Make it Happen
Mindjumpers
JUNE 20, 2019
Challenge: Maybelline New York came to us wanting to narrow the gap between New York and the Nordics. New York was (and always will be) a key part of their brand DNA, so we had to make it relatable to a young Nordic audience. Solution: They had just changed their brand line to Make it Happen. It was an aspirational shift from Maybe She’s Born with it, Maybe it’s Maybelline.
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