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Alt and Rogue Twitter Accounts are Unofficial But They Are Not Necessarily Fake

Ari Herzog

Shortly after Inauguration Day, the Trump Administration issued a gag order to federal agencies to cease online communications and other media outreach until transition teams were in place. The White House is creating national unrest on multiple fronts. President Trump called climate change a “hoax” during his campaign. He hires advisors who represent far-right conservative movements.

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How to leverage social media to target local users and build brand awareness

SocialFish

It’s no secret that social media’s strength lies in the user data that it offers to marketers looking to better target their campaigns. . Sites like Facebook and LinkedIn are goldmines of user data!  Demographics and psychographics are just a few that you can use to better target local audiences and specific job titles. FACEBOOK : Lookalike Audiences. Select your ideal audience size.

5 reasons nonprofits have an advantage when it comes to social media

SocialFish

This post originally appeared on Mizz Information. ———-. If you read [Mizz Information], you already know I have a tendency to skew kind of negative on things. Ok, so yes, maybe I’m stating that a bit more mildly than is precisely accurate but whatever…my point is that, people often accuse me of being too negative. personally just call it being a realist, but that’s me.

Welcome To The Video Generation

The Realtime Report

Welcome To The Video Generation By Jason Katz. It’s a revolution in marketing that includes gen Z, Gen Y, Gen X and even Boomers. Peer to peer influence and video content is impacting retail like never before. Content and social networks are the new currency. Influencer marketing is on the precipice of exploding growth. This is greatly impacting their personal shopper journeys. Methodology.

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Social Media Automation 101

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Three Reasons To Invest In Patient Feedback Management Solutions

The Realtime Report

Three Reasons To Invest In Patient Feedback Management Solutions By Sabrina Egan. In the last several years, the healthcare industry has seen an increased focus in online patient reviews. Below is a list of reasons why healthcare companies should invest in patient feedback solutions in 2017. Responding To Online Reviews Is Vital. Monitoring Online Reputation. Gaining A Competitive Advantage.

How to Increase Your LinkedIn Engagement Without Wasting a Dime

Spin Sucks

How effectively do you use LinkedIn for your business? How do you grow engagement on the platform? Can you actually hack LinkedIn engagement? Wes Bush talks about this and more. The post How to Increase Your LinkedIn Engagement Without Wasting a Dime appeared first on Spin Sucks. Comments Awesome post, Wes! Most of the content shared on LinkedIn gets. by Steve Sonn. Who Are LinkedIn’s Power Users?

50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017

Buffer Social

Video is taking over social media. In our end of 2016 social media survey , 83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. Or that 73 percent of B2B marketers say that video positively impacts marketing ROI?

12 Strategic Ways to Use Pinterest Marketing

Peg Fitzpatrick

Pinterest is fun and boosts creativity but at its social media heart, Pinterest is marketing. Very smart marketing! Let’s look at some smart ways to use Pinterest for marketing. Are you wondering how you can use Pinterest to market your small business, company, blog, or to promote your next book or product? You have those in place, right? Create boards with keywords in your title. Rich pins.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

The Data Is Watching You

Twist Image

Just how much data and analytics does a brand need? We can track everything online. How is that working out for you? believe in the power of micro-transactions (a phrase that I either created after spending time with Google 's Avinash Kaushik or a concept that I completely stole from him. with proper attribution). The theory is quite simple: most brands care about the main transaction (did someone buy from them), but they spend little-to-no time analyzing and nurturing the micro-transactions (someone watched a YouTube video, signed up to a newsletter, liked your brand on Facebook , etc.).

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How to Make Your Email Marketing More Personal Without Being Creepy

Spin Sucks

People want to feel brands understand them and are on the same wavelength. This is especially true for millennials. But there's a subtle line between giving your email subscribers exactly what they want and totally creeping them out. Justin Schorah says permission-based personalization is the way to go. He has more.

Use Hashtags to Find Your Target Audience on Instagram

Jenn's Trend

If you’ve used Instagram for more than 5 minutes, you know how prevalent hashtags are on the platform. They’re abundant! And as a non-hashtag lover, I was one of those who hated the all-consuming use of these hashtags on Instagram. That is, until I realized their full potential and discovered ways to use hashtags strategically […].

Forget Everything You've Learned about Influencer Marketing

Pixlee

Marketing has always been an always-changing compilation of best practices. With the rapid progression of the internet, that evolution has sped up significantly. What was considered the world’s best ever marketing strategy six months ago might not even work today. The big evolution that we need to look at today is influencer marketing

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A World Gone Social

Learn how companies must adapt to survive.

9 Tips on How to Get More Subscribers: A YouTube Guide

Sprout Social

Just like any other social network, YouTube has its own space for businesses to create communities. With Instagram, Facebook and Twitter, it’s all about gaining real and authentic followers. But on YouTube, it’s essential to learn how to get more subscribers. In case you’re curious, YouTube subscribers are exactly like your other social media followers. Regularly Post New Content. minutes.

