Fri.Jan 20, 2017

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The Big Question: Measure Your 2017 PR Goals

Spin Sucks

On this week's The Big Question, we ask you how you'll measure your 2017 PR goal. Take a look at some of the answers and consider next week's question. The post The Big Question: Measure Your 2017 PR Goals appeared first on Spin Sucks. Comments Thanks for the inclusion and I have no doubt this blog post. by Sue Duris.

Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why

SocialTimes Facebook

Facebook recently threw yet another curveball at marketers, but this time, it’s a challenge worthy of embracing. Aiming to improve News Feed , Facebook’s recent algorithm update has nothing to do with relevance, reach or relationship settings. This time, it’s after clickbait. The social media giant is cracking down on headlines that distort, mislead or altogether withhold information–in other words, stories that bait readers with sensational headlines and then fail to deliver on their promises will appear less frequently in News Feed. An opportunity to improve. So what’s a marketer to do?

Twitter Unveils Hashtag-Triggered Emoji for Inauguration

SocialTimes Twitter

Twitter rolled out a hashtag-triggered emoji  for Friday’s inauguration of President-elect Donald Trump. The special emoji will be added to tweets with the hashtags #inauguration and #inauguration2017. Your official inauguration hashtags have arrived. Tweet #Inauguration and #Inauguration2017 to unlock a special emoji. pic.twitter.com/t5tHEy8CSt. — Twitter Government (@gov) January 19, 2017. Politics Twitter #inauguration #inauguration2017 Donald Trump Emoji emojis Hashtag-Triggered Emojis Hashtags Inauguration

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Gin and Topics: Pixar Easter Eggs in January

Spin Sucks

On this week's Gin and Topics, Pixar gives us a great surprise by releasing it's Disney movie Easter eggs. You'll be astonished at what's out there. The post Gin and Topics: Pixar Easter Eggs in January appeared first on Spin Sucks. Related Stories Gin and Topics: The Last Episode of 2016 Gin and Topics: Thanks Obama Gin and Topics: Look Younger and Skinnier in the New Year.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Video Marketing Case Study: Jimmy Kimmel’s YouTube Channel

Devumi

Jimmy Kimmel is arguably one of the most recognizable TV personalities today. Much of his success has been built through his years in the television industry, but Jimmy is now using YouTube to his full advantage. With just over 8 million subscribers, his YouTube channel sees a whole lot of traffic and his videos get […]. The post Video Marketing Case Study: Jimmy Kimmel’s YouTube Channel appeared first on Devumi. Case Studies YouTube content marketing online marketing social media marketing video marketing youtube marketing youtube strategy youtube video marketing

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Inbound Marketing Reporting: What to Report on Daily, Weekly, and Monthly

Meltwater

It’s the end of the month again, and every marketer knows what that means: end-of-month… Read More.

4 Tips to Revamp Your Social Media Content Strategy

Ignite Social Media

We’re getting to the time of year where people are already abandoning resolutions they made way back three weeks ago , but the year is still young and the perfect time to reflect on 2016 while making plans for what’s to come in 2017. That goes for your social content strategy as well. Here are a few quick tips to get your social media content strategy in shape, no gym membership required.

The Pride And Prejudice Of Shopify

Twist Image

This is a true story. Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. This young man was recently out of college with a law degree, and was looking to grow his t-shirt business online. It was called Smoofer. rolled my eyes. Why would anyone think that they could be successful selling t-shirts online, when so many of the major retailers were doing their best to compete with Amazo n and outliers like Threadless were dominating the more alternative marketplace. That's not what happened. amazon.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

#SproutChat Recap: Creating Content for the Travel Industry

Sprout Social

It’s expected that most people will take a vacation and then post pictures and videos of their trip on social. This makes marketing for travel professionals easy, right? Even in an industry overwhelmed with user-generated-content , there are challenges. How do you get folks to your travel destination when cost and time often get in the way? Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. Create Content That Elicits Emotion. sproutchat. sproutchat. Storytelling.

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