Jon Loomer

FEBRUARY 28, 2024

I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. In this day of audience expansion and broad targeting , the performance goal is more important than ever before. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action.

Eventful 193

Eventful Conversation Campaign Types 193

Social Media Today

JANUARY 30, 2024

From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.

Social Media 207

Social Media Tips Marketing 207

Sprout Social

APRIL 18, 2024

Sprout Social features are designed to help you move at the speed of social. We release over a hundred updates per year that span across publishing, engagement, analytics, social listening and customer care. That’s a lot of social media tools at our customers’ disposal. Of course, there are a few fan favorites. The Smart Inbox, Approval Workflows, Tagging and more all get a lot of love on social and on review sites like G2, but there are some lesser known Sprout features that deserve some hype a

Features 117

Features Sentiment Social Media Management Report 117

Convince & Convert

MARCH 6, 2024

With more and more people regularly using online platforms to search for the products and brands they engage with, it’s a given that businesses need to pursue the digital route to promote their brands and offerings. Luckily, video marketing has allowed companies to seamlessly engage prospective buyers while nurturing brand trust. However, producing an effective video content strategy that actually delivers on your expectations requires a thought-out plan with hard data and research to back it u

Video 189

Video Strategy Content Marketing 189

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Social Media

Social Media Today

APRIL 10, 2024

With the multi-lingual population growing, creating ads that address these audiences may be a valuable consideration.

Research 191

Research 191

Social Media Today

FEBRUARY 1, 2024

A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.

Social Media 204

Social Media Marketing Trends 204

Social Media Today

JANUARY 6, 2024

The Threads team is working to reduce instances of controversial, junk recommendations in 'For You' feeds.

Content 211

Content Feed Feedly Team 211

Social Media Today

JANUARY 10, 2024

X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.

Video 201

Video Content Platform 201

Social Media Today

APRIL 11, 2024

The process would enable brands to create AI characters that sell their products in the app.

Products 204

Products Brands Process 204

Social Media Today

APRIL 15, 2024

Meta's developing a new product that'll enable influencers to create AI bots in their voice.

Influencer 189

Influencer Instagram Products 189

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Social Media

Social Media Today

JANUARY 30, 2024

Tracks from some of the biggest stars in the world will no longer be available in the appstarting Feb. 1.

211

211

Social Media Today

JANUARY 19, 2024

Social apps continue to test out new generative AI options, but are they really adding to the core value of social apps?

198

198

Social Media Today

APRIL 15, 2024

X originally piloted the new account fee initiative in selected regions last year.

201

201

Social Media Today

FEBRUARY 2, 2024

Threads is working on trending topics, and other features, but Adam Mosseri doesn't view them as big factors.

Trends 200

Trends Features 200

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Social Media

Social Media Today

JANUARY 12, 2024

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

Hashtag 214

Hashtag LinkedIn Team 214

Social Media Today

APRIL 3, 2024

Elon Musk has once again amplified a misleading chart about the platform's performance.

Platform 202

Platform 202

Social Media Today

FEBRUARY 12, 2024

Despite lingering security concerns, government agencies are looking to utilize the app to boost their messaging.

Upcoming 197

Upcoming Team 197

Social Media Today

MARCH 21, 2024

The update will make it easier to find related content from all elements of the app.

Hashtag 213

Hashtag Instagram Content 213

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Social Media

Social Media Today

JANUARY 25, 2024

Looking at the most followed profiles, it's clear that X remains a critical connector for some communities.

Engagement 200

Engagement Communities 200

Social Media Today

JANUARY 12, 2024

Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.

Hashtag 211

Hashtag LinkedIn Team 211

Social Media Today

JANUARY 10, 2024

Meta's looking to get ahead of an expected flood of generative AI content in the U.S. election race.

Content 207

Content 207

Social Media Today

JANUARY 19, 2024

The key to maximizing a social media marketing strategy is to ground the approach in purpose.

Marketing 216

Marketing Social Media Strategy 216

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Social Media

Social Media Today

APRIL 11, 2024

The process would enable brands to create AI characters that sell their products in the app.

Products 192

Products Brands Process 192

Social Media Today

MARCH 24, 2024

Meta’s making political content opt-in, and there’s good reason for the shift.

Content 204

Content 204

Social Media Today

APRIL 10, 2024

Meta says that it has been working to address some problems in its ad delivery process.

Price 194

Price System Advertising Report 194

Social Media Today

FEBRUARY 4, 2024

The Threads team says that more people will get access to new Fediverse connection options in the coming months.

Team 193

Team 193

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Social Media

Social Media Today

JANUARY 27, 2024

AI-generated images of Taylor Swift and Russian bot operations have caused more headaches for Elon and Co.

Issues 199

Issues Content 199

Social Media Today

FEBRUARY 1, 2024

Meta's bringing in more revenue, seeing more users and is poised to capitalize on future trends.

Trends 202

Trends 202

Social Media Today

APRIL 5, 2024

The function provides a representation of where you rank in your friends' social orbit.

System 192

System Features 192

Social Media Today

APRIL 16, 2024

Does Airchat have the juice to compete in the tough social media space?

Social Networking 196

Social Networking Compete Social Media 196

Social Media Today

JANUARY 24, 2024

How to excel in 2024 on Facebook, Instagram, X, TikTok, LinkedIn, Snapchat and Pinterest.

Platform 212

Platform Social Media LinkedIn Marketing 212