Internet Consumption Per 60 Seconds
APRIL 20, 2016
Every day, every hour and every minute, overwhelming amounts of data is being generated as consumers hit the internet to connect with each other, search for information, watch clips, be creative, download entertainment, shop and do much more. Similar Posts: Instagram’s New Algorithm – What You Need to Know. The Rise and Rise of Emojis – Is The Way We Communicate on Social Changing?
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketeers, we have made a small checklist. By following this you will hopefully avoid too many major mistakes. Make sure all content is relevant to your business. You can’t and don’t need to be relevant for everybody all the time.
Instagram’s New Algorithm – What You Need to Know
MARCH 23, 2016
Nearly 6 years after its initial release and 400 million users later, Instagram is fast-approaching the ad-supported dominance of Facebook. Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook. Whether this is an enhancement is debatable and many seem to be divided on the matter as it stands. What This Means for Brands.
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
Social media is all about interactions. Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? Brand Awareness. Reach & Engagement. Crowdsourcing. Business intelligence.
Social Media Stats [Infographic]
JANUARY 18, 2012
Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. 56% of consumers say that they are more likely recommend a brand after becoming a fan.
The Rise and Rise of Emojis – Is The Way We Communicate on Social Changing?
FEBRUARY 16, 2016
Emojis: Another language that is easy to learn but hard to master for brands. Whether we like it or not, the way we communicate on social media is changing. Just last year, Oxford Dictionary named “Face with Tears of Joy” Word of the Year 2015. SwiftKey also found it to be the most popular emoji across the world. So what is it that is so appealing about emojis in the digital age?
Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids
MARCH 2, 2015
As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. The cinemagraph is nothing new – it’s moving GIFs, but with the motion being restrained to just a few parts of the image. Honda.
Which Social Network Has The Highest User Activity? [infographic]
JUNE 6, 2012
Tweet Are you considering which social networking site to spend your time and money on? The web design company Go-Gulf.com has compiled an infographic that compares the latest user statistics of the social networking sites Facebook, Twitter, Google Plus, Linkedin and Pinterest to see which one has the highest user activity. It is no surprise that Facebook takes the lead. How Brands Use Pinterest.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Overall, the report talks about how important it is to reach fans with relevant and engaging content in their News Feed, since their interaction with the content makes your message spread to their friends. But who is this social customer? Social media personas.
Clickbait: Information overload! How can brands cut-through all the noise?
APRIL 12, 2016
You won’t believe the hidden message in this blog post! Or rather – there isn’t one, I just wanted you to click through and read this. But bear with me – I’m about to suggest something incredibly controversial – a never-heard-before admission by a social agency!*. For brands, adopting the same practice can negatively affect perception and ultimately – sales. Platform crackdown. Learn and adapt.
Where’s Social Media Going in 2014?
DECEMBER 20, 2013
2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions of what we think 2014 has to offer. Real time is king. Most of us have realized that real time content has the potential to engage a large part of the fan base and go viral. Mobile, mobile, mobile.
Video is The New King of Content Marketing
SEPTEMBER 28, 2015
Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Get something right and your fans will love you. YouTube racks up over one billion unique visitors a month.
How to use Social Media for Employer Branding and Recruitment
JULY 18, 2012
Tweet. Written by Sophia Kenvold who works as Consultant & Project Manager at Mindjumpers. Strategic HR entails attracting, developing and retaining high-performing candidates to your company. Social media is ultimately about establishing relationships. Creates a common understanding of the company. A possibility to reach passive candidates through targeted messages. Results.
How People Spend Their Time Online [Infographic]
MAY 24, 2012
Tweet On our blog , we have previously written about an infographic that illustrates how social networking accounts for a huge amount of time spend online and relates content sharing to brands , but this new infographic from Go-Gulf takes a slightly closer look at how people around the world split their time across different online activities. How Advertisers Are Using Facebook Ads [Infographic].
Social Design for Social Success
JANUARY 31, 2012
Tweet Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. The value of trust and personal relevance. Form your C ommunity. Summary.
Use Instagram to Create Visual Engagement
JUNE 5, 2012
Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Threadless Engages its Community on Instagram. Threadless’ customers are therefore co-creators, which makes an outstanding starting point for engagement.
Facebook Reactions – Three Months On
MAY 18, 2016
Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Out of the new options, “Love” is the most popular, with a whopping 51% share. However, it can be argued that “Love” is ultimately “Like +” in disguise, so perhaps it just goes to show how strong the “Like” really is. Value for Marketers. In Need of Wow’s.
The Context of Images and Text
MAY 11, 2016
“People don’t read anymore. It’s a fact!” Oh, how many times this has been uttered in the digital sphere, with complete disregard for context. People read! It’s just that on social media, images and words are interconnected in a way we’ve only ever been used to seeing in comic books and graphic novels. I believe that’s probably true. As evident in any infographic. (I A great image is important.
