How American Express Used Twitter For Coupon Less Savings
Mindjumpers
MARCH 8, 2012
Tweet In the past, a lot of brands have launched campaigns using Twitter to increase their visibility and encourage more users to actively engage with the brand. American Express has joined the league. The brand is offering its card members a great reason to tweet about promotional offers. On March 6, 2012, the company launched a “Tweet your way to savings” program, where members were encouraged to sync their American Express cards with Twitter and tweet special offer hashtags in exc
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