Case: The Swedish Army Makes You Think outside The Box – from within The Box!
Mindjumpers
MAY 23, 2012
Tweet Recruiting soldiers to the army can be a mission impossible in a time where personal comfort is treasured and creation of identity happens online. At least, this was the starting point for the agency DDB’s target group understanding when the Swedish Army released their new recruitment plan: engagement on partly the technological terms of the target group as well as the physical reality of the company.
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