Sat.Dec 15, 2012 - Fri.Dec 21, 2012

Mindjumpers

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Content Marketing on Chinese Micro Blogs

Mindjumpers

Guest post written by Weijia Zhong, who has lectured in Communication at Sichuan Normal University in China. Her research focuses on new media advertising. Meanwhile teaching, she has held a position as marketing planner at Chendu Media Group. She has always been interested in social media marketing, in particularly in its development in China. Many Chinese netizens complain a lot about the Great Firewall by which they feel isolated from the rest of the world.

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Social Commerce IQ 2012 [Report]

Mindjumpers

The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. In an introductory statement, 8th Bridge CEO Wade Garten says: “Social commerce has pivoted its focus from e-commerce transactions on social networks to a new kind of social network in which use

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