Mindjumpers

DECEMBER 7, 2012

I recently came across an article on Digiday discussing how 5 dumb brand posts on Facebook received huge community engagement despite the fact that the updates were… well, dumb. In an admittedly nerdy and slightly unflattering moment, I clicked the link expecting to indulge in examples of brands completely misunderstanding the rules of engagement on Facebook.

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Mindjumpers

DECEMBER 5, 2012

Throughout 2012, an average of + 190 million tweets have been sent out daily and the number of users have grown from 106 millions end of 2010 to +500 millions during 2012. Just imagine that! And like Facebook users, 50% of the Twitter users access the network via mobile. This means that your Twitter followers will tweet and RT anywhere, anytime – and they’ll expect you to be ready.

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Mindjumpers

DECEMBER 6, 2012

Traditionally, we think of SEO as something very technically rooted. But this has changed immensely during the last couple of years. Today, SEO is changing more and more towards a creative and marketing mindset, where content creators think about their audience first by prioritizing engaging content before optimisation for search engines. This trend will definitely continue in the following years.

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