Fri.Jul 29, 2016

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The Spin Sucks Inquisition: Andy Donovan

Spin Sucks

On this week's Spin Sucks Inquisition, we host Andy Donovan. Though not a PR pro by trade, he has been in the business and is a great friend of the industry. The post The Spin Sucks Inquisition: Andy Donovan appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Ken Jacobs The Spin Sucks Inquisition: Lara Wellman The Spin Sucks Inquisition: Kimberly Crossland.

[Cool Infographic Friday] Watch the growth of mobile usage in real time


Ok so it’s not really an infographic, but it’s damn cool. Scroll down to see how people are using the mobile internet while you are here on this page… via. Presented by DealSunny. ————– ( photo credit ). Cool Infographic Friday

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Getting to the Bottom of Metrics that Matter: Part 2

Waxing UnLyrical

Last week I started a series on practical measurement that seems to be resonating with a LOT of people. So many thanks for the comments, emails, DMs, etc. – though I really wish you’d leave them as actual comments on the blog. Here’s one story I heard from Mark Weiner  about how this whole “Die, AVEs, Die!” Dude’s boss wants AVEs. Dude NOT MEASURE AT ALL. Right.

How Simply Measured Helped Saddleback Leather Co. Launch an Invisible Product

Simply Measured

Saddleback Leather Co. makes the most high-quality, over-engineered full grain leather bags you can find. That is,  until we were recently tasked with launching a new line of heavy-duty waxed canvas bags called Mountainback. With videos like “ How to Knock Off a Bag “… …and the “ #TakeMyCrappyWallet Giveaway “… We’re giving away a mountain of Wallets this week!


A World Gone Social

Learn how companies must adapt to survive.

More Trending

#Rio2016 Campaigns Dominate Social Media This Week!


With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games. What a year for sport! Read on. Samsung #DoWhatYouCant. AdWeek.

Gin and Topics: Cat Watches Pyscho and Freaks Out

Spin Sucks

On this week's Gin and Topics, a cat watches Psycho and freaks out during certain scenes. That, Jimmy Kimmel, Jimmy Fallon, and more. The post Gin and Topics: Cat Watches Pyscho and Freaks Out appeared first on Spin Sucks. Related Stories Gin and Topics: The Baby Bachelorette Gin and Topics: The Rock Eats Pop Rocks Gin and Topics: Girl Asks Step-dad to Adopt Her.


4 Lessons from the Content Strategy of Olympics 2016 Sponsors - VISA


The Olympics is a great opportunity for brands to create engaging content around. There are few other events that happen at such a huge scale, which can engage global audiences, spread across different age groups. While that opportunity seems promising, it is equally daunting. How do you speak to such a diverse audience with the same content? decided to look to the sponsors of the Rio Olympics 2016, for best practices. That paid off. In this series, I hope to show you the best of the lot and what particular aspect, IMO, got them so much engagement. Check out their top Posts: Visa Brazil. }.