Sat.Oct 27, 2012 - Fri.Nov 02, 2012

article thumbnail

Gartner: fake social media reviews

Sherrilynne Starkie

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. (Photo credit: Wikipedia). “With over half of the Internet’s population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more

Review 368
article thumbnail

How Social Media Reflects Human Behaviour

Mindjumpers

How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise. We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms. But to be truly successful, you initially have to think beyond the business aspect.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Launching a SMAC!Down: Sock Monkeys Against Cancer

Waxing UnLyrical

Guest post by Jennifer Windrum. NoMo is the ringleader of “SMAC! – Sock Monkeys Against Cancer”, a gang of monkeys that provides tangible support to those with cancer, reminding them no one fights it alone. Right now, NoMo is just a prototype. But, with your help, NoMo and his SMAC! buddy, Phoenix, can soon be in the hands of those with/impacted by cancer to help them SMAC!

Startup 245
article thumbnail

Hurricane Sandy & Social Media: 5 Must-Reads

Firebelly

When a natural disaster strikes, social media sites are is often the first place people go to find, and share, information. Here are 5 must-reads on Hurricane Sandy and social media. Facebook, Twitter abuzz with Sandy chatter, photos. By Barbara Ortutay Whether you call it Frankenstorm, Stormpocalypse or simply Hurricane Sandy, the giant weather system barreling into the East Coast is a favorite topic of conversation on social media from Facebook to Twitter.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

And the IABC Canada conference workshop winner is…

Sherrilynne Starkie

Last week this blog ran a competition to give a reader a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. And the winner is… Mike Reynolds who left this comment: “Survival. Always something I’m looking for.” His name was drawn and so he gets to attend his choice of workshop: Communicating Inside Enterprise 2.0: A Survival Guide to the New Social Workspace. .

article thumbnail

In which Quora includes me among its top writers of 2012

Socialized

Digital Underground's Humpty Dance says it best. "Well, yeah, I guess it's obvious, I also like to write." It's true. I love to write. Which is why I am addicted to Quora. So when Quora included me among its Top Writers for 2012, I was pretty happy about that. According to.

190
190

More Trending

article thumbnail

Should Everything be Free Online?

Direct Marketing Observations

Chances are, you have given away more than you have charged for…. For a lot of people, what they expect and get from their digital experiences isn’t even close to being reality. Want a few easy examples? OK. One of the most prevalent business models in the online world is to build a product or service and then give it away for free. Another prevalent business model in the online world is to build a product or service, give it away for free while trying to make money on people buying “other” thin

Posterous 162
article thumbnail

Smartphone Marketing Is On The Rise

Small Business Mavericks

You know how I feel about mobile marketing. It’s here and it’s time to start using it. Well, a recent report indicates that Smartphone click traffic has gone up 105% year over year. The same study shows that tablet traffic has increased 339%. This is just more evidence that mobile marketing is coming into its own. And it’s just the beginning.

Marketing 168
article thumbnail

How to Know When to Promote a Facebook Post

Convince & Convert

Social media has never been inexpensive, just different expensive. But now, the last vestiges of false assumptions about the true cost of social marketing are being wiped away. Facebook’s changes to EdgeRank essentially require that Pages pay a fee to reach more than 15 out of every 100 of their fans. How long until Twitter follows? If you ‘re at all serious about social marketing, and don’t have a line item budget for promoting Facebook posts in 2013, you need to add it.

Facebook 164
article thumbnail

How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

The Realtime Report

South Korean rapper Psy’s music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15, 2012. By September 20th it had received the most likes of any YouTube video, according to Guinness World Records. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements?

Content 194
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Search Engine Submission Now Officially a Scam

Bill Hartzer

I can finally officially declare that all search engine submission services are now scams. If you receive an email from [b]anyone[/b] claiming to offer search engine submission services or a similar submission service–it is spam and also a scam. In a recent Google Webmaster Forum thread , a Google representative officially stated: these services are not needed and can even be counter-productive.

article thumbnail

9 Social Media Tools Every Blogger Needs To Know About

Kikolani

This is a guest post by Siv Rauv. Are you feeling overwhelmed by social media? As a blogger, you have to wear several different hats, from creating good quality blog post to trying to spread the word for your blog and connecting with others. This is where social media tools can help. Not only do these increase the efficiency of your social media efforts, using a combination of the best tools often results in higher returns from social media.

Blogger 159
article thumbnail

The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. I start every class asking people to tell me what social networks they currently use.

article thumbnail

Social Networking Stats: LinkedIn Tops 187 Million Active Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 368 million users. via China Daily. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn.

article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

How McDonald’s Handles Thousands of Social Mentions Per Day

Convince & Convert

Rick Wion, McDonald’s @rdublife. Rick Wion , Director of Social Media at McDonald’s , joins the Social Pros Podcast this week to talk to us about McDonald’s social media monitoring strategy, how his team handles millions of social mentions per day, what they’ve done create so many positive brand advocates, and, of course, whether the McRib will make an appearance again this year.

Course 141
article thumbnail

14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Klout , Peer Index or Kred score? A combination of all of the above? How do you identify them and what do you do with that information once you think you know who they are?

article thumbnail

Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

This is a guest post from Wendy Dulaney, co-founder of Easy.PR. Wendy has been doing some interesting work for start-ups, targeting small audiences to achieve specific goals during critical stages of their growth. I asked her to share some examples and tips here. – Adam. How many great ideas and concepts from early startups are out there just waiting to be heard?

