How Ford Fiesta Created Brand Engagement with Classic Tactics
Mindjumpers
FEBRUARY 15, 2012
Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. You can also connect with Christine on Twitter @christine_kbh. When Ford Fiesta decided to launch a new campaign, the aim was to draw attention and increase awareness about the new Fiesta.
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