How To Make Customers Your Brand Ambassadors
Mindjumpers
MAY 23, 2011
Tweet Recently, I read about Starbuck’s idea campaign that left me wondering if it’s advisable to make customers your brand ambassadors. So I thought developing this idea. Brands are for customers and customers make a brand. Therefore, I feel it would be great to let your customers speak for you. A lot of companies like Starbucks and GE have involved their customers in the brand, but this practice is yet to emerge as a fully grown trend.
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