Branding: When Political Campaigns Turn to Social Media
Mindjumpers
NOVEMBER 7, 2012
The Presidential Election 2012 is now over. Like always, it has been a long, exhausting struggle between Democrats and Republicans who made use of every possible voter encouraging sentiment to win over voters. Unlike the past 56 elections, however, the 2012 election embraced a new media of direct voter engagement at a large scale: Social media. Though emotional touch points and indiscreet bullying of the opponent have always been natural parts of any branding game, this election once and for all
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