Vocus , a public company with more than 4000 customers worldwide recently launched a new social media monitoring product. Despite the heavy competition in the marketplace, the product is doing well. caught up with Kye Strance and discussed the new product, its target audience and how it’s selling. Vocus, a public company with more than 4000 customers worldwide recently launched a new social media monitoring product. Despite the heavy competition in the marketplace, the product is doing well. caught up with Kye Strance and discussed the new product, its target audience and how it’s selling. MORE >>

Facebook takes the work of navigating the web out of the hands of the user and that’s one reason why it is having success with marketers says Tim McAtee, Director of research for Marketing Profs. Facebook is seeing enormous usage by corporate marketers and yet it’s truly still the early days of sophisticated use says McAtee. Marketers are mainly using Facebook to drive traffic to get to their corporate websites. For B2C marketers, Facebook is a more effective tool than for B2B marketers. To find out more about the study go to marketingprofs.com. MORE >>

Brian Solis, social media guru tells how he qualifies a brand in the social media realm. He took a page from the world of psychology to define the voice, personality and criteria of a brand. Check out his book Engage! and learn what you need to do to establish the rules of engagement. Related posts: Brand Engagement: The Latest Insights From Brian Haven, Forrester Analyst Using Social Media Tools To Launch A Book: Pam Slim Author And Blogger What It Takes To Make It In PR and Marketing Today. Brian Solis, social media guru tells how he qualifies a brand in the social media realm. MORE >>

Digital technologies in people’s personal lives is carrying into the workplace and vice versa. It’s hard to separate the two says Senior VP of Edelman Public Relations, Steve Rubel. The competition to capture peoples’ attention is at an all-time high and continues to grow. The average American now visits 111 different Web site domains each month and only reads about 20 percent of an email or Web page says Edelman Public Relations. Rubel talks about how this type of communication affects marketers today. On this podcast he discusses strategies to deal with this massive amount of information. MORE >>

Mark Pendergast, the channel marketing director for mobile advertising at Comverse Americas explores the power of mobile advertising as an extension of brands via mobile devices. Mark explains how teens and adults send advertising which gets their friends more personally engaged in the advertising and makes them buy into the brands more emotionally. Related posts: Digital Versus Traditional Advertising: Bill Predmore of POP Gives His Perspective Mobile Marketing: The Next Opportunity Social Media’s Impact On Mobile Marketing. Related posts:Digital [.] MORE >>