Fri.Aug 26, 2011

Mindjumpers

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Reflections on Brand Advocates & Social Influence

Mindjumpers

Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. But who are they – and why are these people so important to your business? Here, I will try to make some reflections on the subject. I will try to figure out the answers to these questions, and also make a small discussion about how brands should try to make use of these important advocates to create a positive impact on their bu