Neiman Marcus, Pottery Barn etc. The new system, which also includes a third button, a ‘Collect’ button, has the potential to transform the way brands use Facebook to influence purchase decisions, promote their products and engage with their current loyal fans and potential buyers.

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Mindjumpers

MARCH 14, 2012

Tweet Facebook timeline has got off to a great start with a lot of brands already onboard with the new format. A recent article in Simplyzesty.com quotes that as many as 8 million brands have converted to the new timeline by now. All those who are still on the old format, will automatically get the new Timeline on March 30 th , 2012. On our blog, we wrote about different features of the Timeline for brands on the day of the announcement followed by the changes in the new Facebook guidelines for

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Mindjumpers

JUNE 15, 2012

Tweet We have written it before, but it never becomes old news: the EdgeRank on Facebook’s content ranking is part of the key to understanding how to create successful engagement between your brand and your fans and their friends. Naturally, the actual algorithm is top secret – it would be too easy otherwise. However, the algorithm EdgeRank seems to be a very good starting point for understanding the secret deciding what gets the highest ranking in your fans’ and their friends’ news feed.

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Mindjumpers

MARCH 23, 2012

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites.

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Mindjumpers

JUNE 27, 2012

Tweet Last month, I asked the question: “ Should brands give up on QR codes ” ? I argued that the ubiquitous black and white squares often failed to create true engagement with their users and that this is the reason why the excitement about them seemed to subside. However, I did also state that QR codes could be used when they generate actual value for users through new interactional initiatives that give users better rewards and user experiences.

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Mindjumpers

NOVEMBER 26, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

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Mindjumpers

OCTOBER 5, 2012

The following post is part of the Mindjumpers Network series. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. This post is written by Fredrik Olimb, Local Community Manager from Norway and part of Mindjumpers Network.

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Mindjumpers

OCTOBER 12, 2012

What in my opinion is one of the best campaigns of the year just ended: The Oreo “ Daily Twist ” campaign. To celebrate the centennial of the world’s most iconic biscuit, Oreo teamed up with agency 360i to create a social and digital campaign with 100 days of creative and whimsical visualisations of “America’s favourite cookie” from June 25th until October 2nd.

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Mindjumpers

APRIL 13, 2012

Tweet The thought may have crossed your mind before – having a pair of glasses that connects your real life with your digital life. Simply by using your voice to check-in at a place or to get directions on a map to take you to the place you want to go to. A couple of days ago, Google launched a two and a half minute long video that shows how this dream of technology could look like.

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Mindjumpers

JULY 16, 2012

Tweet This is the first part of a series of two blog posts addressing the subject crisis management on social media. Crisis management should always be proactive and not just reactive. Every company must engage in proactive crisis management by monitoring issues related to its business and to society in general, by assessing risks and developing a crisis communication plan.

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Mindjumpers

AUGUST 27, 2012

In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor your other social media presences. Simply Measured just made that task easier with the launch of a new Instagram reporting tool. This tool will help your brand to better understand how to get the most out of the photo sharing gold mine by optimising your Instagram activity – and consequently to bette

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Mindjumpers

DECEMBER 11, 2012

Guest post written by Jens H. Nielsen, IT Entrepreneur. After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. Currently, he is working on education software for international schools in Asia. . As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China.

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Mindjumpers

APRIL 30, 2012

Tweet Presently the third largest social network, Pinterest has become a channel that brands are eager to conquer. Earlier this year, we looked at how some brands successfully reach out to the Pinterest users through slim-to-none promotional content on brand pin boards. In contrast, the car manufacturer Honda has rolled out a straightforward promotional initiative on Pinterest this month.

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