Startup 117
article thumbnail

Follow @MellowMushroom Pizza on Twitter, And They’ll Follow You Back — In Real Life

The Realtime Report

For those of you who still have power, here’s a quick distraction from Sandy updates: check out this hilarious (and weird) social media campaign from Mellow Mushroom Pizza. “Follow us and we’ll follow you” is the tagline, supported by several videos of ridiculous mushroom-outfitted mascots ‘following’ around random people who have followed the brand on Twitter.

Twitter 156
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

Dating Rules for Getting Great Video Testimonials

Convince & Convert

Everyone has a different opinion on how to land a date. Some say it takes persistence. To others, it’s all about being in the right place at the right time. In any case, before the dinner and the dancing can happen, someone has to make a move and put it on the line. It can be risky, but getting a hot date is always worth it. Now, I’m not saying that there’s anything particularly romantic about video marketing, but as I consider the best dating advice I’ve ever received, i

Video 133
article thumbnail

Retain Your Consumer Market

Idaconcpts

One of the largest challenges that businesses have is figuring out a way to generate sales. Although it can be difficult to retain customers , it is usually a lot more expensive to find new customers. Because of this, you should put an emphasis on keeping the customers that you already have to save money. Here are a few things to consider about retaining your consumer market.

Marketing 123
article thumbnail

SEO Training: Strategies for Researching, Creating, and Promoting Quality Content

Bill Hartzer

As a part of the ClickZ Academy Onsite Training Workshops held right before the Search Engine Strategies Conference in Chicago , I am teaching a 4 hour workshop on researching, creating, and promoting quality content. Here are the specific details of my training: Strategies for Researching, Creating, and Promoting Quality Content. November 12, 2012, Chicago Illinois. 1:00-5:00pm.

Training 126
article thumbnail

Dunkin’ Donuts Promotes New Mobile Payment App With Halloween Contest on Twitter, Instagram

The Realtime Report

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. The effort is designed to get consumers excited about Halloween themed menu items and to educate them about the brand’s new mobile payment options. The mobile payment app – launched in August and available on iPhone and Android – lets consumers purchase beverages, food and merchandise at the point-of-

Mobile 145
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

5 Ways to Avoid Squashing Your Community Like a Dictator

Convince & Convert

I was in a new client meeting not too long ago, discussing the strategy around building Fierce Loyalty into a failing community. If I said the name of the organization, you would instantly recognize it. It is huge and it heavily depends on its community network to spread its message and ensure success. Lately, however, that community has floundered, stuck in old methodology and unable to connect with a fresh audience.

article thumbnail

Fetching Friday – Resources Mashup & Share Your Best Post

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content. 21 Business Blogging Tips From the Pros – Business bloggers, follow these hot blogging tips from top experts to craft a strong content strategy and create the

Mashup 117
article thumbnail

How Google Authorship Is Changing The Future

Small Business Mavericks

Friday we talked about Google Authorship. The case is by no means closed, and you should be aware that this is the way search engines will be ranking your web pages in the future – especially Google. In fact, there’s a very good chance that Google will automatically link your social network profiles to your reputation. If that happens, then you can bet that online content producers that haven’t switched from the SEO tactics of 2006 to the SEO tactics of 2013 will fall off the r

Google 111
article thumbnail

The Microsoft Surface's Beauty is Only "Surface Deep"

Stay N' Alive

As a long-time Microsoft fan (my first computers were all PCs), and with all my excitement about Windows 8, I was very excited about the Microsoft Surface. In fact, I was so excited that despite Press not getting complimentary Surface tablets (or even trial ones) at Microsoft's recent Windows Build conference, I went out and bought my own. With all the hype Microsoft was giving it - run all your Windows apps across every Microsoft device, in a beautiful, comfortable environment - I was anxious t

Microsoft 111
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

Getting Social Media Strategy Right in Financial Services

Convince & Convert

Shannon Paul, Fifth Third Bank @shannonpaul. Shannon Paul , VP of Social Media Strategy at Fifth Third Bank joins the Social Pros Podcast this week to discuss her new role at the bank, what it’s like to start a brand new social media strategy at a bank, and how listening, sentiment, and share of voice play into overall success metrics in the banking industry.

article thumbnail

The Responsibility Of Twitter

Twist Image

What is Twitter doing to ensure that the information we read and share is accurate? This is the crux of a New York Times article posted on October 31st, 2012. It could well be one of the most important reads about Twitter (and, social media) in a long, long time. The article titled, On Twitter, Sifting Through Falsehoods in Critical Times , looks at many of the false tweets and information that were being floated around on Twitter during Hurricane Sandy.

Twitter 108
article thumbnail

Why SEO Is Not Dead

Small Business Mavericks

Every year, or two or three times in some years, someone will pen an article telling us all how SEO is dead or dying and how Google is the culprit. Well, here’s another one, only this one seems to be in the “SEO is not dying” camp, but it sure comes close. Google is interested in two things: Creating the best search engine results pages for searchers.

SEO 101
article thumbnail

Microsoft is Finally Achieving What it Set Out to Do With Passport - the Key is Consistency

Stay N' Alive

Back in the year 2000, before "the cloud" was even a marketing term, Microsoft launched a product known as "Passport", a product touted to be the end-all-be-all of identity services that developers could integrate into their products for identity and storage of personal information. I remember because I was a developer at that time and I recall looking into what the company I worked for at the time needed to do to integrate it into our product.

article thumbnail

Do I really need a business blog and a newsletter?

Absolute PA

I’m often asked why it’s important to have a blog and a newsletter. (by newsletter, I’m talking about regularly emailing subscribers who have opted in to hear from you by email because you send them amazingly, useful and interesting stuff that they LOVE). So it’s time for an online marketing 101… Newsletters and blogs are great for. reaching more prospects and customers. getting them to like and trust you. building your profile as an expert. demonstrating your value