Mindjumpers
SEPTEMBER 26, 2012
Until 2008, MySpace was with its 76 million monthly unique users the most popular social network in the world and a pioneer of its kind. You all know the story of the breakthrough of Facebook, there’s no need to go into detail about the history of the ever growing and almost 1 billion strong social network. In short, as Facebook started to dominate the social media sphere, Myspace was quickly forgotten.
Mindjumpers
SEPTEMBER 13, 2012
The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir. The campaign revolves around the fictitious, mysterious and fashionable ”Hotel Noir” and is a complement to the tv commercial and the more elaborate online version of the video.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Mindjumpers
SEPTEMBER 5, 2012
In a previous post called Implement a Social Media Policy: Make Your Employees Brand Ambassadors , Marina introduced what a Social Media Policy is and briefly described why it is important for your organization. In this article, I’m going to elaborate further on the importance of a policy and point out the main reasons why it’s crucial for you as an employer, for your employees and for your brand to have such a policy.
Mindjumpers
SEPTEMBER 12, 2012
A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Additionally, it includes insights from 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing.
Mindjumpers
SEPTEMBER 14, 2012
The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.
Mindjumpers
SEPTEMBER 17, 2012
In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. A couple of days ago, Awareness, Inc released the second part of the same report , which points out some useful statistics for the second half of 2012. In this blog post, I will highlight the most interesting ones.
Mindjumpers
SEPTEMBER 24, 2012
Integrated Marketing is about communicating one big idea across several media channels with one voice in order to reinforce the brand’s core message and create a greater and seamless experience for the consumer. I recently stumbled upon this very explanatory and creative video by Baumann Ber Rivnay/Saatchi & Saatchi showing their take on integrated advertising.
Expert insights. Personalized for you.
269 
Let's personalize your content