How to Create Ridiculously Compelling Content in 5 Easy Steps

Meltwater

Have you ever wondered what makes for a great blog? What’s the secret? What makes… Read More.

The Big Question: One Thing You Wish You Knew When Starting Out in PR

Spin Sucks

Do you remember what it was like when you started your first professional communications job right out of college? What is one thing you wish you knew about PR when you started your first PR job. The post The Big Question: One Thing You Wish You Knew When Starting Out in PR appeared first on Spin Sucks. The Big Question: Amplify Your PR Success.

[VIDEO] Minute Masterclass: How to ramp up meaningful engagement from social media marketing

Audiense

Welcome to the first Audiense ‘Minute Masterclass’: a series of videos, each of which is quicker to digest than a Happy Meal. In this debut season of Minute Masterclasses, we’ll be tackling some of the big questions of modern marketing in about a minute. Well, some of them may be closer to 90 seconds, but that wasn’t a catchy title. Tuck into our recent blog on the subject.

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Social Media Marketing GPS

4 Ways to Drive Your Digital Strategy with Facebook Video Ads

Convince & Convert

You know social media provides essential channels for maximizing digital marketing efforts. But what types of content are most effective on which platforms? From my view as a player in the video production and distribution game, I can tell you: Facebook video ads are your best bet. The amount of traffic generated by these ads continues to grow at an astounding rate. Click To Tweet.

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How This Ecommerce Company Manages Social and Saves Tons of Cash

agora pulse

Fracture is an international e-commerce company that turns customer’s images into frameless glass prints. Since 2009, they’ve has fulfilled over 200,000 orders from all fifty U.S. states and dozens of countries across the globe. They use social media to stay active and engaged with with customers and attract future customers through organic and paid social actions. Keeping Up With Social Media.

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Why you should Block people and your Community responsibility

Laurel Papworth

Blocking People on Facebook: It’s not censorship -they are free to continue talking bollocks – I am exercising my freewill to say enough is enough.  I belong to some pretty atrocious Facebook groups. Anti Muslim, anti gay, anti-anything not white, male and with a gun. Cos I’m nosey. About humanity. Plus it meant I knew Trump would be voted in LOL. Why are you friends with them?

Promotional Partnerships: What Can Go Right…What Can Go Wrong

Spin Sucks

We all want to grow content and brand reach, as well as increase sales. Partnering with an influencer, or another company on a promotional campaign, can yield great results. But it also can mean some pitfalls. Jason Schemmel shares the lessons he learned from a promotional partnership. The post Promotional Partnerships: What Can Go Right…What Can Go Wrong appeared first on Spin Sucks.

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How to Be Social: A Social Media Manifesto

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). GetApp.

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Can You Keep Up with These V-Commerce Brands?

Pixlee

The internet—particularly social media—has rapidly and significantly changed the face of marketing. With new sites, ad platforms, and social strategies always emerging, it can be difficult to keep up

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Should You Hide Comments on Your Facebook Page?

agora pulse

We’ve all had it happen: a negative comment on Facebook Page post that glares at you from the screen. Our first instinct (or at least mine) is to hide it or somehow bury it so that it won’t hurt the post or my business, especially in the age where social media reputation weighs so heavily. We do, after all, have the option to hide comments on Facebook. Self-promotion from other users.

7 Keys to Facebook Advertising Success

Jon Loomer

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. The next time this webinar airs is next Monday, February 20. You can register for it here. The webinar is a comprehensive, exhaustive 90-minutes. But I wanted to summarize the primary factors that lead to success (and failure) of facebook ads. Or CTR?

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8 Stupid Simple Social Media Tricks to Boost SEO

Google’s Search Algorithm is Like a Soccer Team

Spin Sucks

Google’s search algorithm was created to help users effectively and efficiently find the content they are looking for. This algorithm can be explained by comparing it to a soccer team. The post Google’s Search Algorithm is Like a Soccer Team appeared first on Spin Sucks. World Cup

Turning The Challenges of Remote working Into Strengths

ProBlogger

This is a guest contribution from Nick Chowdrey. Remote working is an attractive prospect for many people in this digital age. But it’s not as simple as packing up your laptop and riding off into the sunset – it takes a lot more effort and skill than that. After all, there are offices for a reason. But it is possible to work as efficiently as an ‘IRL’ worker when you’re remote. Slack. Suite.

Why I Am Addicted to @CSPAN

Ari Herzog

I admit it. I am addicted to CSPAN. I don’t receive cable TV and I get my news from various sources. I don’t mind reading or watching news after the fact (as it’s sometimes better then) but I also enjoy real-time and unfiltered news. CSPAN fills that void. Many political reporters and White House correspondents use Twitter only to broadcast their own insights and investigations.

How Social Sharing Fits Into the Customer Journey

Simply Measured

Our recent webinar with Pixlee  was a smashing success! We covered: – Specific social marketing tactics you can use in the different stages of the customer journey. – How social media sharing can be put to use to help move customers through the awareness, consideration, purchase, loyalty, and advocacy stages. – A robust Q&A session at the end with real participant questions.

Maximizing LinkedIn for Business