Dark Social – We Only See The Tip of The Social Media Iceberg
FEBRUARY 18, 2015
A recent report from Radium One shed some light on the concept of “Dark Social”. A dominant but seldom discussed force in online sharing. Among other things the research showed that 32 % of people who share content online would only share via Dark Social. It represents up to three times the social sharing activity of Facebook alone. What is Dark Social? Challenge. Short URLs.
Put Content Marketing at the Heart of Your Brand Strategy
NOVEMBER 15, 2012
With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Content is the voice of your brand . This has put an emphasis on the importance of quality content within digital marketing. The buck doesn’t stop with creation.
Marketing Predictions for 2015
JANUARY 14, 2015
The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Sarah Mitchell. Head of Content Stategy at Lush Digital Media. • The bar will be raised on hyper-relevance.
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them.
13 Amazing Facebook Stats [infographic]
AUGUST 19, 2013
Facebook is getting close to its 10 year birthday and today many of us couldn’t imagine a world without the popular social media platform. But how addicted are we really? And what do we spend our time on on Facebook? We fell across some stats at exandedramblings.com from August 2013, with a bunch of recent facts and stats about our behaviour and interests on Facebook. Click to view large.
Make Your Digital Marketing Matter
NOVEMBER 26, 2015
Did You Know: 4.6 billion pieces of content are produced daily. Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. A customer will visit at least 10 digital places to learn about a product or a service. Social media is the number 1 activity on the web.
Why Your CEO Should Be Active On Social Media [Study]
MARCH 28, 2012
Tweet. One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Lots of brands encourage their CEOs and CMOs to join Twitter with their individual profiles and talk about the company from an insider perspective. Brands like Intel already have their executives from different verticals on board on Twitter.
How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]
OCTOBER 3, 2012
This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Social networks influence buying behavior. In response to that growing number, 85 % of people have already anticipated changes in their buying behavior.
8 Stupid Simple Social Media Tricks to Boost SEO
Discover just how easy it is to boost SEO with social media.
Monitor Your Brand’s Instagram Activity with New Reporting Tool
AUGUST 27, 2012
In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor your other social media presences. Simply Measured just made that task easier with the launch of a new Instagram reporting tool. Similar Posts: Use Instagram to Create Visual Engagement.
The State of Social Media In The UK
JANUARY 10, 2012
Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. Another chance to look at the social media universe, analyse the trends and make the strategies. But before starting this, it is always good to look back at how 2011 has been for our different sites and then go on to predict how it would be in future. Our data sources for this article were Xposure and Nielson. LinkedIn.
How to Kick-Start Your Content Marketing [Report]
SEPTEMBER 12, 2012
A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The seven-step approach to delivering success. What are you trying to achieve and how can content help in this regard?
For Global Success: 9 Reasons Why Localization Is Key [Infographic]
JANUARY 15, 2013
When it comes to traditional media, brands know the value of doing local promotion. But when it comes to marketing activities on Facebook, brands still focus on global content and don’t see the importance of local activation. Localization – the trend of 2013. Localization is pointed out to be one of the big trends in 2013. Conversations that will help build a stronger brand globally.
Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]
MAY 21, 2012
Tweet. We are all very familiar with Facebook, Twitter and LinkedIn. But the term “Social media” is an umbrella that covers much, much more. Multiple channels, multiple tools as well as multiple utilisation possibilities. The task is to figure out when to use what, and what purpose and outcome you have in mind. Though introduced as “insanely confusing”, we see the infographic differently.
Content Marketing: Hunting The Visual Gold [Infographic]
NOVEMBER 30, 2012
Amplifying your copy with high quality visuals creates great, engaging content. This is a truth most marketers have already realised. But how should you balance copy vs. visual and how should you define and create this high quality visual ? The five pillars of visual marketing. In our daily work with content marketing, we focus on how to create content that fits the context.
Social, Local, Mobile: The SoLoMo Revolution
SEPTEMBER 10, 2012
The rise of smartphones has paved the way for the SoLoMo revolution. Today, people are increasingly using social media as a natural part of their everyday lives, especially when on the move. Besides social media platforms as Facebook, geo-localising applications are popular amongst smartphone users who check into locations or tag the location onto a photo. SoLoMo and location-based engagement.
How to Meet Your Consumers’ Social Media Expectations
NOVEMBER 14, 2012
Already on Facebook, Twitter and Pinterest? Then you have taken the first baby steps to understanding what your consumers expect. The crucial part of being commercially successful on social networks, however, isn’t just to have a profile or account. Obviously. However, with the maturity of social media and the use thereof, what consumers want has changed over the years. Nurturing a community.