Mindjumpers

NOVEMBER 26, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.

Marketing 256

Marketing How To Communities Guidelines 256

Mindjumpers

NOVEMBER 30, 2012

Amplifying your copy with high quality visuals creates great, engaging content. This is a truth most marketers have already realised. But how should you balance copy vs. visual and how should you define and create this high quality visual ? Regardless of the platform or social network, short, concise copy paired with strong, authentic visuals that carry the tone of voice in the copy (and the brand identity, obviously), will most likely attract the attention and interaction you’re looking for.

Content 253

Content Marketing Authentication Social Networking 253

Mindjumpers

NOVEMBER 27, 2012

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place.

SEO 266

SEO Strategy Content Marketing 266