Mindjumpers
JULY 2, 2012
Tweet ??The diligent reader of the Mindjumpers blog will have noticed that visual communication is a much-discussed topic here on the blog: Instagram , video sharing apps , visual storytelling and much more. The reason why we post so much about this subject is that we think brands should highly prioritise this way of creating user engagement in their social media strategies in order to build a strong brand identity.
Mindjumpers
JULY 11, 2012
Tweet Written by Christina Bruun who works as Social Designer at Mindjumpers. Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. The latest update was in the beginning of June, where they among other things made wall photos larger in the News Feed. This of course means that you will have to higher the quality of your posts to avoid that users hide or unlike your page.
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Mindjumpers
JULY 25, 2012
Tweet We often post about the importance of finding the right conversational touch points in order to engage your target group in conversations based on your values and beliefs. Also, the importance of monitoring and listening is a much-discussed topic here on the blog. We put emphasise of these issues because of the importance of getting to know who your users are and to reveal what trends and demands that are being talked about.
Mindjumpers
JULY 19, 2012
Tweet Facebook has announced that the timeline design will now also be implemented for pages on mobile devices, which can improve user engagement. The timeline design will make the Facebook experience more consistent and could also help improve conversations for mobile Sponsored Stories. A study made by AdParlor shows that the conversation rate of users who click a mobile Sponsered Story and then ‘like’ a page was lower than the average for desktop ads – 55 percent versus 72 percent.
Mindjumpers
JULY 16, 2012
Tweet This is the first part of a series of two blog posts addressing the subject crisis management on social media. Crisis management should always be proactive and not just reactive. Every company must engage in proactive crisis management by monitoring issues related to its business and to society in general, by assessing risks and developing a crisis communication plan.
Mindjumpers
JULY 18, 2012
Tweet. Written by Sophia Kenvold who works as Consultant & Project Manager at Mindjumpers. Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Previously, companies would communicate with employees and candidates via traditional push messages, but now they are required to adapt to the changing consumer and employee behavior, where the tendency is to rely on and trust peer recommendations.
Mindjumpers
JULY 12, 2012
Tweet Written by Marina Guz who works as Junior Consultant at Mindjumpers. Every day, you are faced with multiple considerations concerning your organization’s social media strategy. In order to ensure effective stakeholder communication and avoid any unfortunate situations, it is a good idea to create a social media policy for your employees. In the following, we are going to outline what exactly a social media policy is, what the benefits are from implementing one in your organization and whic
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