Deciding upon Social CRM: Your Brand Can Benefit
Mindjumpers
JANUARY 22, 2013
Last week, I read an article on Businessinsider.com describing why some major brands chose to pull the plug on their social media customer service on either Facebook or Twitter. Being on social is an invitation to interaction – both the positive and negative kind. The question is: Will these companies benefit from NOT servicing their customers on social?
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