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Internet Consumption Per 60 Seconds

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Every day, every hour and every minute, overwhelming amounts of data is being generated as consumers hit the internet to connect with each other, search for information, watch clips, be creative, download entertainment, shop and do much more. Similar Posts: Instagram’s New Algorithm – What You Need to Know. The Rise and Rise of Emojis – Is The Way We Communicate on Social Changing?

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Instagram’s New Algorithm – What You Need to Know

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Nearly 6 years after its initial release and 400 million users later, Instagram is fast-approaching the ad-supported dominance of Facebook. Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook. Whether this is an enhancement is debatable and many seem to be divided on the matter as it stands. What This Means for Brands.

Branded Content: 6 Things To Remember before Publishing

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We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketeers, we have made a small checklist. By following this you will hopefully avoid too many major mistakes. Make sure all content is relevant to your business. You can’t and don’t need to be relevant for everybody all the time.

Get Ready for the Bots – on Facebook Messenger

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Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. Open for Business. So that’s humans covered. Where to go next? Facebook is now venturing into their next Messenger-based project: bots. Customer Service and Added Value.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Clickbait: Information overload! How can brands cut-through all the noise?

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You won’t believe the hidden message in this blog post! Or rather – there isn’t one, I just wanted you to click through and read this. But bear with me – I’m about to suggest something incredibly controversial – a never-heard-before admission by a social agency!*. For brands, adopting the same practice can negatively affect perception and ultimately – sales. Platform crackdown. Learn and adapt.

Facebook Reactions – Three Months On

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Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Out of the new options, “Love” is the most popular, with a whopping 51% share. However, it can be argued that “Love” is ultimately “Like +” in disguise, so perhaps it just goes to show how strong the “Like” really is. Value for Marketers. In Need of Wow’s.

The Context of Images and Text

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“People don’t read anymore. It’s a fact!” Oh, how many times this has been uttered in the digital sphere, with complete disregard for context. People read! It’s just that on social media, images and words are interconnected in a way we’ve only ever been used to seeing in comic books and graphic novels. believe that’s probably true. great image is important. In fact, let’s do an exercise.

Video is The New King of Content Marketing

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Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Get something right and your fans will love you. YouTube racks up over one billion unique visitors a month.

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A World Gone Social

Learn how companies must adapt to survive.

Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids

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As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. The cinemagraph is nothing new – it’s moving GIFs, but with the motion being restrained to just a few parts of the image. Honda.

The Importance of Content Marketing When Building SEO Strategies [Infographic]

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Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy , in which she gives a summary of the importance of content marketing for your brand. Some interesting key facts from the infographic are: The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.)

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Social Media Stats [Infographic]

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Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. 56% of consumers say that they are more likely recommend a brand after becoming a fan.

Where’s Social Media Going in 2014?

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2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer. Real time is king. Most of us have realized that real time content has the potential to engage a large part of the fan base and go viral. Mobile, mobile, mobile.

Which Social Network Has The Highest User Activity? [infographic]

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Tweet Are you considering which social networking site to spend your time and money on? The web design company Go-Gulf.com has compiled an infographic that compares the latest user statistics of the social networking sites Facebook, Twitter, Google Plus, Linkedin and Pinterest to see which one has the highest user activity. It is no surprise that Facebook takes the lead. How Brands Use Pinterest.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Identifying, Understanding and Influencing Social Media Users [Infographic]

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Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Overall, the report talks about how important it is to reach fans with relevant and engaging content in their News Feed, since their interaction with the content makes your message spread to their friends. But who is this social customer? Social media personas.

Make Your Digital Marketing Matter

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Did You Know: 4.6 billion pieces of content are produced daily. Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. customer will visit at least 10 digital places to learn about a product or a service. Social media is the number 1 activity on the web.

Dark Social – We Only See The Tip of The Social Media Iceberg

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A recent report from Radium One shed some light on the concept of “Dark Social”. dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social? Challenge. Short URLs. Share” – Buttons.

Marketing Predictions for 2015

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The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Sarah Mitchell. It’s a shift from utility to utility-in-the-moment. The bar will be raised on hyper-relevance.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to use Social Media for Employer Branding and Recruitment

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Tweet. Written by Sophia Kenvold who works as Consultant & Project Manager at Mindjumpers. Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Social media is ultimately about establishing relationships. Creates a common understanding of the company. possibility to reach passive candidates through targeted messages. Results.

