Mindjumpers

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#OtterBoxCityMeets

Mindjumpers

Challenge: OtterBox is a company who produces stylish phone cases, protecting the key creative tool of a modern generation. They came to us asking for a campaign that could span six markets, essentially creating a diverse eco-system of quality content in a cost efficient way. Solution: #OtterBoxCityMeets – six markets, six influencers, six cities, six events… hundreds of pieces of content.

Banking 100
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Lurpak® Content Toolkit

Mindjumpers

Challenge: Lurpak® content is much more than food porn. Everything they do as a brand empowers people be adventurous and actually cook. They came to us wanting to diversify their recipe content, increase the number of recipes produced within a single production, and create a number of assets for multiple digital platforms. Solution: Through social listening, we identified key cooking moments and recipe searches from the Lurpak® audience.

Content 100
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Illustrative Content

Mindjumpers

Classic, comedic, informational, sleek or gritty? We do all kinds of illustrations for your brand.

Content 100
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OtterBox #UnderTheCover Campaign

Mindjumpers

For most of us, our phone is an essential part of our life. We use it all day, every day. And honestly, if it breaks, we break a little too…. So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? We went on a mission to discover what’s going on #UnderTheCover. We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories.

Campaign 100
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L’Oréal Nordic

Mindjumpers

Challenge: L’Oréal Nordic, one of the leading makeup company in Scandinavia, reached out to Mindjumpers with the ambition of leveraging social media on a best practice level for five of their brands; Maybelline New York, La Roche-Posay, Garnier, Vichy and essie. Solution: So, what did we do? We sat down with L’Oréal Nordic and defined a mission for each of the five brands.

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Facebook Reactions – Three Months On

Mindjumpers

Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Out of the new options, “Love” is the most popular, with a whopping 51% share. However, it can be argued that “Love” is ultimately “Like +” in disguise, so perhaps it just goes to show how strong the “Like” really is. Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”.

Facebook 162
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Clickbait: Information overload! How can brands cut-through all the noise?

Mindjumpers

You won’t believe the hidden message in this blog post! Or rather – there isn’t one, I just wanted you to click through and read this. But bear with me – I’m about to suggest something incredibly controversial – a never-heard-before admission by a social agency!*. As much as clickbait is the emotional catnip of our online experience and can drive consistent traffic for publishers like The Daily Mail and Huff Post who churn out multiple stories each day, it’s still hugely annoying to discover you

Brands 100