Mindjumpers

MARCH 4, 2012

Tweet Many businesses hop on the social media train, since this is what everyone else is doing these days. But actually there is a lot of value to gain from it. However, this requires that you as a business set goals and work strategically with social media instead of creating a presence where you are fumbling ahead and not having a presence that is consistent.

Social Media 237

Social Media How To Sentiment Data 237

Mindjumpers

MARCH 1, 2012

Tweet Linkedn is strengthening their approach as a platform for brand marketing with the new ability for companies to add a ‘Follow Company’ button to their websites. The functionality is similar to the ‘Like’ button on Facebook to follow a brand’s status updates and Twitter’s ‘Follow’ button to receive a brand’s tweets.

Company 217

Company LinkedIn News Feed 217

Mindjumpers

MARCH 16, 2012

Tweet Lady Gaga recently passed 20 million Twitter followers – breaking another Twitter record. For a while ago, I wrote about Lady Gaga’s social media strategy. Looking at her recent Twitter record, I thought it would be a good idea to share some of her strategies for using Twitter as an effective marketing tool and how they can inspire you to do the same.

Twitter 215

Twitter Brands Newsletter Influencer 215

Mindjumpers

MARCH 12, 2012

Tweet “Ultimately social media is not about the tools, technology and whiz-bang things. It’s about culture and culture change. ” Scott Monty, Head Of Social Media at Ford. When you plan to make your brand “social”, it is advisable to take a look into the DNA of your organization. It is important to remember that making your brand social is not just about going online, but altogether it’s about having a different mindset.

Collaboration 200

Collaboration Policies Social Media Blogger 200

Mindjumpers

MARCH 8, 2012

Tweet In the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. American Express has joined the league. The brand is offering its card members a great reason to tweet about promotional offers. On March 6, 2012, the company launched a “Tweet your way to savings” program, where members were encouraged to sync their American Express cards with Twitter and tweet special offer hashtags in exc

Twitter 172

Twitter Case Study Foursquare Hashtag 172

Mindjumpers

MARCH 7, 2012

Tweet. We have all heard that “Content is King” According to a 2011 study by the Content Marketing Institute , content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. But still, many companies have a hard time to know what content they should share with their community on social media platforms such as Facebook.

Facebook 231

Facebook Marketing Communities Conversation 231

Mindjumpers

MARCH 26, 2012

Tweet An aspect of social media that is often overlooked, is its role in the evolution of storytelling. Social media have made us all to storytellers. Telling a story about ourselves through social media plays a crucial role not only the way others perceive us, but also, interestingly, how our own lives are preserved. For example, our Facebook and Twitter accounts are a place for our story telling, where we tell our own life stories through pictures, videos and words.

Social Media 274

Social Media Case Study Communities Brands 274

Mindjumpers

MARCH 20, 2012

Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Results showed that only 36% of tweets are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all. But the question is why people don’t find value in the tweets?

Study 272

Study Research Survey Twitter 272

Mindjumpers

MARCH 29, 2012

Tweet A lot of brands have proven and established themselves in social media in the B2C industry, but for B2B side of industry, it is still a hard sell. A lot of companies in B2B sector are hesitant to try social media. Following is an infographic that I borrowed from InsideView. It takes a closer look at the useage of social media for B2B marketing and is based on a study done by Business.com.

B2B 196

B2B Study Survey LinkedIn 196

Mindjumpers

MARCH 28, 2012

Tweet. One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog.

Study 272

Study Activities Social Media Nielsen 272

Mindjumpers

MARCH 6, 2012

Tweet Last week we wrote an introductory post about Pinterest , but since the platform has become so famous so quickly, I thought it would be nice to look into it again. With increasing popularity among the users, a lot of marketers are now looking at Pinterest as a new area of interest. In the following post, I will talk about Pinterest through an infographic.

Platform 249

Platform Tips Sites List 249