Mon.Nov 05, 2012

Mindjumpers

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How to Convert Facebook Fans into ‘Superfans’

Mindjumpers

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. The recent cry-out following the changes in Facebook’s Edgerank algorithm has helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by provi

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