Facebook Displaying Vertical Videos in Mobile News Feed

Facebook has begun displaying vertical videos in News Feed in its flagship mobile app.

Facebook has begun displaying vertical videos in News Feed in its flagship mobile application.

Tim Peterson of Marketing Land reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding:

We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile.

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