Sat.Oct 16, 2010 - Fri.Oct 22, 2010

Mindjumpers

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The New Facebook Groups Explained

Mindjumpers

Tweet When it comes to Facebook’s different functions and products, the confusion is many times never ending for the general users. New changes are constantly being made, so I’m going to try and sort out the confusion a bit by explaining how to use the new groups. First of all, the new groups differ a lot from the groups that we have known so far.

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Succesful Facebook Campaign by Corona Light

Mindjumpers

Tweet The light beer version of Corona has its own Facebook page and aims to become the most liked light beer on Facebook. To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. In order to create engagement and get new likers, the Facebook page is offering its user to get their photo displayed at a digital billboard in Times Square, New York.

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Conversation Prism – A Three Sentence Blog [infographic]

Mindjumpers

Tweet Brian Solis , whom I think has a good sense of humour, apart from a brilliant marketing strategy, has made a Conversation Prism that gives an overview of all networks on the social media landscape, and how people use them in the social media universe; ie what networks are people using within for example location (he missed out on Glympse ), music, streams, pictures, blog platforms etc etc.

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Engagement Marketing: Owned, Earned, and Paid Media

Mindjumpers

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation. Owned, earned and paid media are three terms you might come across a lot these days. In fact, if you read marketing blogs, you will come across them all the time.

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Use Social Media To Adapt To Your Tribe’s Needs

Mindjumpers

Tweet There are more than 500 million active users only on Facebook, which means there is no question that social media is a gateway to reach out to potential customers. Those targets groups you want to reach are out there. So the question is rather how you should use social media to find them, listen to them, get them interested and to turn that interest into action.