Wed.Aug 17, 2011

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Studies Determining The Value of a Facebook Fan

Mindjumpers

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter.

Hitwise 255
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What Teaching Teaches Me About Public Relations

Waxing UnLyrical

Yesterday a friend of mine emailed me. He said, “I’m stepping out of my comfort zone. I am teaching a _ class at _ starting this fall. I’ve never taught before. I know you have. Any guidance or tips?&#. I replied with one of my shortest emails ever: “Work closely with your program chair, follow instructions, record everything, and don’t let students give you crap.&#.

Proposal 203
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.

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The Uphill Battle of Social Media Buy In

Direct Marketing Observations

If you talk at any length to any large corporations these days, they are all excited about the possibilities that social media might bring to their organizations, except that they are scared to death of the risks that social presents. As a practitioner, before you can have meaningful conversations about those possibilities, you need to have that conversation about how to cover the ass of the employer when their rogue employee does something stupid and lets everyone know it-which is then picked u

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. One of the most obvious is that posts now include images, making the sites more visually appealing than the former text-only design. Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list.

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Politics & Social Media – The President Joins Foursquare

Firebelly

Barack Obama has long been considered the politician to lead the way with social media. According to a 2008 New York Times article , Obama is the first president to truly understand social media. “Thomas Jefferson used newspapers to win the presidency, F.D.R. used radio to change the way he governed, J.F.K. was the first president to understand television, and Howard Dean saw the value of the Web for raising money,” said Ranjit Mathoda, a lawyer and money manager who blogs at Mathoda.com.

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How Personalized Search Should Affect Blogging Strategies for Ranking

Kikolani

This is a guest post by Leo Dimilo who has been an online marketer for over a decade and has quietly been earning a living online. A couple years ago, I wrote an SEO article for Kristi and Kikolani called unlock your marketing genius to make money online. In the article, I was very critical on social media as a means to make money online because, as I put it, the social crowd were readers rather than “buyers&#.

Strategy 123
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Do You Need A Media Kit?

Small Business Mavericks

Do you have an online media kit? Do you need one? I think, if you are an expert in your niche and you have a website, then you should have a section of your website that is set aside just for the media. Call it a media kit, or call it what you want. But you should have it. I have one and I call it a media kit. Your media kit can be as basic as providing a bio and publishing your press releases to something more dynamic that involves video and multimedia presentations.

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Writing for Mobile Blog Readers

ProBlogger

This guest post is by Brian Milne of the BlogHyped Blog Promotion Community. As far as you know, your blog is mobile friendly. You’ve optimized the design for mobile devices using plugins such as WPtouch. You’ve started serving Google mobile ads. Heck, you even have your own mobile app. Copyright Aaron Amat - Fotolia.com But are you turning away mobile readers with your content?

Mobile 41
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Cartoon of the day

Jeff Esposito

24
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Specific Targets vs. Sustained Growth: Blogging Goals

ProBlogger

“When you started blogging for money, what amount of traffic were you aiming for?&#. This was a question asked of me recently in conversation by a newer blogger. The reason they asked was that they were wanting to come up with a number to aim for, at which they knew they could become a full-time blogger. As I reflected on the early days of my own entrepreneurial blogging, I realized that I never had a goal like that.

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Cartoon of the day

Jeff Esposito

20