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How People Spend Their Time Online [Infographic]

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Tweet On our blog , we have previously written about an infographic that illustrates how social networking accounts for a huge amount of time spend online and relates content sharing to brands , but this new infographic from Go-Gulf takes a slightly closer look at how people around the world split their time across different online activities. How Advertisers Are Using Facebook Ads [Infographic].

Use Instagram to Create Visual Engagement

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Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Threadless Engages its Community on Instagram. Threadless’ customers are therefore co-creators, which makes an outstanding starting point for engagement.

Social Design for Social Success

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Tweet Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. The value of trust and personal relevance. Form your C ommunity.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Live Streaming and the Demand for Now

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Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. This is all changing now as social media gives the power to the people and makes it easier than ever to broadcast without a TV deal. So where are we currently? Real-Time Marketing. So what does this movement mean for brands?

13 Amazing Facebook Stats [infographic]

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Facebook is getting close to its 10 year birthday and today many of us couldn’t imagine a world without the popular social media platform. But how addicted are we really? And what do we spend our time on on Facebook? We fell across some stats at exandedramblings.com from August 2013, with a bunch of recent facts and stats about our behaviour and interests on Facebook. Click to view large.

Put Content Marketing at the Heart of Your Brand Strategy

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With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Content is the voice of your brand                     . This has put an emphasis on the importance of quality content within digital marketing. The buck doesn’t stop with creation.

Why Your CEO Should Be Active On Social Media [Study]

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Tweet. One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. Brands like Intel already have their executives from different verticals on board on Twitter.

How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]

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This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. In response to that growing number, 85 % of people have already anticipated changes in their buying behavior.

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Monitor Your Brand’s Instagram Activity with New Reporting Tool

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In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as  you monitor your other social media presences. Simply Measured just made that task easier with the launch of a new Instagram reporting tool. Similar Posts: Use Instagram to Create Visual Engagement.

How to Kick-Start Your Content Marketing [Report]

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A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The seven-step approach to delivering success. What are you trying to achieve and how can content help in this regard?

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The State of Social Media In The UK

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Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. But before starting this, it is always good to look back at how 2011 has been for our different sites and then go on to predict how it would be in future. Our data sources for this article were Xposure and Nielson. LinkedIn.

For Global Success: 9 Reasons Why Localization Is Key [Infographic]

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When it comes to traditional media, brands know the value of doing local promotion. But when it comes to marketing activities on Facebook, brands still focus on global content and don’t see the importance of local activation. Localization – the trend of 2013. Localization is pointed out to be one of the big trends in 2013. Conversations that will help build a stronger brand globally.

Content Marketing: Hunting The Visual Gold [Infographic]

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Amplifying your copy with high quality visuals creates great, engaging content. This is a truth most marketers have already realised. But how should you balance copy vs. visual and how should you define and create this high quality visual ? The five pillars of visual marketing. In our daily work with content marketing, we focus on how to create content that fits the context.

Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]

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Tweet. We are all very familiar with Facebook, Twitter and LinkedIn. But the term “Social media” is an umbrella that covers much, much more. Multiple channels, multiple tools as well as multiple utilisation possibilities. The task is to figure out when to use what, and what purpose and outcome you have in mind. Though introduced as “insanely confusing”, we see the infographic differently.

Social, Local, Mobile: The SoLoMo Revolution

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The rise of smartphones has paved the way for the SoLoMo revolution. Today, people are increasingly using social media as a natural part of their everyday lives, especially when on the move. Besides social media platforms as Facebook, geo-localising applications are popular amongst smartphone users who check into locations or tag the location onto a photo. SoLoMo and location-based engagement.

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Mindjumpers: London Calling…

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At Mindjumpers we have had the pleasure to work with global brands ever since our beginning in 2008. We have evolved from being a ‘two man project’ to become a leading social media management company with more than 30 passionate social geeks working out of Copenhagen. Mindjumpers is looking for key colleagues to define and grow our London hub. forgot to categorize

Why Customised Content is (still) growing

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Our computers are getting faster and stronger and according to Moore’s law  their processing power will double every year from now on. This means that we are experiencing a consistent and ever increasing amount of information, data and images when we are online. We acknowledge some of it – but ignore most. Consequently customised content has become key in today’s marketing.